When it comes to choosing the right analytics tool/tools for your app, it can be easy to become overwhelmed. There are so many on the market and more being added every day!
And did you know that according to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They also had dramatically higher total shareholder returns.
We’ve already looked at the basics of analytics. Missed that one? Take a minute to go check it out!
Now that we’ve covered the basics and what to look at, it’s time to compare some of the best analytics tools on the market today. We did extensive research to find the 10 best tools for you to consider.
1. Firebase
“Build, improve, Grow | mobile development platform”
Source: https://firebase.google.com/
Platform: iOS/ Android
Price: Free / Paid (Paid starts at $25/mo)
Firebase is Google’s mobile platform that helps you quickly develop high-quality apps and grow your business.
Features:
- Develop and test your app
- Real-time Database
- Crash reporting
- Cloud Functions
- Cloud Storage
- Cloud Hosting
- Test Lab (for Android)
- Application Performance monitoring
- Grow and engage your audience
- Firebase Analytics
- Cloud Messaging
- Predictions
- Dynamic Links
- Remote Config
- Invites
- App indexing
- Adwords
- Admob
2. Amplitude
“Analytics for Modern Product Teams”
Platform: iOS/ Andriod
Price: Free/Paid (Free up to 10 million user actions per month, you must contact them for further pricing)
Features:
- Real-time analytics
- Retroactive funnels
- User segmentation
- Highly Scalable
- Retention
3. Mixpanel
“Product Analytics for Product People”
Source: https://mixpanel.com/machine-learning/
Platform: iOS/ Android/ Web
Price: Free/Paid (Paid starts at $999/Year)
Mixpanel is a good all-round tool that can help you with both your mobile and your web analytics.
Features:
- Autotrack
- A/B Testing
- Real Time Data
- Funnels
- Engagement Tracking
- Mobile and Web
- Retention
4. Flurry
“Flurry Grows With You”
Source: https://developer.yahoo.com/analytics/
Platform: iOS/Android/Web
Price: Free
Yahoo’s answer to free app analytic tools is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.
Features:
- App Selector
- Events
- Funnels
- Segments
- Demographic Info
- User Acquisition Analytics
5. UXCam
Deliver the best app experience
Source: https://uxcam.com/
Platform: iOS/ Android
Price: Free/ Paid (Paid starts at $199/mo)
UXCam is our tool that seeks to help you to deliver the best app experience. It allows you to get a thorough qualitative analysis of your app. You will get insights about every user, screen and session.
Features:
- User Analysis
- Heatmaps
- Screen Analysis
- Session Analysis
- Easy Collaboration
- Quick Integration
6. Countly
“360° web and mobile analytics”
Source: https://count.ly/
Platform: iOS/ Android/ Web
Price: Free/ Paid (Paid starts at $350/mo)
Countly provides an overall analytic picture for web and mobile. It offers a real-time, open source analytics application that can be hosted on your own servers.
Features:
- Open source application
- Extensible via plugins
- On-prem or private cloud
- Custom Events
- Retention
- Funnels
- Revenue Analytics
7. Apple Analytics
“For the Ultimate iOS Developer”
Source: https://developer.apple.com/app-store/app-analytics/
Platform: iOS/ tvOS
Price: Free
Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation. With limited capabilities, it’s a good tool but should be paired with another analytics tool.
Features:
- Usage Data
- Sales Data
- App store data
8. Adobe analytics
“Know why they come to your apps. Know why they stay. And know how to keep them.”
Source: http://www.adobe.com/marketing-cloud/web-analytics.html
Platform: iOS/ Android
Price: Paid
Adobe Analytics is the elite at an elite price. An industry leading product that gives you the tools you need to understand your users. Priced only for Enterprise clients only, Adobe Analytics provides you with real-time analytics and detailed segmentation.
Features:
- Flow Exploration
- Fallout Analysis
- Custom Histograms
- Cohort Analysis
- Contribution Analysis
9. Facebook Analytics
“Product analytics for driving growth”
Source: http://analytics.facebook.com
Platform: iOS/ Android/ Web
Price: Free
Facebook Analytics allows you to see how the users are engaging with your product across all devices and platforms. You can see user behavior and compare that data with that of Facebook’s customer data.
Features:
- Retention
- Funnels
- Demographics
- Segments
10. Localytics
“Your Results Matter”
Source: https://www.localytics.com/features?page=discover
Platforms: iOS/ Android/ Web
Price: Free/ Paid
Localytics gives you access to a variety of features to give you an understanding of who your users are, where they’re coming from and how they are using your app.
Features:
- Sessions and Events
- Retention
- Attribution
- Uninstall Tracking
- LTV
- Mobile CRM
- Cloud
It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers’ journey while using your product. This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate both qualitative and quantitative analytics to your system of analysis.
Feel like we’ve missed an amazing tool? Comment below if you want other tools added to the list and tell us what you love about it!
