User onboarding helps new users to acquire the necessary knowledge and skills to become effective users of a product.
During the onboarding process, your users learn how to use your product. Generally, onboarding is one of the first points of contact with your new users.
It can be designed as a tour or a flow of slides with which the user gets introduced to the product and learns to use it.
Things that you can explain in your onboarding:
(Uncommon) gestures of an app
A redesigned app with new functionalities and gestures (to inform your current users about changes)
The main features of your app (if you provide a large number of features)
There are three different types of onboarding that you can choose, depending on your business goals and your type of app. You can implement them separately or combine the types.
For app onboarding examples, click here.
User onboarding is the first point of contact with your future active users.
It creates the first impression and lays the foundation for the ongoing relationship between your product and the user. It offers the opportunity to convince customers of you and your product, turn them into enthusiastic and loyal fans, reduce churn rates, and dramatically improve customer lifetime value.
On the other hand, not having an onboarding or providing a bad one can have negative effects.
Statistics also show the importance of good user onboarding:
Understand your customer: You should know your customers exactly. What are their obstacles? What do they expect from your app? Create a customized onboarding experience.
Set clear expectations: Show your customer exactly what they can achieve with your app. But make sure that you are clear. Onboarding that promises great things requires an app that can keep its promises.
Stay in contact: Some customers may want to watch the onboarding again later (because they missed something or because they did not want to see the onboarding on their first visit). Give them this opportunity. Be available for further questions by email or other means.