Top 11 Mobile App Analytics Tools and Software 2023
Choosing the best mobile app analytics tools and platforms for your app can be overwhelming. We did the research, so you don't have to.
January 2, 2023 by Jonas Kurzweg
To choose the best mobile app analytics tools for your app can easily be overwhelming. After all, there are so many vendors on the market already, and more are being added all the time!
According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies.” They also had dramatically higher total shareholder returns.
Best mobile app analytics software and tools
It’s time for a detailed comparison of the best mobile analytics tools on the market today. We did extensive research to find the list of 11 best app analytics tools and software to help you choose the right solution for your mobile app.
Firebase
“Build, improve, grow.”
G2 Rating: 4.5/5
Platform: iOS / Android
Price: Free / Paid
Firebase provides both mobile app analytics and infrastructure for your app. One of the main advantages of using Firebase is that it offers a wide range of features, including analytics, crash reporting, hosting, and A/B testing, all under a single product.
G2 gives Firebase a rating of 4.5 out of 5, and it is available on iOS and Android platforms. The tool is free to use, but paid options are available for those with higher traffic volumes.
Features
Hosting: Firebase provides a hosting service that allows developers to host their apps on a scalable infrastructure.
Crash reporting: Firebase includes a crash reporting feature that helps developers identify and fix issues that cause their app to crash.
Test Lab (for Android): Firebase's Test Lab is a tool that allows developers to test their Android apps on a variety of devices and configurations.
Application performance monitoring: Firebase lets you monitor, identify and troubleshoot issues.
Google Analytics: The mobile app version of GA is included in Firebase
UXCam App Analytics
“Deliver the perfect app experience.”
G2 Rating: 4.7/5
Platform: iOS / Android / React Native / Flutter / Xamarin
Price: Free trial / Pricing upon request
UXCam is a mobile app analytics platform that helps you understand user behavior and KPIs. It offers benefits that other mobile app analytics tools don't:
Uncover the true causes of friction and frustration. Heatmaps show you where users tap and which elements they ignore.
Get more context on where and why users drop out. Find out how users behave during your funnel.
Replicate and reduce crashes. Save valuable developer time by replicating every crash in under 30 seconds.
Understand the complete user journey with KPI dashboards & video session replays.
With UXCam, you can understand the big picture and gradually drill down to individual user journeys. Customers have reported higher conversion and retention rates since using UXCam.
What customers say about UXCam
"Wish I found UXCam sooner"
“For that bug alone, UXCam paid back our year’s subscription.”
"Such a good tool, indispensable!"
"Most helpful software to refine your app"
UXCam offers a free plan and a free trial. Integrating UXCam into your mobile app takes 5 minutes and 2 lines of code.
Features
Use in-depth behavior analytics: UXCam provides a range of detailed analytics, including heatmaps, screen flow analysis, and funnel analytics, which can help you understand user behavior and identify opportunities for improvement.
Improve app performance: UXCam helps identify issues such as crashes, UI freezes, and handled exceptions, allowing developers to fix problems and improve the overall user experience.
Understand user journeys: UXCam's tracking capabilities allow you to see the complete user journey, helping you understand how users interact with your app and identify areas for improvement.
Increase conversion rates: By identifying and addressing user struggles, UXCam can help increase conversion rates and improve the overall effectiveness of your app.
Customizable dashboards: UXCam's customizable dashboards allow you to track the performance metrics that matter most to your app and easily understand how your app is performing.
Implement in minutes: UXCam recently ranked #1 leader in Usability and Implementation for mobile app tools on the review site G2.
If you have any questions about UXCam, reach out for a 1:1 demo.
Mixpanel
“Product analytics for product people.”
G2 Rating: 4.5/5
Platform: iOS / Android / Web
Price: Free / Paid (starts at $25/month for 1K users)
Mixpanel tracks user interactions and allows you to build custom reports. This mobile app analytics platform lets you evaluate user actions by segmenting them and by creating funnels.
One of the key features of Mixpanel is the ability to segment user actions and create funnels to understand how users are interacting with your app. This can be especially useful during the onboarding process optimization.
In addition to tracking user interactions, Mixpanel also provides information about data points such as location, device, and channels, which can give you insights into your users' demographics and behavior. Overall, Mixpanel is a good tool for understanding user behavior and optimizing your app for the best possible user experience.
Features
A/B testing.
Funnels.
Engagement tracking.
Mobile and web.
Flurry
“Flurry grows with you.”
G2 Rating: 3.9/5
Platform: iOS / Android
Price: Free
Flurry is Yahoo’s answer to the increasing demand in the app analytics market. It allows you to monitor user behavior across all platforms at no cost.
It should be noted that Flurry is free because they may share your data — anonymously — with third parties. While this may be acceptable for some users, others may prefer to use a paid app analytics platform that offers more control over data sharing.
Despite this potential drawback, Flurry is still a valuable tool for gaining insights into user behavior and optimizing your app for the best possible user experience. It provides a range of features that can help you understand how users interact with your app, including tracking user actions, analyzing user demographics, and identifying areas for improvement.
If you're looking for a cost-effective way to track user behavior, Flurry may be a good option to consider.
Features
Free app analytics.
Events.
Funnels.
Segments.
Cohorts.
You may also be interested in: Best tools to run mobile app A/B testing: Enhance experiments with qualitative data
Amplitude
“Analytics for modern product teams.”
G2 Rating: 4.5/5
Platform: iOS / Android
Price: Free / Paid (starts at $2K/month)
Free up to 10 million user actions per month. If your app exceeds that, you must go for an annual contract that starts at $2K/month on the lowest plan.
Amplitude is a robust quantitative analytics tool. Its features and use cases are comparable to those of Mixpanel.
One of the key features of Amplitude is its ability to track user actions and analyze user behavior. It provides a range of tools and metrics that can help you understand how users are interacting with your app, including tracking user events, analyzing user demographics, and identifying areas for improvement. You can also use Amplitude to create custom reports and funnels to understand how users are progressing through your app and identify any areas where they may be struggling or dropping off.
Features
Real-time app analytics.
Retroactive funnels.
User segmentation.
Scalable analytics.
Retention rate detection.
Countly
“360° web and mobile application analytics.”
G2 Rating: 4.1/5
Platform: iOS / Android / Web
Price: Free / Paid
Countly provides an overall analytics picture for web and mobile. It offers a real-time, open-source mobile analytics application that can be hosted on your own servers.
One of the key features of Countly is its ability to track user behavior and provide a range of metrics and tools for understanding user actions. It offers a range of features for tracking user events, analyzing user demographics, and identifying areas for improvement.
Features
Open-source application.
Extensible via plugins.
On-premise or private cloud.
Retention analysis.
Funnel analysis.
Apple App Analytics
“For the ultimate iOS developer.”
G2 Rating: N/A
Platform: iOS / tvOS
Price: Free
Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation.
Although with limited capabilities, it’s a decent mobile app analytics tool. It should be paired with another more advanced one.
Features
Usage data.
Sales data.
App Store data.
Adobe Analytics
“Know why they come to your apps. Know why they stay. And know how to keep them.”
G2 Rating: 4.1/5
Platform: iOS / Android
Price: Paid
Adobe Analytics gives you the tools you need to understand your users.
This app analytics tool is priced for enterprise clients only. Adobe Analytics provides you with real-time analytics and detailed segmentation.
It provides a range of features for tracking and analyzing user behavior, including tools for understanding customer journeys, identifying trends and patterns, and measuring the effectiveness of marketing campaigns. Adobe Analytics also offers a range of integrations with other Adobe products and third-party platforms.
Features
Flow exploration.
Fallout analysis.
Custom histograms.
Cohort analysis.
Contribution analysis.
Glassbox
“Connecting with the mobile generation”
G2 Rating: 4.7/5
Platform: iOS / Android / Web
Price: Paid
Glassbox provides digital experience analytics across mobile and web. They focus on journey mapping, but have many more features, listed below.
However, it is not as comprehensive or feature-rich as some of the other options on the market. It may lack some of the advanced tracking and analysis tools offered by other platforms, and may not be as scalable or flexible in terms of integrations and customization. While Glassbox Digital may be suitable for some apps, those looking for a more robust and comprehensive solution may want to consider other options.
Features
Session replay.
Crash analytics.
Network and device performance.
Interaction mapping.
Engagement analytics.
Upland Localytics
“Your results matter.”
G2 Rating: 3.9/5
Platforms: iOS / Android
Price: Free / Paid
Upland Localytics is a marketing solution for mobile apps. It offers a robust push notification capability. It’s a great tool for tracking retention metrics & attribution models across your apps.
Features
Sessions and events.
Retention.
Attribution.
Uninstall tracking.
LTV.
Mobile CRM.
Cloud support.
Contentsquare
"More human analytics"
G2 Rating: 4.6/5
Platforms: iOS / Android / web
Price: Paid
Contentsquare is predominantly focuses on web analytics, but it also has a solution for mobile apps. Users can customize content and journey's as well as get a better understanding of why users uninstall.
Features
Visual journey analysis.
Zone-based heatmaps.
Session replay.
Struggle analysis.
Conclusion
It’s important to remember that, while each system is different, it’s crucial to view the entirety of the customer journey while using your product.
Analytics tools are a big part of the mobile SDK ecosystem:
You may also be interested: The complete SDK guide e-book
This graphic shows the big picture of the SDK ecosystem. Another tip for ensuring nothing is missed: Integrate both qualitative and quantitative mobile analytics into your analytics stack.
This concludes the list. We’ll update this article regularly to catch up with the fast-moving analytics world.
P.S. The fastest-growing apps in the app store use UXCam. Read here why UXCam's mobile app heatmaps separate it from other heatmap tools.
If you're familiar with Hotjar and use it on your website, you will also want to find out why UXCam is the alternative for mobile apps.
FAQ
What are the best mobile app analytics tools?
Here's our list of the best analytics tools for mobile apps that we recommend; UXCam, Firebase, Mixpanel, Flurry, Amplitude, Countly, Apple app analytics, Adobe analytics, Glassbox, Upland Localytics and Contentsquare.
What is Mobile App Analytics?
Mobile app analytics is the process of capturing, measuring, and analyzing user behavior data gathered from mobile platforms such as mobile phones, iPads, and mobile sites. The data is generated whenever users engage and interact with the mobile applications. The information collected can then be analyzed to measure how effective mobile platforms are in getting customers to complete an action.
What are Mobile App Analytics tools?
A mobile app analytics tool is a software that helps you to monitor your app’s performance. Usually, these tools require the installation of an SDK (Software Development Kit) on your app.
How do you use Mobile App Analytics tools?
You need to install the SDK of your analytics vendor on your app. This requires adding a short piece of code. Make sure that you install both quantitative and qualitative mobile analytics software.
Why are Mobile App Analytics important?
Without app analytics, you won’t know which features of your app are performing well and which are not. You’ll miss hidden opportunities and bottlenecks.
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AUTHOR
Jonas Kurzweg
UX, marketing & product nerd. Coffee enthusiast. Working at UXCam.