Everything you need to know about Mobile Session Recording.
September 2, 2020 by Annemarie Bufe
Designing an app and using an app is a BIG difference.
When you create an app you are the expert for it.
You know all the features. You don’t understand why users can’t find the features that they are looking for.
Mobile app session recording helps you to get an insight into the users’ view, their struggles, problems and issues.
The term “Mobile Session Recording” means recording user behavior in the form of video sessions. It’s a form of in-app analytics that helps you to observe and analyze the use of your app.
This includes every tap, every scroll, every interaction with the app, every user input and screen output.
This way, you can identify and optimize user expectations, behavior patterns, and problems, and ultimately improve conversion rates. Session Recording allows you to analyze aggregated data from user groups and the sessions of every single user.
You're likely already leveraging session recordings on your website with Hotjar, so if you understand the benefits, you may want to read about why UXCam is the alternative for mobile apps. Otherwise, scroll down to find out more.
Mobile session recording has become an indispensable tool in mobile and web app analysis. Of course, the use of heatmaps and KPIs, for example, are important, but nothing can give a more realistic insight into user behavior than “observing” users’ actions.
App session replay can analyze several aspects of your app, for example:
The app has crashed. Session Recording captures what happened in the final moments before the crash. This can give you an idea of where the problem appeared.
A mobile analysis tool can record frustration patterns. The analysis of the recording reveals how the user behaved and uncovers the reasons for the frustration.
Session Recordings not just record what users do but also where they leave your app. Did users miss an important button or link? Was the navigation well-designed or not? These insights help to reduce bounces.
The user experience of the shopping cart and the buying process can be improved. Session recording can be used to find out if and how quickly users get through the checkout process and if there are misunderstandings such as hidden buttons.
You can use session recording as a method of user research to find out if users are behaving as expected
Have we piqued your interest? Start a free trial of UXCam now to explore your app's session recordings.
If you watch App Session Recordings the first time it’s probably the best just to watch a few to get used to it. You’ll quickly recognize problematic elements that require improvement.
Many tools highlight problematic sessions and patterns. Nevertheless, it is good to know where you should focus on getting the most insights out of the sessions.
How do you navigate the user through your app? Did he find the intended part through it?
Are there any frustration patterns? Does the user tap around frustrated? What elements lead to this behavior?
Are there any static elements which appear clickable? This can make a user frustrated.
How long does it take to complete an action? Why does it take longer than expected? Are there any elements or routines you can improve?
Where and why do the users leave your app? Have they converted? If not: why?
Are there any crashes recorded? Where do they appear and why? How can you improve them?
Does the app look and work differently on different devices?
Are there any elements missing?
Session Recording is a powerful analytics method, but since it has cons, it’s best used in combination with other methods.
Shows how each individual user uses the app
Considers where users have stalled or even left the app
Helps to improve the usability
Allows to play sessions in real-time to get a personal impression of e.g., waiting times and loading times of the app
Creates a better understanding of the user experience
Helps to view new pages and functions from a real user perspective
Helps to reduce the bounce rate
There is no explanation from the user as to why they are doing certain activities in the app. It is up to you to interpret the user’s interactions.
If the analysis tool doesn’t mark conspicuous sessions, it’s hard to figure out which sessions should be connected. Note: Tools like UXCam will alert you of conspicuous sessions.
Real-time viewing of sessions can cost a lot of time without the guarantee of valuable insights. You have to leverage filters to find the sessions that you’re looking for.
There are a lot of options for Session Recording vendors out there. We picked some established market leaders:
“Deliver the perfect app experience”
UXCam is the market leader for mobile app session replay.
Session Recording is not the only feature of UXCam. UXCam’s SDK has a lot more features than just Session Recording. One example is Funnel Analytics which helps you to retrace the user journey. Read more about funnels and their benefits here.
Another is the dashboard, which gives you the most important quantitative numbers. You can easily integrate UXCam with quantitative analytics and crash analytics tools to get a full picture of the users’ behavior.
“Discover The Power Of Qualitative Analytics”
LiveSession allows you to replay sessions on your application or website. It helps you to identify pages and elements with bugs and the most popular pages, elements and features in your app. With this knowledge, you are able to improve your most popular features and adjust problematic ones.
“The best websites are optimized with SessionCam”
SessionCam is a software that helps you to analyze your website. The offered Session Recording will help you identify issues and improve the user experience. Features like heatmaps, recording of crashes and user monitoring help you to get a complete overview of your users.
Analyzing sessions can give you something that increasingly goes missing in the world of data-driven analytics: understanding and empathy.
Not only that, but it’s also a great tool to discover hidden usability issues and come up with new hypothesizes.
Session Recordings are visual representations of real user sessions, based on clicks (web) or gestures (mobile apps). Session Recordings are used to understand user behavior, replicate bugs and to find opportunities to improve conversions.
Session Recordings are only useful after you segment them. For example: Recordings of users that visited the check-out screen, but didn’t complete an order. To analyze session recordings, you have to use a technology vendor that provides an advanced filtering mechanism.
UXCam’s Session Recording technology automatically captures all micro-interactions that users take inside your app. UXCam then uses this data to recreate session recordings.
Passionate hobby dancer. Working at UXCam. Feel free to comment!