10 apps with best user onboarding flow
We have previously written about user onboarding, and how to get started with it. As a follow-up, in this post we will look at 10 apps that get it right.
LinkedIn, a professional social network has a 400+ million user base spanning across 200 countries. The LinkedIn app has a consistent user onboarding flow across different devices. So whatever mobile devices your use, you get the same feeling.
As you download the LinkedIn app you see a simple message, “Make the most of your professional life”, giving you the hint of what the app is about. You can swipe through the screens to learn about the benefit of using LinkedIn.
The LinkedIn app has a progressive onboarding flow, where the app guides you into setting up your profile. As you login, you are welcomed with a personalized message.The initial user onboarding is divided into 4 stages: completing your personal information, email confirmation, the app asks you to follow LinkedIn groups and thought leaders and lastly it suggests you people you might want to add to your professional network.
After you finish the profileyou get into the main app page. The main app page is divided into two sections, a menu section with customizable tabs and then a page feed, with a message “Nice! you are all set”, brining in a human touch to the app.
Instagram, the most used photo sharing app provides an easy to navigate onboarding experience. It allows you to signup either using your email id or you can connect using facebook. In just three steps of signup process you are into the main app page.
In consistency with their message “Signup to see photo’s and videos of your friends”, it lets you import contacts from your facebook or your phone whom you can follow. You can also follow celebrities and other public figures.
With their in-app guide, it shows lets users know that by tapping on the camera icon you can share your first photo or video. After that the process of sharing is self explanatory. Instagram is a great app with perfect example of function oriented user onboarding.
Soundcloud is a popular music social network app. It allows you to signup using your email id, facebook login or google id. After its one step signup process you are asked to “continue” according to the terms and conditions of the app. Next, it asks you to allow the app to send you newsletters to your email. Then you’re done and on to the main page.
In the main app page, you can follow people based on given hash tags. Given its minimalist user interface design, user with any background can explore through the app to search music, follow users or stream their own audio or podcast.
Similar to flipping through the pages of magazines, Flipboard has one of the best onboarding experience that starts before you even sign up to the app. This news and blog curation app welcomes you with a flip marked on the first page giving you a visual into how to use the app from the very beginning. As you flip the first page you can see a great UI page where you can select the topic of your interest.
Next you are asked to sign up, by this time he user is somewhat acquainted with the app usage. Giving you the choice to signup with Google, Facebook, Twitter or email, you soon enter the main page of the app and start to flip through.
MyFitnessPal is a calorie counter and diet plan app to help you gain weight, loose weight or maintain your weight. This app has a nice onboarding experience, for an app with many features.
After letting you signup with facebook or your email, the app guides you through your goal for using the app. Let us say your goal is to gain weight. The app will lead you through a goal set up and asks you about your height, weight and your goal of how much weight you want to gain. The only hiccup in user onboarding is when the app asks you to fill in your username and password, even though you signed up using facebook.
After you have set up your goal, MyFitnessPal has a step by step guide to get you acquainted with the functionality of the app. You can then start filling in your daily diet, how much water was consumed and track your fitness.
Typically your app should be simple to used even without much instruction, but what about when you have more complicated features that aren’t so easily picked up? Holding your user’s hands to show them around is a good approach. MyfitnessPal is one good example of using progressive onboarding combined with function oriented onboarding.
Foursquare, a search and discovery app to find places, restaurants, clubs etc. has one of the best user onboarding. As you use the app for the first time, the app welcomes you with a nice message and then you are ready to use the app. Yo do not need to sign up to the app to start using its service. The app shows messages in between to guide you while using the app and even asks you to signup using your social media accounts or your email.
Strava, a social network site for athletes and cyclist, helps track your runs and rides through GPS. An app with millions of users, Strava is quick to onboard users.
It allows users to either sign up through facebook, google or email. As you signup, you are directed to a page where you can import your facebook contact or search users by their name. After you are done following people, the next screen is about using the app by starting your activity i.e. running or riding. After that you are on your own to checkout the rest of the functionality. An easy task with such a tidy and simplistic UI.
Tinder, a location-based dating and social discovery application is another app with a great onboarding experience. The app facilitates communication between mutually interested users, allowing matched users to chat. The app uses facebook to signup and then you’re all set to go.
With its simple to use UI, as you start using the app feature for the first time, the app let’s you know what that means with a popup message. Within seconds you are set to use the app as if you’ve used it for ages.
Expensify is an app that helps you track, manage and report your expenses. This financial app has a nice user onboarding flow. Before sign up, the app screen tries to communicate the benefit of the app to the users.
The signup process of expensify is the simplest among any app. You just provide your email and you can later set the password from the email they send you. The app has a clear message and CTA, letting you know what to do. For the first time using the app, Expensify guides you with pop up messages, helping the user know what to do. The rest of the experiences of using the app is self explanatory. The app also does not impose you with many different things in a page but rather it keeps it simple by only having one idea per page.
A social media management platform, HootSuite allows you to manage all your social media from one place. Hootsuite lets you sign up with google, twitter, facebook or email.
After you are signed in, the app asks you to connect to your social media accounts that you want to manage through hootsuite. After only two steps into the app you are ready to use it.