How to Manage Stakeholders as a Product Manager
June 14, 2019 by Danique BosAs a Product Manager, you keep going back and forth between your customers, different teams in your organisation, and top management. When you figure out what problems your customers may be facing, you have to get all expertise from your customer support, engineering and sales teams, to come up with a solution for your customer’s problem. And if bundling all…
The Perfect Customer Journey Map
May 14, 2019 by Annemarie Bufe“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…
Mobile Marketing: The Ultimate Guide to Become an Expert
February 18, 2019 by Annemarie BufeBefore doing research for this article I wanted to tell you that mobile marketing is the future. But actually, the world becomes more mobile-centric every day–it’s the present. If you haven’t thought about it yet, you’re already behind. But don’t worry! It’s not too late to start now! If you work on a mobile app, mobile marketing can drive your…
How to Create a Viral App in 3 Steps
August 29, 2018 by Jonas KurzwegTo an app developer, a product that’s gone viral is one of the most lofty achievements that can be experienced. A viral app is one that users are eager to share across the internet through mediums such as social media, word-of-mouth, and email. It harnesses the power of the snowball effect, exponentially growing in size as people add to its…