Onboarding Examples: 8 Great User Onboarding Experiences in 2023

LinkedIn Onboarding Example

The LinkedIn app follows a progressive multistep onboarding.

Take notice:

You can skip all the steps in the LinkedIn onboarding. This helps to convert indecisive users later on, once they’re ready for the commitment.

LinkedIn gives new users the option to skip all the onboarding steps.

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MyFitnessPal Onboarding Example

The MyFitnessPal onboarding is extremely long. That can be a bad thing — but it’s not in this case.

The long onboarding gives new users the feeling that the app and their weight loss/gain plan is customized for them.

Flipboard Onboarding Example

Flipboard’s onboarding follows the breadcrumb technique.

The breadcrumb technique saves intimidating asks like “What’s your email address?” for last. Instead, it starts with easy-to-answer questions first, to get the user into the habit of saying yes.

Get your new users into the habit of saying yes!

Instagram Onboarding Example

Facebook, which owns Instagram, knows how to use psychology to engage users — and the onboarding of Instagram is no different.

Instagram’s onboarding creates fear of missing out (FOMO).

If you have a Facebook account, Instagram will tell you about friends that already use Instagram. The friend names are not randomly chosen, these are friends that Facebook already sees high engagement with.

If all of your closest friends already use Instagram, you don’t want to miss out, right?

Create FOMO to keep your users invested during onboarding.

Here are the last steps of Instagram’s onboarding:

Onboarding Personas

There are a lot of different people who could use your mobile app. You can separate them in several ways.

One way to do it is to look at how savvy they are with technical devices.

The App Beginner

You can find two types of users in this category:

1. The users who are not comfortable with technical things in general.

2. The users who are not comfortable with your specific (complicated to use) app.

The onboarding process should give them an overview of the functionalities and help them understand the basic usage of your app.

Keep it simple and don’t overwhelm them.

A walkthrough could help to find and understand the features needed to use the app.

Evernote Onboarding Example

Evernote provides a great example of simple progressive user onboarding. It guides the users through every offered function.

Strategy to use for these users: progressive onboarding.

How to design it: Using fancy control elements is not the best idea. Explain how your app works step by step.

Just focus on what’s important and helpful. With a progressive onboarding, you simplify complex workflows.

Moreover, you point out hidden functions and gestures in your app.The users learn how to use the app correctly.

The Advanced Users

In this category, you find users who understand most of the common UI and app interactions and elements.

Take a look at the complexity of your app.

If your app is easy to understand and use you don’t need to explain every simple step.

Strategy to use for these users: progressive-, benefit- and function-oriented onboarding.

How to design it: You can be creative. It’s possible to play around with uncommon gestures, animations, and elements to stand out from the crowd.

The Business Users

You can expect that this group of users knows how to work with technical devices like smartphones.

It’s probable that they understand the common app UI, app interactions, and elements, too.

For this target group, it’s helpful to focus on the value you can offer.

Trip.com Onboarding Example

Another great benefit-oriented onboarding example is given by Trip.com. It clearly communicates the benefits of its app in the headlines.

Timely Onboarding Example

Timely gives a function-oriented onboarding process example.

The focus is on what the user can do with the app, instead of on the benefits.

Sleepzy Onboarding Example

Of course, a combination of both types is possible. Sleepzy uses function-oriented onboarding.

The app shows the users which function it offers.

On closer inspection, it can be seen that there is benefit-oriented onboarding too.

The app describes the function of “sleep sound analysis”.

Strategy to use for these users: function- or benefit-oriented onboarding.

How to design it: Play around with swiping, moving elements or even with some fancy features during your onboarding process.

Just don’t overdo it, stay focused!

Educational words give users a more detailed explanation of the benefits they can expect.

Why Care About Target Groups During Onboarding?

Designing your onboarding process is essential for the success of your mobile app.

It’s is the first thing the users get in touch with.

The most important seconds are the first ones, in which you present yourself to your users.

If you deter them or don’t fulfill their expectations, you’ve lost them as users.

That concludes the article. Which target group does your app have?

And how do you take this knowledge into consideration for your onboarding?

To find out exactly how your users behave during your onboarding, start a free trial with UXCam!

Related Articles:

• 10 apps with the best user onboarding flow

• How does LinkedIn onboard its new users?

• How Evernote designs its Onboarding Process

• How to Monitor Your Mobile App Onboarding

• How to make your mobile app onboarding even better

• How not to lose users during app onboarding (Part 1)

• 4 Actionable Tips on App Onboarding by David Jones