PUBLISHED
24 October, 2023
Content Manager
The Android app market is highly competitive. To position oneself well and gain a competitive edge, android app analytics solutions are essential.
They provide insights into the users’ behavior, uncover weaknesses, and allow you to deliver the best user experience.
The general trend: Competition has increased in the last few years (Source: Statista)
In one of our previous articles, we’ve already looked at the basics of mobile app analytics.
Comparing different mobile app analytics tools and choosing the best for your Android app is a time-intensive task.
There are a lot of android app analytics tools that provide different functions and have different pros and cons. We did the research for you.
To help you with your decision, we’ve done extensive research and found the 8 Best Android Analytics Tools for mobile apps.
iOS / Android Analytics
Free / Paid (starts at $25/month)
Google Firebase not only provides you with analytics capability but also provides infrastructure. It’s an all-in-one tool that also allows you to send push notifications and provides you with the mobile app version of Google Analytics.
Advanced crash-reporting tool with Crashlytics
Provides an easy setup for Backend as a Service (BaaS) without having to maintain your own servers or speed effort scaling the app with a service cluster
Optimized for real-time apps
The free plan is small compared to competing products
Marketing tools are not very robust (though if you have a simple requirement, having one interface can be a plus)
iOS / Android Analytics
Free / Paid
UXCam is a solution that helps you to understand the behavior of mobile app users.
It helps to improve retention, improve app KPIs, and make product decisions with confidence.
The difference to other analytics tools is the focus on behavior (qualitative) analysis, rather than number (quantitative) analysis.
The feature set includes Session Replay, Heatmaps, User Analytics, Funnel Analytics, KPI Analytics, and more.
The #1 reason to use UXCam is simple: You don’t want to be blind.
“32 percent [of IT professionals] learn about application performance issues from end users” – ManageEngine
UXCam enables you to understand what users actually do inside your app.
In addition, UXCam is a reliable market leader in behavioral app analytics. The world’s best app makers, for example, OLX, TaskRabbit or NBC use UXCam.
Unresponsive gesture detector
Rage click detector
Qualitative android app analysis
Session Replay: See session replays of users using the app
Heatmap: Provides heatmaps for each screen
User journey analysis
Doesn’t require event instrumentation
Doesn’t integrate with Slack (only able to share data manually)
UXCam offers a trial with 100,000 free sessions and unlimited features. Claim yours now.
iOS / Android Analytics
Free (up to 10 million user actions per month) / Paid
Amplitude’s biggest strength is generating automated reports.
Intuitive web interface
Generous free plan: Free for up to 10 million user actions per month
Custom dashboard: Allows you to create a custom dashboard based on each department’s needs
Integration of Amazon Redshift
Doesn’t include notification features on product usage (which can be achieved with third-party tools)
Platforms:
iOS / Android / Web Analytics
Pricing:
Free / Paid (starts at $999/year)
One of the biggest strengths of Mixpanel is the ability to create and monitor funnels.
Intuitive web interface for analysis
Live view: allows users to view the live activity of the users on your site
Behaviour messaging: allows you to send notifications on product usage
Automatic iOS event integration: allows you to set events through an online visual interface
Funnel feature
BaaS uses no-sql and although it has an advantage in scaling, it can be a disadvantage if you are managing large amounts of highly structured data
The analytics features are premature compared to Firebase and Amplitude
iOS / Android / web
Free
Flurry has a big advantage if you are on a budget: It is free. It also supports multiple apps at the same time.
Free
Extensive and detailed
Allows you to monetize your app or promote your app through ads
Allows you to compare your app’s metrics with benchmarks for that category
Depth of analysis is not as robust as other quantitative tools
It’s hard to identify errors
iOS / Android / Web Analytics
Free / Paid
Countly focuses on understanding customer journeys.
Open source, allows to host on-premise
Broad platform coverage (SDK for 15+ platforms)
Easy to use
Track (sets of) events and use segmentation
The free community additions are limited in features
Works with a limited set of strict server requirements
iOS / Android Analytics
Paid
Adobe Analytics is an enterprise solution that has a focus on customer and marketing analysis.
Custom implementation
Easy to build custom reports
Complex implementation requires third-party vendors
High entry price point
iOS / Android / Web Analytics
Free / Paid
Localytics is an app analytics solution that focuses on marketers.
Incorporates analytics tools and marketing tools together
Allows you to send push notifications to segments and individual users
Compare apps (with paid version)
Limited amount of correlations restricts the analysis that can be done
Lack of an external API
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This concludes the list.
Start using UXCam for free in your android app right now.
FAQ
Google Analytics for Android is included in Google’s SDK “Google Firebase”
Choose your preferred analytics vendor(s). Then integrate the SDK of the vendor in your app.
It should be noted that most analytics vendors offer support for both Android and iOS.
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AUTHOR
Content Manager
Passionate hobby dancer. Working at UXCam.
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