PUBLISHED
26 May, 2024
Growth Marketing Manager
Is MixPanel worth it?
Mixpanel is one of the most popular product analytics tools on the market… but is it worth the cost?
That’s the question we’re here to answer. In this UXCam guide, we explore Mixpanel’s pricing structure to help you determine if it offers good value for your money. We also throw our hat in the ring as an affordable, mobile-first alternative.
Why listen to us?
UXCam is trusted by more than 37,000 leading mobile product teams worldwide. We know what it takes to build and maintain a successful mobile app, and we understand the importance of data-driven decision-making.
Check out our case studies to learn more about our impact.
Overview: We explore Mixpanel's features and pricing to answer a simple question—is Mixpanel worth the cost? We also compare it with UXCam in terms of value.
Why it matters: Understanding user interactions through analytics is critical in mobile app development as it directly influences improvements and user retention.
Action points: Figure out which plan offers the features and functionalities you need, and then compare it with similar plans from other tools.
Further research: Want to learn more about mobile app analytics? Check out our blog for in-depth articles on the latest trends and strategies.
Mixpanel is a product analytics tool for mobile and web.
It helps you understand how users interact with your app through a range of reports, charts, graphs, and visualizations.
Event tracking: This is Mixpanel’s bread and butter. It lets you define specific user actions as events and track them over time.
Segmentation: Mixpanel lets you segment your user base based on criteria like in-app behavior, demographics, and more to deepen your analysis.
Funnel analysis: With Mixpanel, you can set up funnels to track users' steps towards a specific goal, like making a purchase or completing a form.
A/B testing: Mixpanel also lets you run A/B tests on different versions of your app to see which one performs better with users.
Mixpanel's pricing is pretty straightforward—there are three tiers:
Free (free)
Growth (starting at $28/month)
Enterprise (custom)
All plans include unlimited user seats. The free tier includes basic analytics (we’ll define that in a second) for up to 20 million monthly events. Paid tiers are priced based on the number of events you want to track monthly.
Mixpanel’s free plan includes unlimited user seats and support for up to 20 million events monthly. It also supports the following features.
Usage:
Saved reports (5 per seat)
Analytics:
Insights, funnels, retention, & flows reports
Integrations
Templates
Spark AI query builder (30 queries/month)
Cart analysis
Custom events
Campaign reporting
Formulae & saved metrics (Limited)
Behavioral cohorts (Limited)
Data Management:
Data dictionary
Ingestion & export API access
Lookup tables (Limited)
This is a scalable plan that ranges from $28/month to $2,289/month, depending on the number of events you want to track. There’s a 30% discount when you pay annually, and the plan supports the following features.
Usage:
Saved reports (Unlimited)
Monthly events (up to 20M)
Analytics:
Insights, funnels, retention, & flows reports
Integrations
Templates
Spark AI query builder (90 queries/month)
Cart analysis
Custom events
Campaign reporting
Formulae & saved metrics
Behavioral cohorts
Custom properties
Impact & statistical significance (Add-on)
Account-level behavioral analytics (Add-on)
Monitoring & alerts (5 per project)
Data Management:
Data dictionary
Ingestion & export API access
Query API access
Lookup tables
Data warehouse export (Add-on)
This is a customizable plan for products with high-volume analytics needs.
Usage:
Saved reports (Unlimited)
Monthly events (Up to 1T)
Analytics:
Insights, funnels, retention, & flows reports
Integrations
Templates
Spark AI query builder (300 queries/month)
Cart analysis
Custom events
Campaign reporting
Multi-touch attribution
Formulae & saved metrics
Behavioral cohorts
Custom properties
Borrowed properties
Impact & statistical significance (Add-on)
Account-level behavioral analytics (Add-on)
Monitoring & alerts
Anomaly detection
Root cause analysis
Experiment reporting
Cross-product analytics
Signal correlation analysis
Data Management:
Data dictionary
Ingestion & export API access
Query API access
Lookup tables
Data warehouse export (Add-on)
Data warehouse ingestion
Mirror data warehouse tables
Event owners
Data quality monitoring
Here’s a table with all the plan details for easy reference:
Solid free plan
Scalable pricing (on Growth and Enterprise)
Unlimited user seats on all plans
Free plan only offers basic features
Add-ons are confusing
Many features are only available on Enterprise
Event-based pricing punishes apps with complex workflows and funnels
UXCam is a mobile-first Mixpanel alternative that offers much better value for money. We prioritize high-impact features that help product teams quickly and reliably generate ROI through deep, actionable insights.
Session replays: Record user sessions and replay them to see exactly how users interact with your app.
Heatmaps: Visualize the most popular and least popular areas of your app, as well as user touch and scroll gestures.
Conversion funnels: Track the steps users take in your app to identify drop-off points and optimize for conversions.
User journey tracking: Follow individual users' paths through your app to better understand their behavior and needs.
Segmentation: Create custom user segments based on specific behaviors, demographics, or actions.
Like Mixpanel, UXCam has free and paid plans. However, our pricing is based on the number of monthly sessions—not events. Why does this matter? Because it doesn’t punish apps that want to track and analyze complex user journeys.
Here’s an overview of our plans:
Free: Our free plan includes up to 3,000 monthly sessions, 3,000 video recordings, one month of data retention, and unlimited seats.
Growth: For more extensive needs, the Premium Plan provides custom monthly sessions, 3-month data retention, unlimited user licenses, and access to all analytics features.
Enterprise: We also offer custom plans tailored to enterprise-level needs. These plans are priced based on your specific requirements.
Usage:
Monthly sessions (up to 3,000)
Recorded sessions (up to 3,000)
User Licenses (Unlimited)
Apps Supported (2 production apps)
Video Retention (1 month)
Session Retention (6 months)
Features:
Tagless Autocapture
Session Replay
Session Insights
User Analytics
Frustration Signals (Rage gesture)
Usage:
Monthly Sessions (more than 3,000)
Recorded Sessions (Custom)
User Licenses (Unlimited)
Apps Supported (2 production apps)
Video Retention (Custom)
Session Retention (Custom)
Features:
Custom events
Event Analytics
Funnel Analytics (10 funnels)
Retention Analytics
Custom dashboards
Usage:
Monthly Sessions (Custom)
Recorded Sessions (Custom)
User Licenses (Unlimited)
Apps Supported (Custom)
Video Retention (Custom)
Session Retention (Custom)
Features:
API and CSV data export
SSO/SAML
Structured onboarding support
Dedicated customer success manager
Unlimited funnels
Custom dashboards
Custom apps
No add-ons—transparent pricing.
Paid plans include all features.
Session-based pricing doesn’t punish complex analysis.
Free plan is limited.
Both Mixpanel and UXCam offer valuable insights into how users engage with your app. But UXCam is the best choice for mobile app teams looking for deep, actionable insights that don’t break the bank.
Feeling curious? Try UXCam for free and see how we transform your app's UX.
You might also be interested in these;
Top 7 Mixpanel Alternatives for Product Teams
How to get Mixpanel Session Replay with UXCam Integration
Mixpanel vs Amplitude vs Smartlook vs UXCam: 2024 Comparison
Crazy Egg for Mobile Apps - Pros, Cons and Best Alternative
VWO Mobile Reviewed- Features, Pros, Cons & Best Alternative
AUTHOR
Growth Marketing Manager
Ardent technophile exploring the world of mobile app product management at UXCam.
Stay up-to-date with UXCam's latest features, insights, and industry news for an exceptional user experience.
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