How to Manage Stakeholders as a Product Manager

As a Product Manager, you keep going back and forth between your customers, different teams in your organisation, and top management. When you figure out what problems your customers may be facing, you have to get all expertise from your customer support teams, engineering teams and sales teams, to come up with a solution for your customer’s problem. You try…

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Mastering Product Roadmaps

Have you ever planned a vacation trip? A company party? A meeting? You’ve probably written down where you have to be, at what time, and which deadlines you have to keep. A roadmap helps you to find your way from your current to your goal status. What is a product roadmap? A product roadmap is a plan that summarizes the…

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The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

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Product Management Courses: Top 7 Platforms

The best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. A flexible option to learn and progress are MOOCs (Massive Open Online Courses). MOOCs are courses available over the internet and can educate a large number…

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Mobile Marketing isn’t the future – it’s the present!

Before doing research for this article I wanted to tell you that mobile marketing is the future. But actually, the world becomes more mobile-centric every day–it’s the present. If you haven’t thought about it yet, you’re already behind. But don’t worry! It’s not too late to start now! If you work on a mobile app, mobile marketing can drive your…

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