13 Best Product Management Tools 2024 & When to Use Them

Phase 1: Find and validate opportunities

In the identification and validation phase, you’ll be researching where customers are willing to pay to get their problems solved. This requires describing and digging into the problem space, competitor research, rifling through heaps of data, tons of user interviews, and analyzing the market. 

1. Google Sheets

Good for: Organization and analysis Cost: Free for the average user, monthly plans start at $5 GetApp rating: 4.7/5 Number of collaborators: 100 

Most blogs will tell you that spreadsheets are the worst, but the best product managers aren’t afraid to get their hands dirty with raw data sets. That’s why spreadsheets have a top position on our list. Yes, they are ugly, but powerful in processing numbers and producing insights that support product decisions. The best product managers will use Google Sheets at least at some point in their planning stage. 

• Prioritization frameworks

• Gantt charts/roadmaps

• Documenting and organizing user research interview results

• Checklists and task management across teams

Spreadsheets do have their drawbacks. You can’t use them to present to stakeholders, and they’re a nightmare for collaboration. But we stand by Sheets because it requires no onboarding for the seasoned PM, no licenses, easy access, and it’s easy to use for the experienced product lead. This isn’t a list of tools for beginner PMs, but this is for the ones who know exactly what they need to do. 

2. Notion

Good for: Note-taking, extremely modular building blocks Cost: Free to share with 5 guests, $4/month for unlimited guests, $8/month for unlimited team members, and premium features GetApp rating: 4.7/5 Number of collaborators: 5 to unlimited 

Despite all its product-friendly features (listed below), it's Notion's note-taking capabilities that put this task management tool on the map. The best product managers use Notion to jot down notes in meetings, store them in one place, label them, and easily search for and find relevant information later. Finding meeting notes is necessary for PMs who take many types of notes from different stakeholders like leadership, business development, engineering, design, to 1:1s, team meetings, and most importantly, user interviews. With the note-taking tool, you can add properties such as:

• Create drop-down menu items

• Tag notes

• Tag people

• Add parent/child pages

• Add formulas 

• Checklists

• Set deadlines

• Create templates out of existing note blocks 

In a thinly veiled jab at Confluence, Notion advertises itself as 'a wiki that isn't clunky'. Logging into Notion, you'll see some similarities to Confluence with the left-hand panel that organizes topics into subcategories. With Notion, you can: 

• Create a product wiki for information like product analysis, feature docs, roadmaps

• Document the product roadmap

• Organize meeting notes

• Plan sprints

• Form Kanban boards 

• Create project plans

Notion is so versatile that PMs can even use it to plan their personal life — which no doubt can be impacted by a busy workday. Notion lets you switch between team and personal account easily. 

Phase 2: Design and prototyping

Since product managers aren’t the ones designing wireframes, they’ll be biased towards tools that help them facilitate their role — software that makes gathering input and communications easy. The software we selected are known not just for their designer-first UX, but also for their ability to connect teams. 

3. Miro

Good for: Brainstorming and collaboration for remote teams Cost: Free for 3 boards, $8/member and month for unlimited boards, $16/member and month for unlimited boards and premium features GetApp rating: 4.7/5 Number of collaborators: Unlimited from free to premium

PMs spend enormous amounts of time on strategic work, analyzing and figuring out what to do through tables, flowcharts, and mind maps. They are all used regularly on an individual and team basis. 

If you know how to use a whiteboard for product management, virtual whiteboard Miro is a great visual collaborative tool. If you don’t know how to use a whiteboard for team brainstorming, you’ll need to learn that before getting started with Miro. The most experienced product leads know what visual frameworks are most suitable for the problem they’re trying to solve. Miro has popular templates for group work and scrum ceremonies, including:

• Opportunity solution tree

• Design sprints

• Retrospective templates

• Project canvas

• Customer touchpoint map

• Customer journey map 

• Likert scale

• Concept mapping

Miro is one of the best tools for collaboration for remote teams. It was a project saver during a sudden remote work order in March 2020, and for that, Miro has a place in the hearts of many design and product teams. 

4. Figma

Good for: Collaboration and prototyping Cost: Free for 3 files and unlimited collaborators, $12/editor and month for unlimited files and projects, $45/editor and month for premium features GetApp rating: 4.7/5 Number of collaborators: Unlimited for all plans

Like Miro, Figma took the product world by storm at the start of the pandemic as well. The straightforward product design tool that makes prototyping easy is best known for its comment feature, which lets teams provide feedback directly on the same version. Web files on Figma are easily shared with a single link. The ease of collaboration is no more complicated than a Google Doc. 

However, the bread and butter of Figma is the ability to test and design low-high fidelity prototypes before the UX team actually starts designing the product. Their design system tools remove the need for version control of design files as they’re all in one place. Editors can lock and release commenting and editing to full control feedback. With Figma, you can:

• Share and iterate

• Get feedback from collaborators

• Test interactions with users

• Present designs to stakeholders

One of the cool features for product owners is the ability to embed live Figma files into tools like Notion, Jira, and Confluence. This means the most recent designs will show up live in the document. Another key advantage of Figma is its active community. Whether you need files, templates, plugins, or educational resources, you will have no problem finding what you need.

5. Pen and paper

Good for: Convenient for note-taking and visualizing brainstorming Cost: Free GetApp rating: N/A Number of collaborators: As many people fit on a sheet of paper

There have been studies arguing that handwriting and drawing stimulate the brain. It might sound old-fashioned, but sometimes you can’t beat pen and paper. After all, they are tools that will never crash unless someone throws your notebook in the trash. 

Pen and paper can be useful for taking notes on the fly or jotting down your thoughts when you feel inspired. Furthermore, when collaborating with more visually-literate stakeholders, jotting down a diagram on a sheet of paper handy can help you convey your idea more clearly than a verbal explanation. 

The best product managers must know when to invest how much time. Overinvesting time into ideation is a big problem of PMs, and pen and paper saves time — the most valuable startup resource.

For personal note-taking, and group brainstorming, our senior graphic designer at UXCam recommends the following stationery:

• Muji gel ink ballpoint pen black in 0.5mm: for smooth smudge-free note-taking and a skip-free ink glide.

• Midori MD notebook A5 grid paper: always lies flat whenever you open it.

• Sharpie black fine point permanent marker: a smear-resistant Sharpie is a must-have for physical brainstorm sessions. The weight of the sharpie is bold enough to stand out on a post and makes it easier to read at a distance.  

• 3M Post-it multi-colored sticky pack: cheap sticky notes tend to fall off or leave glue on the walls. 3Ms are a staple of any PM toolkit, and you must know the. 

• Moleskine grid books: the main advantage of these is that they look posh. 

The downsides to pen and paper are obvious so let’s ignore those and let them have their moment on this list. 

6. Pitch

Good for: Presenting product progress or results clearly Cost: Free for unlimited presentations and guests. $9(€8)/month for unlimited file size upload and premium features GetApp rating: N Number of collaborators: Unlimited for all plans

Presentations are an underrated secret weapon of the effective product manager. Managing up is one of the most critical PM skills because you need to get credibility and buy-in from leadership. How do you do that? By presenting your progress and outcomes clearly and concisely. When you’re able to convince major stakeholders that the work you’re doing is making an impact, it will help yourself, the product team, and the whole organization.

Presentation skills are a must-have for any product manager. There’s a common challenge among project managers to influencing without authority. Product managers seldom have direct reports, but they need to herd multiple teams with various objectives in the same direction. They have to constantly sway stakeholders in their favor with clear, visual communication. A good pitch deck template will help you communicate your message, but you’ll need to be a great storyteller first. You can use Pitch to share and distribute:

• Product release notes 

• Product vision

• Technical dependencies

• Strategic decisions

• Roadmaps

Pitch is perfect for product leads who want to create beautiful, branded slide decks without spending hours on them. This modern presentation software enables teams to create beautiful slides together in a fast, collaborative way, without the hassle of different operating systems, missing fonts, and old, off-brand templates.

A key bonus is that Pitch integrates natively with stock-image platforms like Unsplash and Giphy, as well as with data sources like Google Analytics and Google Sheets, making it easy for PMs to find the right visuals and relevant data to convey their ideas.

The limitations of Pitch depend on you. The best presentations are not just beautiful, but they are structured, concise, and fun. So Pitch can’t teach you that with a template, but you’ll have to have it pre-structured in your head or in a Google Doc first. 

Phase 3: Feature development

Once you’re certain of what value you want to deliver and have developed and tested a solution, it’s time to bring it to life. During the development phase, PMs need to keep track of the features being built by developers. The key is to work with tools that allow them to mirror and support the agile development lifecycle of engineering and technology teams. 

7. Confluence

Good for: Documentation and collaboration Cost: Check out their customizable price page GetApp rating: 4.4/5 Number of collaborators: 10-20,000 

8. Jira

Good for: Accountability and clarity in task management, great integrations with code version control repository tools and project management tools. Cost: Free for up to 10 users. Standard, premium and enterprise pricing available GA rating: 4.4/5 Number of collaborators: 10-20,000 

Confluence + Jira integration

SpongeBob and Patrick, peanut butter and jelly, Confluence and Jira. Confluence, the collaborative documentation wiki, and Jira, the issue- and task-tracking software, make one of the world’s greatest duos. The short answer is that, together, they make it easier for engineers to complete their work. Their tasks — and everything they need to know to complete them — are in one place. 

Engineering primarily owns product development and are often the users of Jira, while PMs support them in their development work through breaking down the work, sequencing it, and helping with solution discovery. Jira can be used as an agile project management tool to align on the daily progress and remove roadblocks. 

How you use both tools depends on your framework, but Confluence and Jira complement each other primarily in two ways:

With Jira, each card on a Kanban board represents a single work item as it moves through various stages of completion. By providing info like relevant software documentation in Jira cards (linked to Confluence), engineers can complete their tasks more effectively. For app developers, it means that besides the task, they’ll be able to see the project information like requirement documents, roadmaps, and process documentation in one place. 

Confluence is a great tool to store empowering documentation for developers and to use it in their ideation, finding solutions, and prioritizing. Everything a team needs to complete a project is stored in Confluence, which comes with templates such as:

• Product requirements document (PRD)

• Product roadmap

• Process documentation

• Meeting notes 

• Release notes

• Quickstart guides

With a Jira integration, collaborators on Confluence can immediately turn feedback sessions and issues into Jira tasks as they arise. Users can quickly highlight a text and turn it into an actionable item. 

9. Google Docs

Good for: Easy access to early-stage documentation and collaboration Cost: Free for the average user, monthly plans start at $5 GetApp rating: 4.7/5 Number of collaborators: 100 

Google Docs or Confluence? While the primary use case for Confluence is on collaboration around development, Google Docs is best for drafting documents. Pros know that discussions with stakeholders start in Docs before migrating to more collaborative tools.

Docs has released many @ tag ‘smart chips’ to link information from other Workspace apps (drive, calendar, video) to a Docs file.

• Tagging people in documents for comments with @ [team member]

• Tagging meetings to create instant meeting notes. Tag @ [your calendar meeting] 

• Instant checklists with @ [checklists]

It’s also great for text-heavy documents that require many iteration stages like product requirements document (PRD) and specs that include fine-grained information about the product. Check out this PRD template.

Google Docs is simple, straightforward and intuitive. If you’re a PM, it’s generally the easiest way to create documents that you and other teams can edit in real-time, with no conflicting versions, and easy to access when needed. 

10. Trello

Good for: A high-level project view for individual and team use Cost: Free for 10 boards, $5/month for unlimited boards, $10/month for unlimited boards and premium features GetApp rating: 4.5/5 Number of collaborators: Unlimited for all plans

One glance at a colorful Trello board tells you what has been done so far, what’s in process, and what still needs to be done. A Trello board is like a whiteboard, filled with bright sticky notes, with each one representing a task for you and your team. 

Individual use 

Product managers appreciate how Trello helps them keep track of their own internal thoughts and processes: They have to focus on their own high-impact strategic work amid everyday firefighting. An average PM is like a human inbox that receives impetus from everywhere, keeping track of it is a colossal challenge. So collaboration is a huge part of their job, but a big part of a PM’s job is private and Trello can help them organize what’s going on in their head. 

Team use

Product managers love Trello for its accountability tracking and the ability to keep conversations, links, documents all in one place, so you’re running between apps to get things done. It’s like Jira but significantly less complicated.

Trello has tons of community-built templates for engineering and product development built by real people and companies. You can check them out here and adapt them to your product:

• Kanban dev board

• Scrum board

• Software development (apps)

• Agile sprint board

• Game development 

Best of all, the free version is fairly comprehensive, so there is no reason not to give Trello a try if you aren’t using it already.

Phase 4: Launch and continuous iteration

At this point in feature development, a PM will go through a launch checklist:

1. Structure: A PM will ask themselves whether the launch is structured correctly to gather insights around product value, usability and gradual performance. They will ask, “Have we managed to create and deliver value for the user and the business, and is anything stopping this feature from achieving its full potential?” If any risks are slipping through the cracks, you need to structure your launch properly to address them.

2. Collaboration: Are all the pieces in place to collaborate effectively across the organization? Are all stakeholders such as marketing, sales, customer service, and the legal team prepared for launch?

3. Monitoring: To understand performance, are all dashboards set up to monitor impact and systems set up to gather quality feedback quickly?

4. Iteration: “Do we make an iteration decision or leave it as is and move forward?” This is the time to optimize, redesign, or kill the feature altogether. Iteration is where all the leadership and stakeholders alignment happens.

11. UXCam 

Good for: Instantly seeing real user behavior Cost: Free for 5,000 monthly sessions, Premium for 250,000 monthly sessions (prices on request) GetApp rating: 4.6/5 Number of collaborators: Depends on subscription

The most important task of a product manager is to understand their users to build better products. Once a product is out in the wild and used by actual users, product teams are constantly trying to improve the customer experience. UXCam is an app experience analytics tool that helps product managers:

• Empathize with users: Through funnel analytics, PMs can see exactly where customers are dropping off. With and, they’ll be able to filter and pinpoint what happened to make users abandon the conversion.

• Uncover user frustrations: PMs can see where users have repeatedly tapped on a specific part of the app with the rage taps metric. This could be a poorly placed [x] in a pop-up or a checkout button that’s not completely showing up on a smaller-than-anticipated phone screen.

• Inform feature prioritization: By knowing what percentage of your customers are suffering and what part of the screen impacts them most, UXCam makes it easier to prioritize issues. 

Experienced product managers usually have a gut feeling about certain product decisions, but a hunch will not fly when explaining what customers are experiencing. App analytics will tell PMs how users are interacting with their app. These analytics give indicators of improving user experience, prioritizing feature development, tracking conversions, and complementing quantitative user data. Some examples of things you can find out about your users include:

• Understanding why they’re not converting on a checkout page

• Pinpointing the reasons why they abandon the app at registration or login

• Knowing where the best place is to add a pop-up or none at all

• Understanding whether your screen flow is leading to conversions or confusing customers

• Knowing what percent of users are experiencing bugs, freezes, or issues, and knowing which devices, screens, and users they’re affecting

• Validate A/B tests

Building awesome products and features is hard work, but with the right toolkit, it is possible. Luckily, these days there are some great tools out there for every type of product management task, from roadmapping to analytics. There are simply too many to list them all, but nonetheless, we hope you found this list useful!

Want to test out UXCam for free? Sign up for a free trial today with 100,000 monthly sessions and unlimited features.

12. Survicate

Good for: Gathering and analyzing customer data from your app, product or website Cost: Free trial/pricing starts from $119 per month GetApp rating: 4.5/5 Number of collaborators: 3 to unlimited 

Survicate is an effortless survey software designed to support product managers in collecting comprehensive customer feedback across various channels. This continuous stream of customer insights assists in validating product decisions, automating feedback collection to track improvements, and acting on feedback to boost customer satisfaction and loyalty. 

Key features for product managers:

• Quick customization and deployment of surveys for immediate feedback collection.

• Capability to run surveys via email, on websites, in-product, or in mobile apps, ensuring feedback is gathered from all customer touchpoints.

• Easy integration with over 60 most popular tools, enabling a seamless flow of customer insights into existing workflows.

• Advanced AI analysis that categorizes feedback into actionable topics, simplifying decision-making processes.

• Capturing partial responses to improve engagement rates and the relevance of insights.

13. Grammarly

Good for:  More accurate spellcheck than Microsoft Word or Google Docs Cost: Free for basic spelling, grammar, and punctuation. Premium starts from $12/month. Business depends on team size GetApp rating: 4.7/5 Number of collaborators: N/A

Imagine shooting off a newsletter to 10,000 customers for a beta launch. Suddenly you realize you’ve written “This is our beta plaunch”.

Grammarly is a writing assistant designed to help you communicate in clear English. It provides suggestions on the correctness and style of your writing, which goes way beyond grammar and spelling. Product managers have a lot of stakeholders, as they interface with many different teams. Especially in times of remote working, this usually involves a lot of written communication via email, Slack, and other channels. 

Communication matters, but who has time to proofread every email three times? That’s why every product manager needs Grammarly in their toolkit. But double-check for yourself; Grammarly can make mistakes once in a while. 

To learn more about product manager tools, check out: 

5 remote usability tools

Top 11 mobile app analytics tools

Top 5 product analytics tools

Best UX tools: 11 tools to make your life easy

Best iOS crash reporting tools

Best product management resources

Best product management courses: Top 8 platform

Funnel analysis guide for product managers

How mobile is evolving the role of product management

Special thanks to UXCam’s director of product, Alexandra Denisova.