Results for category "UI/UX Design"

5 Articles

App Personalization And How To Do It Right


If you are not thinking about app personalization right now:

You soon will. Personalization is the future.

Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you standout from the competition and build loyal customers.

So let’s not fall behind:
In the following you will get to know what personalization is, how to use it and why.

What is app personalization?
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5 UX Mistakes App Developers Unknowingly Commit

Are you happy with the UX of your app? Well, we all know that we as app developers never are 100% satisfied with our work – and that’s a good thing!
Only developers that strive for perfection will come close to it.

This article may open your mind about some mistakes that you would never have recognized otherwise. Let’s not waste your time and get right started!

1. Quantity over Quality

It’s a glorious time we live in – if you are a data enthusiast.
There are dozens of great quantity analysis tools out there (e.g. mixpanel, flurry, google analytics), providing you with deep insights into the numbers behind your app.

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Emotion Design – Building product with emotions and delivering experiences

Emotion-Design

People put Harley Davidson logo on their body to say something about who they are. Corporate logo. Ain’t no Procter and Gamble tattoo on anybody’s arm[..]

People put that tattoo not to say they own a motorcycle, they put the tattoo there to tell you something about themselves.

What you have the ability to do is as designers is to create those symbols and allow people to use those things to say something about who they are.

– Simon Sinek, If you don’t understand people, you don’t understand business1
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Make it about delivering experiences over building product

delivering-experience

  • ‘Zappos’ broke it’s own personal record for longest customer service phone call with a conversation that lasted 10 hours, and that wasn’t even about helping with a support problem. Apple, a computer manufacturer who is not a retailer has hundreds of stores, where people can learn about apple products, engage with them and get help if needed.
  • Walt Disney, a mass media company, runs profitable theme park businesses, DisneyLand and DisneyWorld.
  • Uber’ and ‘Lyft’ are sweeping away the taxi service industry from foot.

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Redoing UX on your site? Here are few things to consider

redoing-website-ux

 

For many companies UX of V-1 of their product is rarely done by a dedicated person. This was the case for us at UXCam. However, since we are building a company that’s help customers improve user experience, we have signed ourselves for further scrutiny on UX. Hence after raising funding from 500 startups and other investors (check out  how we spent money from 500 startups), we hired our first UX designer and invested time and money on revamping our UX.

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