13 June, 2023
Product teams often think about how users interact with their products—but it’s important that they’re also thinking about how those interactions:
Make the user feel.
Contribute to larger business goals, objectives, etc.
This kind of product experience analysis requires data, and that means you’re going to need a tool for collection and analysis. So, in this UXCam guide, we thought we’d give you our picks for the best product experience software on the market.
Let’s get started.
UXCam: Best for Mobile Product Experience Analysis
Productboard: Best for Prioritizing Features & Fixes
Qualtrics: Best for Collecting & Analyzing Feedback
Gainsight: Best for Creating Personalized Experiences
Pendo: Best for Enterprise-Level User Engagement
Now, let’s get a closer look at these tools!
Best for Mobile Product Experience Analysis
UXCam is a user behavior analytics platform for mobile apps that helps product teams quickly (and reliably) zero in on PX improvements.
Whether your ultimate goal is retention, conversion, engagement, or a mix of the three, UXCam can help you develop and validate hypotheses thanks to a combination of comprehensive data capture and manipulation features.
Tagless auto-capture stores every user interaction within your app. Dashboards, segments, heatmaps, and funnels help you identify trends. Session replays and event logs let you zoom in on individual experiences to uncover hidden insights.
Event Analytics: Capture every user interaction in real-time.
Segments: Slice your data into meaningful groups to uncover patterns.
User Journeys: Visualize the paths different segments take from A to B to uncover friction points.
Dashboards: Track progress over time and across app versions.
Heatmaps: Uncover usage patterns for different screens.
We offer a free plan that offers unlimited users 3,000 tracked sessions monthly—plus basic access to funnels, dashboards, and filters.
Beyond that, we offer two fully-customizable paid plans—Growth and Scale. We can tailor just about everything to your needs—from data retention to integrations.
And if you want to try before you buy, we also offer a 14-day free trial of all paid features along with regular demos.
Free-forever plan is great for smaller teams & businesses.
Combines qualitative and quantitative data.
Feature-rich platform with deep analytics capabilities.
Easy to set up and use.
Custom data retention with paid plans.
No support available for free plans.
Integrations available only on higher-tier plans.
Best for Prioritizing Features & Fixes
Productboard is a product management tool with a pretty sizable list of features to make life easier for product managers.
Regarding product experience, the tool mainly helps by simplifying how features and fixes are prioritized. Rather than getting sucked in by the loudest voice, product teams can build custom prioritization formulas that draw on user feedback data, customer sentiment, and other criteria to inform decisions.
Centralize Feedback: Gather customer requests from all over the web in one central place.
Prioritization Formulas: Prioritize features and fixes with custom formulas.
Release Planning: Visualize releases to plan ahead effectively with intelligent, shareable roadmaps.
Productboard has three paid plans—Essentials ($20/user/month), Pro ($80/user/month), and Enterprise (custom).
If you want access to the features covered here, you’ll need to skip over Essentials. Pro will be a good fit for most teams, barring enterprise-level businesses.
Super easy to set up and use.
Tools for co-building with users.
Built-in analytics and insights.
Can be expensive for larger teams.
Best for Collecting & Analyzing Feedback
Qualitrics is an experience management platform (hence the XM) that really shines as a tool for feedback collection and analysis.
Through tools like a no-code intercept builder, on-page feedback capture, sentiment analysis, and NPS surveys, teams can quickly gather customer feedback. When it’s time to analyze, Qualtrics offers a powerful predictive engine that can generate insights for you.
No-Code Intercept Editor: Easily create on-page, in-app, email, and push surveys and forms.
Predictive Analytics: Powerful algorithms uncover insights from customer feedback.
Sentiment Analysis: Automatically segment reviews based on sentiment and content.
You’ll need to reach out to sales for a quote.
Tons of feedback-generation tools.
Great documentation & support.
Powerful predictive engine.
No free tier or public pricing.
Best for Onboarding & Feature Adoption
Gainsight PX is one of three tools in the Gainsight roster—and it offers a ton of great tools for streamlining your onboarding process and driving product adoption.
The main feature here is a WYSIWYG editor that you can use to create fully custom onboarding checklists, product tours, in-app guides, features documentation, and more. You can also use Gainsight PX’s analytics tools to push these assets out to the user segments who need them most through push notifications, email, SMS, and popups.
Omnichannel Engagement: Reach out to users through any channel with tailored onboarding experiences
Customizable Onboarding & Feature Adoption: Create custom onboarding checklists, product tours, and feature documentation
Insights & Analytics: Use analytics tools to track user engagement and push assets where needed.
Gainsight PX does have a free trial, but you’ll need to request pricing for a quote.
Simple no-code editor.
Insightful analytics tools.
Steep learning curve.
No publicly available pricing.
Best for Enterprise-Level User Engagement
We’ve written about Pendo in-depth on the blog before, so we’ll keep this intro brief.
Pendo is a popular user engagement platform used by enterprise-level companies thanks to its scalable tools for onboarding, feature adoption, analytics, and more.
Want to learn more about Pendo? Check out our comparison of Pendo and UXCam.
Onboarding & Feature Adoption: Create feature tours, how-to articles, and onboarding checklists to help users understand your product faster.
Insights & Analytics: Track user engagement with Pendo’s analytics tools and get insights into user behavior.
Feature Requests: Take feature requests, prioritize work, and keep users in the loop.
Pendo has a free-forever plan that lets you track 500 MAUs and gives you access to basic analytics features.
Then there are three paid plans—Starter ($7,000/year), Growth (custom), and Portfolio (custom).
Starter is ideal for businesses with one mobile app—providing access to multiple Pendo features while lacking customer support and integrations. For near-full platform access (minus cross-platform user journeys), the Growth plan is a good option.
Great scalability for growing companies.
Free-forever plan with basic analytics.
Great user engagement tools.
Free plans lack customer support.
Paid plans are expensive.
We already have a guide to product experience on the blog, so we'll just hit you with the highlights here.
Product experience (PX) is similar to user experience (UX) in the sense that it examines the interaction between customers and products. However, PX goes further than UX—rather than focusing on the usability of a product alone, the goal is to understand how the product impacts the customer’s life and how to make it better.
And why should you care about PX?
There are a lot of very compelling reasons—too many to list in full here. That said, major benefits include:
More engaged customers
Better customer retention
Higher customer satisfaction levels
More positive brand perception
Now, let's look at some tools that can unlock those benefits.
Keeping tabs on product experience through a dedicated tool set lends all kinds of benefits, from better retention to increased revenue.
With UXCam, you can flesh out your understanding of users' experiences with your product using a range of data points—both quantitative and qualitative. Develop hypotheses, test your ideas, and track your progress with the help of a powerful analytics suite.
Get started with a 14-day free trial and take UXCam for a test drive.
Ardent technophile exploring the world of mobile app product management at UXCam.
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