1 Talk to the right person You want to deliver your message to the right person. Your time is scarce and so is time for most of the top-management functions. Make sure you know who to address. And when you’ve found the right person, that’s when the next tip comes in. 2 Get in your boss’s head As a Product Manager, you’re wondering all the time...

June 13, 2019 by Danique Bos

“…maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” – McKinsey What is a customer journey map? A customer journey map is a visual representation which helps...

May 13, 2019 by Annemarie Bufe

What is mobile marketing? Before we can talk about different mobile marketing strategies, we need to answer the question of what mobile marketing is. It is as simple as the word let you guess: Mobile marketing is every kind of marketing that appears on mobile devices. Mobile marketing is a marketing strategy which reaches the target audience...

February 17, 2019 by Annemarie Bufe

What is a Viral App? Virality is about interaction. It isn’t a marketing strategy as it’s not something that can be predicted. However, you can take steps to prep your app in ways that increase its likelihood to go viral. An internet definition applied to the term is: “The tendency of an image, video, or piece of information to be circulated...

August 28, 2018 by Jonas Kurzweg