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A blog about app User Experience

Product Management

How to Manage Stakeholders as a Product Manager

1 Talk to the right person You want to deliver your message to the right person. Your time is scarce and so is time for most of the top-management functions. Make sure you know who to address. And when you’ve found the right person, that’s when the next tip comes in. 2 Get in your boss’s head As a Product Manager, you’re wondering all the time...

June 13, 2019 by Danique Bos

Insights

The Perfect Customer Journey Map

“…maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” – McKinsey What is a customer journey map? A customer journey map is a visual representation which helps...

May 13, 2019 by Annemarie Bufe