Product Management Statistics: What You Can Learn

Organisations want to adapt to their agile, fast moving environment. To do so, the demand for product managers is higher than ever. But, this doesn’t mean that there’s a clear understanding of the tasks attributed to the product management position, or the difficulties a product manager may face.  Have a look at the infographic to discover some product management statistics…

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5 Great Tools for Product Roadmaps

Every project and every product development needs a roadmap. A roadmap summarizes the vision, direction, priorities, and progress of a product. It is a step-by-step guide which visualizes the way from the current status to the finished product. Before you try to create a product roadmap with Word, Excel or PowerPoint (which are no tools for product roadmaps!) you should…

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How to Manage Stakeholders as a Product Manager

As a Product Manager, you keep going back and forth between your customers, different teams in your organisation, and top management. When you figure out what problems your customers may be facing, you have to get all expertise from your customer support, engineering and sales teams, to come up with a solution for your customer’s problem. And if bundling all…

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Mastering Product Roadmaps

Have you ever planned a vacation trip? A company party? A meeting? You’ve probably written down where you have to be, at what time, and which deadlines you have to keep. A roadmap helps you to find your way from your current to your goal status. What is a product roadmap? A product roadmap is a plan that summarizes the…

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The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

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