Android Analytics: Top 8 Tools 2019

“Without data, you're just another person with an opinion.” - W. Edwards Deming

Android Analytics: Top 8 Tools 2019 1

The Android app market is highly competitive.

To position oneself well and gain a competitive edge, android analytics solutions are essential. They provide insights into the users’ behavior, uncover weaknesses and allow you to deliver the best user experience.

Statistic Android App Number
The general trend: Competition has increased in the last few years
(Source: Statista)

In one of our previous articles, we’ve already looked at the basics of mobile app analytics. You can read about it here.

Comparing different tools and choosing the best for your Android app is a time intensive task. There are a lot of mobile app analytics tools which provide different functions and have different pros and cons. We did the research for you.

To help you with your decision we’ve done extensive research and found the 8 best android analytics tools for mobile apps.


#1 Firebase

Top Mobile App Analytics Tools for Android 2019 Firebase

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid (starts at $25/month)

Focus:

Backed by Google itself, Firebase doesn’t just focus on analyzing your app, it also provides the infrastructure to build it.

Firebase Analytics Features

Pros

  • Advanced crash-reporting tool with Crashlytics
  • Provides an easy setup for Backend as a Service (BaaS) without having to maintain your own servers or speed effort scaling the app with a service cluster
  • Optimized for real-time apps

Cons

  • Expensive: The free plan is small compared to competing products
  • Marketing tools are not very robust (though if you have a simple requirement, having one interface can be a plus)


#2 UXCam

Best Android analytics tool

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid

Focus:

UXCam (that’s us) aims to optimize the user experience (UX) of your app. UXCam does so by generating actionable and easy-to-use insights through visualization and machine learning.

UXCam Analytics Features

Pros

  • Unresponsive gesture detector
  • Rage click detector
  • Qualitative analysis
  • Session Replay: See session replays of users using the app
  • Heatmap: Provides heatmaps for each screen
  • User journey analysis
  • Doesn’t required event instrumentation

Cons

  • Doesn’t integrate with Slack (only able to share data manually)


#3 Amplitude

Top Mobile App Analytics Tools for Android 2018 Amplitude

Platform:

iOS / Android Analytics

Pricing:

Free (up to 10 million user actions per month) / Paid

Focus:

Amplitude’s biggest strength is generating automated reports.

Amplitude Features

Pros

  • Intuitive web interface
  • Generous free plan: Free for up to 10 million user actions per month
  • Custom dashboard: Allows you to create a custom dashboard based on each department’s needs
  • Integration of Amazon Redshift

Cons

  • Doesn’t include notification features on product usage (can be achieved with third party tools)


#4 Mixpanel

Top Mobile App Analytics Tools for Android 2018 mixpanel

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid (starts at $999/year)

Focus:

One of the biggest strengths of Mixpanel is the ability to create and monitor funnels.

Mixpanel Features

Pros

  • Intuitive web interface for analysis
  • Live view: allows users to view the live activity of the users on your site
  • Behaviour messaging: allows you to send notifications on product usage
  • Automatic iOS event integration: allows you to set events through an online visual interface
  • Funnel feature

Cons

  • BaaS uses no-sql and although it has an advantage in scaling, it can be a disadvantage if you are managing large amounts of highly structured data
  • The analytics features are premature compared to Firebase and Amplitude


#5 Flurry

Top Mobile App Analytics Tools for Android 2018 Flurry

Platforms:

iOS / Android / web

Pricing:

Free

Focus:

Flurry has a big advantage if you are on a budget: It is free. It also supports multiple apps at the same time.

Flurry Features

Pros

  • Free
  • Extensive and detailed
  • Allows you to monetize your app or promote your app through ads
  • Allows you to compare your app’s metrics with benchmarks for that category

Cons

  • Depth of analysis is not as robust as other quantitative tools
  • It’s hard to identify errors


#6 Countly

Top Mobile App Analytics Tools for Android 2018 Countly

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Countly focuses on seeing customer journeys.

Countly Features

Pros

  • Open source, allows to host on-premise
  • Broad platform coverage (SDK for 15+ platforms)
  • Easy to use
  • Track (sets of) events and use segmentation

Cons

  • The free community additions are limited in features
  • Works with a limited set of strict server requirements


#7 Adobe Analytics

Top Mobile App Analytics Tools for Android 2018 Adobe Analytics

Platforms:

iOS / Android Analytics

Pricing:

Paid

Focus:

Adobe Analytics is an enterprise solution that has its focus on customer and marketing analysis.

Adobe Features

Pros

  • Custom implementation
  • Easy to build custom reports

Cons

  • Complex implementation requires third-party vendors
  • High entry price point


#8 Localytics

Top Mobile App Analytics Tools for Android 2018 Localytics

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Localytics is catering to marketers, specifically on finding the messaging for your app.

Localytics Features

Pros

  • Incorporates analytics tools and marketing tools together
  • Allows you to send push notifications to segments and individual users
  • Compare apps (with paid version)

Cons

  • Limited amount of correlations restricts the analysis that can be done
  • Lack of an external API

This concludes the list – did we miss something? Feel free to comment below.

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