24 April, 2023
Data is everywhere. Every click, tap, swipe, crash, and conversion is a data point that you can use to fine-tune features, improve UX, and increase revenue. But to collect and analyze it, you’ll need a tool.
Mixpanel is a popular tool that helps product teams do just that. But is it the best tool for every team? The answer to that question is—as we’ll see—“no”.
The best Mixpanel alternatives for product teams are UXCam, Amplitude, Glassbox, Heap, Contentsquare, Smartlook, and Flurry
In this guide, we’ll be taking a look at these seven powerful Mixpanel alternatives. Each of these tools is tailored to help product teams succeed in different ways and with different features.
We don't want to hold you up if you're in a rush. Here's our complete list of Mixpanel alternatives, along with the main reason each tool made the cut:
UXCam: Best for Mobile Product Teams
Amplitude: Best for integrations
Glassbox: Best for Voice of the Customer Analysis
Heap: Best for No-Code Data Management
Smartlook: Best for Ease of Use
Contentsquare: Best for E-Commerce & Merchandising Analytics
Flurry: Best for Product Teams on a Budget
Want to dive into the nitty-gritty details? Keep reading.
Best for Mobile Product Teams
UXCam is a mobile app analytics platform designed to help product teams zero in on changes that will have the biggest impact on UX, retention, and your bottom line.
UXCam combines event, funnel, and issue analytics with features like session relays and heatmaps to give you (and unlimited teammates) a holistic view of user behavior—from signup to conversion (and beyond).
Whether you're searching for bottlenecks or A/B testing designs, UXCam helps you make data-driven decisions faster.
Session Replays: Get a play-by-play view of individual user interactions with your app—including taps, swipes, and session lengths.
Heatmaps: Spot patterns in user behavior across the entire user base.
User Journeys: Map out the path(s) your users take while using your app.
We offer a fully featured Free plan that gives unlimited users the ability to set up funnels, replay sessions, auto-capture events, and much, much more.
For more dashboards and reports, you can upgrade to Growth or Enterprise. We’ll work with you to create a plan that meets your business’s current needs and scales with you as you grow!
Unlimited users on all plans
All features available on all plans
Generous free plan
A holistic view of user behavior and product performance
Scalable plans that adjust to your business needs
Customizable dashboards and reports
Limited integrations compared to other tools
No publicly available pricing
Best for integrations
Amplitude is a solid choice for product teams looking for a well-rounded analytics tool that offers a ton of integration potential.
With Amplitude, you get real-time insights and access to a powerful segmentation engine that allows you to tailor your analytics toward specific audiences or behaviors. You can also easily connect with other platforms like Salesforce, Google Cloud Platforms, Intercom, UXCam, and 100+ more!
Funnel Analysis: Get an in-depth look at user conversion rates and understand where users are dropping off in the funnel.
Event Segmentation: Break users and events into segments to help you gain valuable insights about your users’ behaviors.
Data Tables: Work with tons of data in one organized table and easily make changes or updates with a few clicks.
Amplitude offers three paid plans—Starter, Growth, and Enterprise—that vary based on the features offered. You’ll need to contact sales for a demo or quote.
Great data visualization tools
Tons of integrations with popular tools
Deep insights into data
No publicly available pricing
Not the easiest tool to set up or use
Best for Voice of the Customer Analysis
Glassbox's integrated Voice of the Customer (VOC) tools connect customer feedback with their actual experiences. This allows product teams to quickly collect, analyze, prioritize, and take action on feedback straight from the horse's mouth.
Plus, Glassbox's VOC tools are integrated into their other analytics systems, allowing you to contextualize your data and gain a holistic view of UX.
Integrated VOC: Directly link customer feedback to sessions, pain points, bugs, and revenue.
Experience Prompts: Prompt customers with free text, NPS, and CSAT feedback requests.
Tag Free Data Collection: Collect every interaction without needing to set up tags.
You’ll need to contact sales to request Glassbox’s pricing.
Combines qualitative and quantitative analytics
Wide range of data collected
Impressive level of detail
No publicly available pricing
No free plan
Best for No-Code Data Management
Heap is a popular analytics platform that gives product teams easy-to-use data tools to measure customer behavior.
With Heap, you can capture every user interaction with your product, segment the data in meaningful ways, and make it available for analysis—all without needing to write a single SQL query.
Data Governance: Keep your data clean, secure, and organized.
Scalable Infrastructure: Return lightning-fast queries on massive datasets in seconds.
Illuminate: Generate deep insights from your data automatically.
Heap offers a Free plan for up to 10,000 monthly sessions.
Beyond that, you’ll need to contact sales to request a quote or demo for one of their three paid plans—Growth, Pro, and Premier.
Generous free plan
Impressive data governance features
Intuitive analytics for non-technical users
Subpar support options
Best for E-commerce & merchandising analytics
Contentsquare is an AI-powered customer experience optimization platform that really differentiates itself as a tool for e-commerce and merchandising analytics.
Contentsquare gives you powerful insights into how shoppers are using your site, which products they’re buying, what content resonates with them, and more—perfect for boosting conversions and revenue.
Catalog Management: Get a 360-degree view of your product catalog, from performance to customer engagement.
Visual Merchandising: Optimize your digital real estate with visual merchandising insights.
Pricing Analytics: See how pricing influences customer behavior and optimize to boost sales.
You’ll need to request a demo to see Contentsquare in action or learn more about pricing.
Automatic AI-powered insights
Fantastic customer support
Wide range of analytics tools
No publicly available pricing
Difficult setup process
Best for Ease of Use
Smartlook is a solid analytics platform for web and mobile apps that combines qualitative and quantitative data collection and analysis tools.
It features heatmaps, funnels, events, and more—all in an intuitive platform with a straightforward pricing structure.
Session Recordings: Get up close and personal with user sessions via Smartlook's video recordings.
Heatmaps: Uncover hidden user behavior patterns with Smartlook's detailed heatmaps.
Events: Set custom events to understand better and analyze user behavior.
Their pricing model includes a free plan with limited features and two paid plans with additional features and higher session recording limits.
The paid plans are priced based on the number of recorded sessions per month, starting at $55 per month for the Pro plan with 5,000 recorded sessions. Smartlook also offers a custom Enterprise plan for businesses with higher session recording needs.
Intuitive and easy to use
Straightforward pricing structure
Fewer features than competitors
Free and Pro plans are highly limited in terms of sessions
Best for product teams on a budget
On a budget? Flurry is a great (albeit) basic analytics platform for mobile apps that is 100% free to use.
You can use it to map user journeys, segment your audience, and measure key performance indicators like user acquisition, in-app activity, and more.
User Journeys: See the steps users take to get from A to B.
Funnels: Learn where users drop off to optimize your conversion rates.
Segmentation: Group users by common characteristics and behaviors to better target them with relevant messaging.
Flurry is a free analytics platform that doesn’t require any setup fees or contracts.
100% free to use
Easy to set up and get started
Robust basic analytics capabilities
Limited integrations with other platforms
Limited advanced capabilities and insights
Limited support available
Mixpanel is one of the most popular event analytics tools around. Thousands of product teams use it to track user behavior, engagement metrics, and other data points that make it easier to make smarter decisions.
The tool is built around customizable dashboards, advanced data manipulation options (i.e., filtering, sorting, and segmentation), and a large selection of available integrations.
Mixpanel Starter is free for up to 20 million monthly events… but doesn’t offer “advanced analytics” like cohort tracking—kind of a dealbreaker for an analytics tool.
Paid plans are customizable based on the number of events you need to track monthly. Growth starts at $20/month, and Enterprise starts at $833/month.
Mixpanel is such a popular tool for a reason—lots of reasons, actually! That doesn’t mean it’s a flawless solution, though.
Here are some of the most significant flaws, according to G2 reviewers:
Mixpanel scores a 7.9/10 for “ease of setup” and 8.5/10 for “ease of use”.
While those scores sound impressive, both are actually below average for product analytics tools (8.5/10 and 8.7/10, respectively).
Mixpanel's subpar UX would be less of an issue if it had excellent customer support to back it up… but unfortunately, that’s not the case.
Mixpanel scores 8.4/10 for customer support—well below the 9.1/10 average for product analytics tools.
Heatmaps are a foundational feature for data-driven product decisions… that Mixpanel doesn’t offer. You can add this functionality with integrations, but it falls far short of what competitors (like UXCam) offer natively.
A good product analytics tool is the difference between success and stagnation. Mixpanel is a popular choice with a lot going for it, but it isn’t the best option for every use case.
Mobile product teams looking for a tool that makes it easy to gain in-depth product insights should consider UXCam. UXCam is an industry leader in mobile user experience and engagement analytics, with features like session recording and crash reporting that Mixpanel doesn’t offer.
Whether you’re a large enterprise or a small startup, UXCam is the answer to your product analytics needs. Get started with a 14-day free trial and start making the most of your data!
Ardent technophile exploring the world of mobile app product management at UXCam.
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