Qualitative vs. Quantitative Analysis (Exclusive Infographic)
52% of users say that a bad mobile experience made them less likely to engage with a company.
User Experience is important
Measure it. Improve it.
But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right?
If you have no idea about qualitative and quantitative analysis, we got you covered! Just take a look at the infographic below ! If you have but want to learn more? Anyways, take a look at the infographic below!
P.S. To get detailed explanations of the methods of UX Analytics, you can take a look here.
Qualitative vs. Quantitative Analysis
While analyzing your app you’ll meet two different types of analysis: Qualitative and Quantitative Analysis.
Qualitative Analysis focuses on subjective information like user behavior, emotions and experiences. It focuses on the WHY. Quantitative Analysis describes objective information that can be expressed with numbers, graphs, charts etc. It focuses on the WHAT.
Methods to measure Qualitative and Quantitative Data
Methods to measure Qualitative Data: Usability testing, Heatmaps, Focus groups, Diary Studies, session Recording and User Feedback.
Methods to measure Quantitative Data: Web Analytics, Form Analytics, A/B Testing Click Testing.
Which method you choose depends on your needs and your budget.
Tools for Qualitative and Quantitative Analysis
Qualitative Tools: UXCam (mobile apps and web), Hotjar (desktop only), Sessioncam (desktop only).
Quantitative Tools: Mixpanel, Google Analytics, Amplitude.
You can find a complete and up to date list of the best mobile analytics tools 2022 in this article.
What is the best for you?
The perfect mix of qualitatve user based analysis and quantitative number driven analysis depends on your app. The analyze your app successfully you shouldn’t limit your research to one analysis technique. A combination of both allows you to get the best insights for your app and make confident decisions.
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AUTHOR
Annemarie Bufe
Product Analytics Expert
Passionate hobby dancer. Working at UXCam.
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