Blue UXCam logo

Call to Action - CTA | Definition

Related Terms

What is a Call to Action (CTA)?

The term CTA stands for "Call to Action" and is often used in UX and marketing.

A CTA should stimulate the user to perform a desired action.

In a mobile app, you can find CTAs e.g. in mobile ads, in e-commerce apps, on login screens.

CTAs often have a design that stands (e.g. contrasting colors and bold letters). A good CTA should never go unnoticed and should be clearly recognizable for the user. Besides the design, it should be clear and easy to understand.

Why is a Call To Action (CTA) Important?

CTAs are used to address users directly and give them the decisive impulse to buy a product, sign in or take another intended action.

They help you to move users down the conversion funnel. Without a CTA, users might not know which step to take next or where to finish a task.

Typical CTA Examples

  • Sign-Up

  • Register

  • Buy

  • Order

  • Share

  • Follow

The World’s Best App Makers use Essential Mobile SDKs

Get access to expert knowledge. Download our 2021 SDK Guide.

Sign up for our newsletter

By providing your email address, you give UXCam consent to receive announcements, updates, and product offers by email. You may unsubscribe at any time. More information can be found in the Privacy Policy.
Thanks for submitting the form.
UXCam logo


© 2021 UXCam. All rights reserved.
Privacy Policy
Terms Of Service