Top 10 Mobile Analytics Tools 2020 (Updated)

“Without data, you're just another person with an opinion.” - W. Edwards Deming

top mobile analytics tools 2020

When it comes to choosing the best mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day!

According to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They also had dramatically higher total shareholder returns.

It’s time to compare the best mobile analytics tools on the market today. We did extensive research to find the 10 best tools for you to consider.

1. Firebase

“Build, improve, Grow | mobile development platform”

Firebase Mobile App Analytics Screenshot

Platform: iOS/ Android

Price: Free / Paid (Paid starts at $25/mo)

Firebase doesn’t just focus on analyzing your app, it also provides the infrastructure to build it.

A strong advantage of this solution is that multiple features like analytics, crash reporting, hosting and A/B tests all come in one product.

The pricing is fair for apps with low traffic, but it can get expensive for established apps. Firebase is a stable in the SDK stack of most apps.

Features:

  • Develop and test your app
  • Real-time Database
  • Crash reporting
  • Cloud Functions
  • Test Lab (for Android)
  • Application Performance Monitoring
  • Cloud Messaging
  • Predictions
  • Adwords
  • Admob
guide to mobile analytics

2. UXCam App Analytics

Deliver the perfect app experience

best mobile app analytics tool solution

Source: www.uxcam.com

Platform: iOS/ Android

Price: Free/ Paid  (Paid starts at $199/mo)

UXCam helps to improve app KPIs by understanding user behavior.

Most companies track vanity metrics such as page visits and do not capture micro-interaction data sets. In doing so, they completely miss what matters: the user.

“32 percent [of IT professionals] learn about application performance issues from end users” – ManageEngine

This is why UXCam developed a solution that helps app professionals deliver the perfect app – by understanding users.

The features to do so include: Session Replay, Heatmap Analysis, User Journey Analysis & Funnel Analysis.

Customers have reported higher conversion and retention rates since they started using UXCam. You can start using it for free.

type of mobile analytics

3. Mixpanel

“Product Analytics for Product People”

mixpanel mobile analytics

Source: www.mixpanel.com

Platform: iOS/ Android/ Web

Price: Free/Paid (Paid starts at $999/Year)

Mixpanel tracks user interactions and allows you to build custom
reports.

Evaluate user actions by segmenting them and by creating
funnels.

Additionally, Mixpanel is able to show you information about
data points such as location, device, channels and more. Mixpanel
can also be used for targeted communication via push notifications

Features:

  • Autotrack
  • A/B Testing
  • Real Time Data
  • Funnels
  • Engagement Tracking
  • Mobile and Web
what is mobile analytics mixpanel

4. Flurry

“Flurry Grows With You”

flurry mobile app analytics screenshot

Source: www.flurry.com

Platform: iOS/Android/Web

Price: Free

Yahoo’s answer to the free mobile app analytics tool is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.

Features:

  • Supports multiple Apps at the same time
  • Events
  • Funnels
  • Segments
  • Cohorts
  • Demographic Info
  • User Acquisition Analytics
flurry mobile app analytics comparison

5. Amplitude

“Analytics for Modern Product Teams”

best app analytics

Source: www.amplitude.com

Platform: iOS/ Andriod

Price: Free/Paid  (Free up to 10 million user actions per month, you must contact them for further pricing)

Features:

  • Real-time analytics
  • Retroactive funnels
  • User segmentation
  • Scalable Analytics
  • Retention Rate Detection
top mobile app analytics amplitude

6. Countly

“360° web and mobile analytics”

countly app analytics

Source: https://count.ly/

Platform: iOS/ Android/ Web

Price: Free/ Paid (Paid starts at $350/mo)

Countly provides an overall mobile analytic picture for the web and mobile. It offers a real-time, open source analytics application that can be hosted on your own servers.

Features:

  • Open source application
  • Extensible via plugins
  • On-prem or private cloud
  • Custom Events
  • Retention
  • Funnels
  • Revenue Analytics
comparison app analytics

7. Apple iOS Analytics

“For the Ultimate iOS Developer”

iOS app analytics

Source: https://developer.apple.com/app-store/app-analytics/

Platform: iOS/ tvOS

Price: Free

Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation. With limited capabilities, it’s a good tool but should be paired with another analytics tool.

Features:

  • Usage Data
  • Sales Data
  • App Store Data
best iOS analytics

8. Adobe Analytics

“Know why they come to your apps. Know why they stay. And know how to keep them.”

Adobe mobile analytics

Source: http://www.adobe.com/marketing-cloud/web-analytics.html

Platform: iOS/ Android

Price: Paid

Adobe Analytics is an industry-leading product that gives you the tools you need to understand your users.

Priced for enterprise clients only, Adobe Analytics provides you with real-time analytics and detailed segmentation.

Features:

  • Flow Exploration
  • Fallout Analysis
  • Custom Histograms
  • Cohort Analysis
  • Contribution Analysis
mobile analytics adobe

9. Facebook Analytics

“Product analytics for driving growth”

Facebook mobile analytics

Source: http://analytics.facebook.com

Platform: iOS/ Android/ Web

Price: Free

Facebook Analytics allows you to see how users are engaging with your product across all devices and platforms. You can view user behavior and compare that data with that of Facebook’s customer data.

Features:

  • Retention
  • Funnels
  • Demographics
  • Segments
Facebook analytics

10. Localytics

“Your Results Matter”

Localytics push analytics

Source: https://www.localytics.com/features?page=discover

Platforms:  iOS/ Android/ Web

Price: Free/ Paid

Localytics is a marketing solution for mobile apps. It offers a robust push notification capability.

Apart from that, Localytics is a great tool to track retention metrics & attribution models across your apps.

Features:

  • Sessions and Events
  • Retention
  • Attribution
  • Uninstall Tracking
  • LTV
  • Mobile CRM
  • Cloud Support

localytics analysis

It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers’ journey while using your product. This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate both qualitative and quantitative mobile analytics into your system of analysis.

Do you feel like we’ve missed an amazing mobile analytics tool? Comment below if you want other tools added to the list and tell us what you love about it!

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