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User experience (UX) | Definition

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What is user experience (UX)?

UX design is the process of creating a product that is delightful to interact with and which provides a meaningful and relevant experience.

UX design goes beyond just designing the user interface. It includes aspects like interaction and sound design, content, and customer journey.

UX designers don’t just create usable apps, they design apps that satisfy their users and fulfill their wishes and needs.

The designer focuses on the quality of the user experience.

There is no concrete definition of the optimal user experience. Instead, a good user experience is one that meets the particular user’s needs and expectations in the specific context where the user uses the app.

Why is UX design important?

The quality of UX design stands in direct relation to business results. According to a Forrester study, every $1 invested in UX results in a return of $100.

This makes sense — the better the experience of a user, the more likely they are to keep using and spending money on a product.

UX design has, among other things, implications for:

  • Conversion rates

  • User retention

  • Customer loyalty

  • Virality of the product

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