Understand why
users drop off
Understand which path your users take to navigate through the app. Create funnels without the need to define events. See which steps of your funnels have a high drop-off.
Watch session replays of users that failed to complete the funnel and compare their experience to users who completed the tasks as intended. Find bottlenecks for onboarding, activation or conversion.
Did you ever wonder whether your new app version is doing better or worse than your previous app versions? Group your funnels by app version or device size and see the difference in performance. Watch the respective videos and analyze heatmaps to understand what is behind those differences.
Optimize your app according to how users flow through screens. Use funnels as an easy-to-understand visualization in presentations to stakeholders.
