When it comes to choosing the right mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day!
According to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They also had dramatically higher total shareholder returns.
We’ve already looked at the basics of mobile app analytics.
Now that we’ve covered the basics and what to look at, it’s time to compare the best analytics tools on the market today. We did extensive research to find the 10 best tools for you to consider.
1. Firebase
“Build, improve, Grow | mobile development platform”
Source: https://firebase.google.com/
Platform: iOS/ Android
Price: Free / Paid (Paid starts at $25/mo)
Firebase is Google’s mobile analytics platform that helps you quickly develop high-quality apps and grow your business.
Features:
- Develop and test your app
- Real-time Database
- Crash reporting
- Cloud Functions
- Cloud Storage
- Cloud Hosting
- Test Lab (for Android)
- Application Performance Monitoring
- Cloud Messaging
- Predictions
- Dynamic Links
- Remote Config
- Invites
- App indexing
- Adwords
- Admob
2. Amplitude
“Analytics for Modern Product Teams”
Platform: iOS/ Andriod
Price: Free/Paid (Free up to 10 million user actions per month, you must contact them for further pricing)
Features:
- Real-time analytics
- Retroactive funnels
- User segmentation
- Scalable Analytics
- Retention Rate Detection
3. Mixpanel
“Product Analytics for Product People”
Source: https://mixpanel.com/machine-learning/
Platform: iOS/ Android/ Web
Price: Free/Paid (Paid starts at $999/Year)
Mixpanel is a good all-round tool that can help you with both your mobile and your web analytics.
Features:
- Autotrack
- A/B Testing
- Real Time Data
- Funnels
- Engagement Tracking
- Mobile and Web
4. Flurry
“Flurry Grows With You”
Source: https://developer.yahoo.com/analytics/
Platform: iOS/Android/Web
Price: Free
Yahoo’s answer to the free app analytics tool is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.
Features:
- Supports multiple Apps at the same time
- Events
- Funnels
- Segments
- Cohorts
- Demographic Info
- User Acquisition Analytics
5. UXCam
Deliver the perfect app experience
Source: https://uxcam.com/
Platform: iOS/ Android
Price: Free/ Paid (Paid starts at $199/mo)
UXCam is our mobile analytics solution that seeks to help you deliver the best app experience.
Here is how UXCam works:
- Capture
UXCam captures every gesture, every tap and every event for all your iOS and Android users. - Visualize
You can access this information through visual tools:
– Touch Heatmaps
– Rage Click Heatmaps
– Unresponsive Gesture Heatmaps
– Session Replays
– Usage Statistics
– and more - Conclude
To help you utilize the data, UXCam has developed tools that help you find the right heatmap, replay, etc. immediately.
Customers have reported higher conversion and retention rates since they started using UXCam. You can start using it for free.
6. Countly
“360° web and mobile analytics”
Source: https://count.ly/
Platform: iOS/ Android/ Web
Price: Free/ Paid (Paid starts at $350/mo)
Countly provides an overall analytic picture for the web and mobile. It offers a real-time, open source analytics application that can be hosted on your own servers.
Features:
- Open source application
- Extensible via plugins
- On-prem or private cloud
- Custom Events
- Retention
- Funnels
- Revenue Analytics
7. Apple Analytics
“For the Ultimate iOS Developer”
Source: https://developer.apple.com/app-store/app-analytics/
Platform: iOS/ tvOS
Price: Free
Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation. With limited capabilities, it’s a good tool but should be paired with another analytics tool.
Features:
- Usage Data
- Sales Data
- App Store Data
8. Adobe Analytics
“Know why they come to your apps. Know why they stay. And know how to keep them.”
Source: http://www.adobe.com/marketing-cloud/web-analytics.html
Platform: iOS/ Android
Price: Paid
Adobe Analytics is the elite at an elite price. An industry leading product that gives you the tools you need to understand your users. Priced only for Enterprise clients only, Adobe Analytics provides you with real-time analytics and detailed segmentation.
Features:
- Flow Exploration
- Fallout Analysis
- Custom Histograms
- Cohort Analysis
- Contribution Analysis
9. Facebook Analytics
“Product analytics for driving growth”
Source: http://analytics.facebook.com
Platform: iOS/ Android/ Web
Price: Free
Facebook Analytics allows you to see how users are engaging with your product across all devices and platforms. You can see user behavior and compare that data with that of Facebook’s customer data.
Features:
- Retention
- Funnels
- Demographics
- Segments
10. Localytics
“Your Results Matter”
Source: https://www.localytics.com/features?page=discover
Platforms: iOS/ Android/ Web
Price: Free/ Paid
Localytics gives you access to a variety of features to give you an understanding of who your users are, where they’re coming from and how they are using your app.
Features:
- Sessions and Events
- Retention
- Attribution
- Uninstall Tracking
- LTV
- Mobile CRM
- Cloud Support
It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers’ journey while using your product. This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate both qualitative and quantitative analytics into your system of analysis.
Do you feel like we’ve missed an amazing mobile analytics tool? Comment below if you want other tools added to the list and tell us what you love about it!
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