Top 10 Analytics Tool for Mobile in 2018

When it comes to choosing the right analytics tool/tools for your app, it can be easy to become overwhelmed. There are so many on the market and more being added everyday! And did you know that according to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies…” They also had dramatically higher total shareholder returns.

We’ve already looked at how to choose the right analytics tool. Missed that one? Take a minute to go check it out!

Now that we’ve covered the basics and what to look at, it’s time to compare some of the best apps on the market today. We did extensive research to find the 10 best apps for you to consider.

1. Firebase

“Build, improve, Grow | mobile development platform”

Source: https://firebase.google.com/

Platform: iOS/ Android

Price: Free / Paid (Paid starts at $25/mo)

Firebase is Google’s mobile platform that helps you quickly develop high-quality apps and grow your business.

Features:

• Develop and test your app
  • Realtime Database
  • Crash reporting
  • Cloud Functions
  • Cloud Storage
  • Cloud Hosting
  • Test Lab (for Android)
  • Application Performance monitoring

• Grow and engage your audience
  • Firebase Analytics
  • Cloud Messaging
  • Predictions
  • Dynamic Links
  • Remote Config
  • Invites
  • App indexing
  • Adwords
• Earn
  • Admob

2. Amplitude

“Analytics for Modern Product Teams”

Platform: iOS/ Andriod

Price: Free/Paid  (Free up to 10 million user actions per month, you must contact them for further pricing)

Features:

• Real-time analytics
• Retroactive funnels
• User segmentation
• Highly Scalable
• Retention

3. Mixpanel

“Product Analytics for Product People”

Source: https://mixpanel.com/machine-learning/

Platform: iOS/ Android/ Web

Price: Free/Paid (Paid starts at $999/Year)

Mixpanel is a good allround tool that can help you with both your mobile and your web analytics.

Features:

• Autotrack
• A/B Testing
• Real Time Data
• Funnels
• Engagement Tracking
• Mobile and Web
• Retention

4. Flurry

“Flurry Grows With You”

Source: https://developer.yahoo.com/analytics/

Platform: iOS/Android/Web

Price: Free

Yahoo’s answer to free app analytic tools is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.

Features:

• App Selector
• Events
• Funnels
• Segments
• Demographic Info
• User Acquisition Analytics

5. UXCam

“Build Delightful Customer Experience”

Source: https://uxcam.com/

Platform: iOS/ Android

Price: Free/ Paid  (Paid starts at $199/mo)

UXCam is as close to getting inside the user’s head as you can come. It’s features focus on user behavior and experience.

Features:

• User Recording
• Heatmaps
• User Flow
• Funnels
• Easy Collaboration
• Quick Integration

6. Countly

“360° web and mobile analytics”

Source: https://count.ly/

Platform: iOS/ Android/ Web

Price: Free/ Paid (Paid starts at $350/mo)

Countly provides an overall analytic picture for web and mobile. It offers a rea-time, open source analytics application that can be hosted on your own servers.

Features:

• Open source application
• Extensible via plugins
• On-prem or private cloud
• Custom Events
• Retention
• Funnels
• Revenue Analytics

7. Apple Analytics

“For the Ultimate iOS Developer”

Source: https://developer.apple.com/app-store/app-analytics/

Platform: iOS/ tvOS

Price: Free

Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation. With limited capabilities, it’s a good tool but should be paired with another analytics tool.

Features:

• Usage Data
• Sales Data
• App store data

8. Adobe analytics

“Know why they come to your apps. Know why they stay. And know how to keep them.”

Source: http://www.adobe.com/marketing-cloud/web-analytics.html

Platform: iOS/ Android

Price: Paid

Adobe Analytics is the elite at an elite price. An industry leading product that gives you the tools you need to understand your users. Priced only for Enterprise clients only, Adobe Analytics provides you with real-time analytics and detailed segmentation.  

Features:

• Flow Exploration
• Fallout Analysis
• Custom Histograms
• Cohort Analysis
• Contribution Analysis

9. Facebook Analytics

“Product analytics for driving growth”

Source: http://analytics.facebook.com

Platform: iOS/ Android/ Web

Price: Free

Facebook Analytics allows you to see how the users are engaging with your product across all devices and platforms. You can see user behavior and compare that data with that of Facebook’s customer data.

Features:

• Retention
• Funnels
• Demographics
• Segments
• Best Customers

10. Localytics

“Your Results Matter”

Source: https://www.localytics.com/features?page=discover

Platforms:  iOS/ Android/ Web

Price: Free/ Paid

Localytics gives you access to a variety of features to give you an understanding of who your users are, where they’re coming form and how they are using your app.

Features:

• Sessions and Events
• Retention
• Attribution
• Uninstall Tracking
• LTV
• Mobile CRM
• Cloud

It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers journey while using your product. This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate bothqualitative and quantitative analytics to your system of analysis.

Feel like we’ve missed an amazing tool? Comment below if you want other tools added to the list and tell us what you love about it!