When it comes to choosing the right mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day!
According to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They also had dramatically higher total shareholder returns.
It’s time to compare the best analytics tools on the market today. We did extensive research to find the 10 best tools for you to consider.
1. Firebase
“Build, improve, Grow | mobile development platform”
Platform: iOS/ Android
Price: Free / Paid (Paid starts at $25/mo)
Firebase doesn’t just focus on analyzing your app, it also provides the infrastructure to build it.
A strong advantage of this solution is that multiple features like analytics, crash reporting, hosting and A/B tests all come in one product.
The pricing is fair for apps with low traffic, but it can get expensive for established apps. Firebase is a stable in the SDK stack of most apps.
Features:
- Develop and test your app
- Real-time Database
- Crash reporting
- Cloud Functions
- Test Lab (for Android)
- Application Performance Monitoring
- Cloud Messaging
- Predictions
- Adwords
- Admob
2. UXCam App Analytics
Deliver the perfect app experience
Source: www.uxcam.com
Platform: iOS/ Android
Price: Free/ Paid (Paid starts at $199/mo)
UXCam helps to improve app KPIs by understanding user behavior.
Most companies track vanity metrics such as page visits and do not capture micro-interaction data sets. In doing so, they completely miss what matters: the user.
“32 percent [of IT professionals] learn about application performance issues from end users” – ManageEngine
This is why UXCam developed a solution that helps app professionals deliver the perfect app – by understanding users.
The features to do so include: Session Replay, Heatmap Analysis, User Journey Analysis & Funnel Analysis.
Customers have reported higher conversion and retention rates since they started using UXCam. You can start using it for free.
3. Mixpanel
“Product Analytics for Product People”
Source: www.mixpanel.com
Platform: iOS/ Android/ Web
Price: Free/Paid (Paid starts at $999/Year)
Mixpanel tracks user interactions and allows you to build custom reports. Evaluate user actions by segmenting them and by creating funnels.
Additionally, Mixpanel is able to show you information about data points such as location, device, channels and more.
Mixpanel can also be used for targeted communication via push notifications.
Features:
- Autotrack
- A/B Testing
- Real Time Data
- Funnels
- Engagement Tracking
- Mobile and Web
4. Flurry
“Flurry Grows With You”
Source: www.flurry.com
Platform: iOS/Android/Web
Price: Free
Yahoo’s answer to the free app analytics tool is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.
Features:
-
- Supports multiple Apps at the same time
- Events
- Funnels
- Segments
- Cohorts
- Demographic Info
- User Acquisition Analytics
5. Amplitude
“Analytics for Modern Product Teams”
Source: www.amplitude.com
Platform: iOS/ Andriod
Price: Free/Paid (Free up to 10 million user actions per month, you must contact them for further pricing)
Features:
- Real-time analytics
- Retroactive funnels
- User segmentation
- Scalable Analytics
- Retention Rate Detection
6. Countly
“360° web and mobile analytics”
Source: https://count.ly/
Platform: iOS/ Android/ Web
Price: Free/ Paid (Paid starts at $350/mo)
Countly provides an overall analytic picture for the web and mobile. It offers a real-time, open source analytics application that can be hosted on your own servers.
Features:
- Open source application
- Extensible via plugins
- On-prem or private cloud
- Custom Events
- Retention
- Funnels
- Revenue Analytics
7. Apple Analytics
“For the Ultimate iOS Developer”
Source: https://developer.apple.com/app-store/app-analytics/
Platform: iOS/ tvOS
Price: Free
Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation. With limited capabilities, it’s a good tool but should be paired with another analytics tool.
Features:
- Usage Data
- Sales Data
- App Store Data
8. Adobe Analytics
“Know why they come to your apps. Know why they stay. And know how to keep them.”
Source: http://www.adobe.com/marketing-cloud/web-analytics.html
Platform: iOS/ Android
Price: Paid
Adobe Analytics is an industry-leading product that gives you the tools you need to understand your users.
Priced for enterprise clients only, Adobe Analytics provides you with real-time analytics and detailed segmentation.
Features:
- Flow Exploration
- Fallout Analysis
- Custom Histograms
- Cohort Analysis
- Contribution Analysis
9. Facebook Analytics
“Product analytics for driving growth”
Source: http://analytics.facebook.com
Platform: iOS/ Android/ Web
Price: Free
Facebook Analytics allows you to see how users are engaging with your product across all devices and platforms. You can see user behavior and compare that data with that of Facebook’s customer data.
Features:
- Retention
- Funnels
- Demographics
- Segments
10. Localytics
“Your Results Matter”
Source: https://www.localytics.com/features?page=discover
Platforms: iOS/ Android/ Web
Price: Free/ Paid
Localytics is a marketing solution for mobile apps. It offers a robust push notification capability.
Apart from that, Localytics is a great tool to track retention metrics & attribution models across your apps.
Features:
- Sessions and Events
- Retention
- Attribution
- Uninstall Tracking
- LTV
- Mobile CRM
- Cloud Support
It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers’ journey while using your product. This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate both qualitative and quantitative analytics into your system of analysis.
Do you feel like we’ve missed an amazing mobile analytics tool? Comment below if you want other tools added to the list and tell us what you love about it!
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