When it comes to choosing the best mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day!
According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They also had dramatically higher total shareholder returns.
It’s time to compare the best mobile analytics tools and platforms on the market today. We did extensive research to find the 11 best tools for you to consider.
1. Firebase
“Build, improve, Grow”
Platform: iOS/ Android
Price: Free / Paid (Paid starts at $25/mo)
Firebase doesn’t just focus on analyzing your app, it also provides the infrastructure to build it.
A strong advantage of this mobile analytics tool is that multiple features like analytics, crash reporting, hosting and A/B tests all come in one product.
The pricing is fair for apps with low traffic, but it can get expensive for established apps. Firebase is a stable in the SDK stack of most apps.
Features:
- Develop and test your app
- Real-time Database
- Crash reporting
- Cloud Functions
- Test Lab (for Android)
- Application Performance Monitoring
- Cloud Messaging
- Predictions
- Adwords
- Admob
2. UXCam App Analytics
“Deliver the perfect app experience.”
Source: www.uxcam.com
Platform: iOS/ Android
Price: Free/ Paid (Paid starts at $199/mo)
UXCam enables app professionals to improve their app’s KPIs through a deep understanding of user behavior.
With UXCam, you understand the big picture of your app in one single view.
You won’t have to think about finding hidden issues. UXCam’s Screen Flow will show you unusual user flows, which will give you hunches to test for. You can do so directly from UXCam’s Funnel Analytics feature.
After you come up with assumptions, you can go deeper by creating funnels and grouping them by OS/app versions or device type. Finally, you can take your analysis to individual sessions with Session Replays.
In other words: UXCam gives you the option to start with the big picture and gradually drill down to individual user journeys.
Customers have reported higher conversion and retention rates since they started using UXCam. You can start using it for free.
Features:
- Easily understand the complete user journey.
- Uncover user struggles automatically.
- Find issues and opportunities on each screen.
- Analyze Heatmaps.
- Spot hidden bottlenecks with Screen Flow.
- Understand where and why users drop off with Funnel Analytics.
- Easily find sessions that matter with Session Replay.
- Automatic element tagging – no additional code required.
3. Mixpanel
“Product Analytics for Product People”
Source: www.mixpanel.com
Platform: iOS/ Android/ Web
Price: Free/Paid (Paid starts at $999/Year)
Mixpanel tracks user interactions and allows you to build custom
reports.
Evaluate user actions by segmenting them and by creating
funnels.
Additionally, Mixpanel is able to show you information about
data points such as location, device, channels and more. Mixpanel
can also be used for targeted communication via push notifications
Features:
- Autotrack
- A/B Testing
- Real Time Data
- Funnels
- Engagement Tracking
- Mobile and Web
4. Flurry
“Flurry Grows With You”
Source: www.flurry.com
Platform: iOS/Android/Web
Price: Free
Yahoo’s answer to the free mobile analytics tool is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.
Features:
- Supports multiple Apps at the same time
- Events
- Funnels
- Segments
- Cohorts
- Demographic Info
- User Acquisition Analytics
5. Amplitude
“Analytics for Modern Product Teams”
Source: www.amplitude.com
Platform: iOS/ Andriod
Price: Free/Paid (Free up to 10 million user actions per month, you must contact them for further pricing)
Features:
- Real-time analytics
- Retroactive funnels
- User segmentation
- Scalable Analytics
- Retention Rate Detection
6. Countly
“360° web and mobile analytics”
Source: https://count.ly/
Platform: iOS/ Android/ Web
Price: Free/ Paid (Paid starts at $350/mo)
Countly provides an overall mobile analytic picture for the web and mobile. It offers a real-time, open source mobile analytics application that can be hosted on your own servers.
Features:
- Open source application
- Extensible via plugins
- On-prem or private cloud
- Custom Events
- Retention
- Funnels
- Revenue Analytics
7. Apple iOS Analytics
“For the Ultimate iOS Developer”
Source: https://developer.apple.com/app-store/app-analytics/
Platform: iOS/ tvOS
Price: Free
Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation. With limited capabilities, it’s a good mobile analytics tool but should be paired with another mobile analytics tool.
Features:
- Usage Data
- Sales Data
- App Store Data
8. Adobe Analytics
“Know why they come to your apps. Know why they stay. And know how to keep them.”
Source: http://www.adobe.com/marketing-cloud/web-analytics.html
Platform: iOS/ Android
Price: Paid
Adobe Analytics is an industry-leading product that gives you the tools you need to understand your users.
This mobile analytivs tool is priced for enterprise clients only. Adobe Analytics provides you with real-time analytics and detailed segmentation.
Features:
- Flow Exploration
- Fallout Analysis
- Custom Histograms
- Cohort Analysis
- Contribution Analysis
9. Facebook Analytics
“Product analytics for driving growth”
Source: http://analytics.facebook.com
Platform: iOS/ Android/ Web
Price: Free
Facebook Analytics allows you to see how users are engaging with your product across all devices and platforms. You can view user behavior and compare that data with that of Facebook’s customer data.
Features:
- Retention
- Funnels
- Demographics
- Segments
10. Localytics
“Your Results Matter”
Source: https://www.localytics.com/features?page=discover
Platforms: iOS/ Android/ Web
Price: Free/ Paid
Localytics is a marketing solution for mobile apps. It offers a robust push notification capability.
Apart from that, Localytics is a great tool to track retention metrics & attribution models across your apps.
Features:
- Sessions and Events
- Retention
- Attribution
- Uninstall Tracking
- LTV
- Mobile CRM
- Cloud Support
11. Interceptd
“Interceptd keeps fraudulent installs out, and lets valuable users in.”
Source: https://interceptd.com/
Platforms: iOS/Android
Price: 2-4 week free trial + price upon request
Interceptd is a leading ad fraud solution that keeps out fraudulent installs, whilst optimizing your clean traffic.
Whilst protecting companies from an average of over 30% fraudulent mobile ad traffic is a big feat, eliminating ad fraud also has powerful data and analytics implications that cannot be ignored. Essentially, by eliminating the fake installs, the fraudulent clicks, the simulated in-app purchases and registrations in real-time, you are getting access to clean and accurate data.
Features:
- Block fraudulent clicks, installs, and in-app actions.
- Optimize your clean traffic.
- Get access to accurate and clean data.
- In-app event tracking and analytics, including graphs and flow-charts.
- Track fraud and your KPIs via customizable reports, and track metrics such as; effective ROAs, customizable cohorts and revenue events.
- Manage and track your KPIs in multiple different currencies.
- Sankey graphs for easy user acquisition and customer journey tracking.
Conclusion
It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers’ journey while using your product. This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate both qualitative and quantitative mobile analytics into your analytics stack.
Do you feel like we’ve missed an amazing mobile analytics tool? Comment below if you want other tools added to the list and tell us what you love about it!
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