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Top 7 Mixpanel Alternatives for Product Teams

PUBLISHED

30 January, 2024

Tope Longe
Tope Longe

Growth Manager

Mixpanel alternatives

Data is everywhere. Every click, tap, swipe, crash, and conversion is a data point that you can use to fine-tune features, improve UX, and increase revenue. But to collect and analyze it, you’ll need a tool.

Mixpanel is a popular tool that helps product teams do just that. But is it the best tool for every team? The answer to that question is—as we’ll see—“no”.

What are the best Mixpanel competitors and alternatives?

The best Mixpanel alternatives for product teams are UXCam, Amplitude, Glassbox, Heap, Contentsquare, Smartlook, and Flurry

In this guide, we’ll be taking a look at these seven powerful Mixpanel alternatives. Each of these tools is tailored to help product teams succeed in different ways and with different features.

We don't want to hold you up if you're in a rush. Here's our complete list of Mixpanel alternatives, along with the main reason each tool made the cut:

  1. UXCam: Best for Mobile Product Teams

  2. Amplitude: Best for integrations 

  3. Glassbox: Best for Voice of the Customer Analysis

  4. Heap: Best for No-Code Data Management

  5. Smartlook: Best for Ease of Use

  6. Contentsquare: Best for E-Commerce & Merchandising Analytics

  7. Flurry: Best for Product Teams on a Budget

Want to dive into the nitty-gritty details? Keep reading.

UXCam

Best for Mobile Product Teams

UXCam is a mobile app analytics platform designed to help product teams zero in on changes that will have the biggest impact on UX, retention, and your bottom line. 

Best Mixpanel Alternative -  UXCam

UXCam combines event, funnel, and issue analytics with features like session relays and heatmaps to give you (and unlimited teammates) a holistic view of user behavior—from signup to conversion (and beyond).

Whether you're searching for bottlenecks or A/B testing designs, UXCam helps you make data-driven decisions faster.

Key features

  • Session Replays: Get a play-by-play view of individual user interactions with your app—including taps, swipes, and session lengths.

Dashboard animation
  • Heatmaps: Spot patterns in user behavior across the entire user base.

Heatmaps for apps UXCam
  • Funnels & Events: Track steps to conversion and identify where users are dropping off.

mobile app analytics feature: funnel analytics
  • User Journeys: Map out the path(s) your users take while using your app.

Dashboard with user journey

Pricing

We offer a fully featured Free plan that gives unlimited users the ability to set up funnels, replay sessions, auto-capture events, and much, much more.

UXCam Pricing

For more dashboards and reports, you can upgrade to Growth or Enterprise. We’ll work with you to create a plan that meets your business’s current needs and scales with you as you grow!

Pros

  • Unlimited users on all plans

  • All features available on all plans

  • Generous free plan

  • A holistic view of user behavior and product performance

  • Scalable plans that adjust to your business needs

  • Customizable dashboards and reports

Cons

  • Limited integrations compared to other tools

  • No publicly available pricing

What customers say about UXCam.

UXcam nov 2023 review

See how UXCam works in your mobile app products - Try it for FREE

Amplitude

Best for integrations

Amplitude is a solid choice for product teams looking for a well-rounded analytics tool that offers a ton of integration potential.

Mixpanel alternatives - Amplitude

With Amplitude, you get real-time insights and access to a powerful segmentation engine that allows you to tailor your analytics toward specific audiences or behaviors. You can also easily connect with other platforms like Salesforce, Google Cloud Platforms, Intercom, UXCam, and 100+ more!

Key features

  • Funnel Analysis: Get an in-depth look at user conversion rates and understand where users are dropping off in the funnel.

  • Event Segmentation: Break users and events into segments to help you gain valuable insights about your users’ behaviors.

  • Data Tables: Work with tons of data in one organized table and easily make changes or updates with a few clicks.

Pricing

Amplitude offers three paid plans—Starter, Growth, and Enterprise—that vary based on the features offered. You’ll need to contact sales for a demo or quote.

Pros

  • Great data visualization tools

  • Tons of integrations with popular tools

  • Deep insights into data

Cons

  • No publicly available pricing

  • Not the easiest tool to set up or use

Glassbox

Best for Voice of the Customer Analysis

Glassbox's integrated Voice of the Customer (VOC) tools connect customer feedback with their actual experiences. This allows product teams to quickly collect, analyze, prioritize, and take action on feedback straight from the horse's mouth.

Mixpanel alternatives Glassbox

Plus, Glassbox's VOC tools are integrated into their other analytics systems, allowing you to contextualize your data and gain a holistic view of UX.

Key features

  • Integrated VOC: Directly link customer feedback to sessions, pain points, bugs, and revenue.

  • Experience Prompts: Prompt customers with free text, NPS, and CSAT feedback requests.

  • Tag Free Data Collection: Collect every interaction without needing to set up tags.

Pricing

You’ll need to contact sales to request Glassbox’s pricing.

Pros

  • Combines qualitative and quantitative analytics

  • Wide range of data collected

  • Impressive level of detail

Cons

  • No publicly available pricing

  • No free plan

Heap

Best for No-Code Data Management

Mixpanel competitors - Heap Analytics

Heap is a popular analytics platform that gives product teams easy-to-use data tools to measure customer behavior. 

With Heap, you can capture every user interaction with your product, segment the data in meaningful ways, and make it available for analysis—all without needing to write a single SQL query.

Key features

  • Data Governance: Keep your data clean, secure, and organized.

  • Scalable Infrastructure: Return lightning-fast queries on massive datasets in seconds.

  • Illuminate: Generate deep insights from your data automatically.

Pricing

Heap offers a Free plan for up to 10,000 monthly sessions.

Mixpanel alternative - Heap pricing

Beyond that, you’ll need to contact sales to request a quote or demo for one of their three paid plans—Growth, Pro, and Premier.

Pros

  • Generous free plan

  • Impressive data governance features

  • Intuitive analytics for non-technical users

Cons

  • Cluttered UI

  • Subpar support options

Contentsquare

Best for E-commerce & merchandising analytics

Contentsquare is an AI-powered customer experience optimization platform that really differentiates itself as a tool for e-commerce and merchandising analytics. 

Mixpanel alternatives - Contentsquare

Contentsquare gives you powerful insights into how shoppers are using your site, which products they’re buying, what content resonates with them, and more—perfect for boosting conversions and revenue.

Key features

  • Catalog Management: Get a 360-degree view of your product catalog, from performance to customer engagement.

  • Visual Merchandising: Optimize your digital real estate with visual merchandising insights.

  • Pricing Analytics: See how pricing influences customer behavior and optimize to boost sales.

Pricing

You’ll need to request a demo to see Contentsquare in action or learn more about pricing.

Pros

  • Automatic AI-powered insights

  • Fantastic customer support

  • Wide range of analytics tools

Cons

  • No publicly available pricing

  • Difficult setup process

Smartlook

Best for Ease of Use

Smartlook is a solid analytics platform for web and mobile apps that combines qualitative and quantitative data collection and analysis tools. 

Smartlook - Mixpanel alternatives

It features heatmaps, funnels, events, and more—all in an intuitive platform with a straightforward pricing structure.

Key features

  • Session Recordings: Get up close and personal with user sessions via Smartlook's video recordings.

  • Heatmaps: Uncover hidden user behavior patterns with Smartlook's detailed heatmaps.

  • Events: Set custom events to understand better and analyze user behavior.

Pricing

Their pricing model includes a free plan with limited features and two paid plans with additional features and higher session recording limits.

The paid plans are priced based on the number of recorded sessions per month, starting at $55 per month for the Pro plan with 5,000 recorded sessions. Smartlook also offers a custom Enterprise plan for businesses with higher session recording needs.

Pros

  • Simple setup

  • Intuitive and easy to use

  • Straightforward pricing structure

Cons

  • Fewer features than competitors

  • Free and Pro plans are highly limited in terms of sessions

Flurry

Best for product teams on a budget

On a budget? Flurry is a great (albeit) basic analytics platform for mobile apps that is 100% free to use.

Mixpanel Alternatives Flurry Analytics

You can use it to map user journeys, segment your audience, and measure key performance indicators like user acquisition, in-app activity, and more.

Key features

  • User Journeys: See the steps users take to get from A to B.

  • Funnels: Learn where users drop off to optimize your conversion rates.

  • Segmentation: Group users by common characteristics and behaviors to better target them with relevant messaging.

Pricing

Flurry is a free analytics platform that doesn’t require any setup fees or contracts.

Pros

  • 100% free to use

  • Easy to set up and get started

  • Robust basic analytics capabilities

Cons

  • Limited integrations with other platforms

  • Limited advanced capabilities and insights

  • Limited support available

Choosing the best alternative to Mixpanel

What is Mixpanel?

Mixpanel is one of the most popular event analytics tools around. Thousands of product teams use it to track user behavior, engagement metrics, and other data points that make it easier to make smarter decisions.

Mixpanel Dashboard

The tool is built around customizable dashboards, advanced data manipulation options (i.e., filtering, sorting, and segmentation), and a large selection of available integrations.

Pricing

Mixpanel Starter is free for up to 20 million monthly events… but doesn’t offer “advanced analytics” like cohort tracking—kind of a dealbreaker for an analytics tool.

Mixpanel Pricing

Paid plans are customizable based on the number of events you need to track monthly. Growth starts at $20/month, and Enterprise starts at $833/month.

Why look for a Mixpanel alternative?

Mixpanel is such a popular tool for a reason—lots of reasons, actually! That doesn’t mean it’s a flawless solution, though.

Here are some of the most significant flaws, according to G2 reviewers:

Subpar UX

Mixpanel scores a 7.9/10 for “ease of setup” and 8.5/10 for “ease of use”.

While those scores sound impressive, both are actually below average for product analytics tools (8.5/10 and 8.7/10, respectively).

Poor Customer Support

Mixpanel's subpar UX would be less of an issue if it had excellent customer support to back it up… but unfortunately, that’s not the case.

Mixpanel scores 8.4/10 for customer support—well below the 9.1/10 average for product analytics tools.

No Native Heatmaps

Heatmaps are a foundational feature for data-driven product decisions… that Mixpanel doesn’t offer. You can add this functionality with integrations, but it falls far short of what competitors (like UXCam) offer natively.

Upgrading your product analytics tool

A good product analytics tool is the difference between success and stagnation. Mixpanel is a popular choice with a lot going for it, but it isn’t the best option for every use case.

Mobile product teams looking for a tool that makes it easy to gain in-depth product insights should consider UXCam. UXCam is an industry leader in mobile user experience and engagement analytics, with features like session recording and crash reporting that Mixpanel doesn’t offer.

Whether you’re a large enterprise or a small startup, UXCam is the answer to your product analytics needs. Get started with a 14-day free trial and start making the most of your data!

Related articles

Mobile app analytics comparison: Mixpanel vs Amplitude vs Smartlook

Best customer analytics software

How to conduct a mobile app user behavior analysis

How to get Mixpanel session replay with UXCam integration

How to analyze session recordings

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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