23 January, 2019
52% of users say that a bad mobile experience made them less likely to engage with a company.
Measure it. Improve it.
But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right?
If you have no idea about qualitative and quantitative analysis, we got you covered! Just take a look at the infographic below ! If you have but want to learn more? Anyways, take a look at the infographic below!
P.S. To get detailed explanations of the methods of UX Analytics, you can take a look here.
While analyzing your app you’ll meet two different types of analysis: Qualitative and Quantitative Analysis.
Qualitative Analysis focuses on subjective information like user behavior, emotions and experiences. It focuses on the WHY. Quantitative Analysis describes objective information that can be expressed with numbers, graphs, charts etc. It focuses on the WHAT.
Methods to measure Qualitative Data: Usability testing, Heatmaps, Focus groups, Diary Studies, session Recording and User Feedback.
Methods to measure Quantitative Data: Web Analytics, Form Analytics, A/B Testing Click Testing.
Which method you choose depends on your needs and your budget.
Qualitative Tools: UXCam (mobile only), Hotjar (desktop only), Sessioncam (desktop only).
Quantitative Tools: Mixpanel, Google Analytics, Amplitude.
You can find a complete and up to date list of the best mobile analytics tools 2022 in this article.
The perfect mix of qualitatve user based analysis and quantitative number driven analysis depends on your app. The analyze your app successfully you shouldn’t limit your research to one analysis technique. A combination of both allows you to get the best insights for your app and make confident decisions.
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