Everyone has their own approach to user onboarding. But we at UXCam think it’s a good idea to reverse-engineer what successful players are doing to create your own flow.
Let’s look at 10 apps that get user onboarding flows right.
1. LinkedIn User Onboarding Flow
LinkedIn, a professional social network, has a 400+ million user base spanning across 200 countries.
The LinkedIn app has a consistent user onboarding flow across different devices.
So whatever mobile devices you use, you get the same feeling.
When you download the LinkedIn app, you see a simple message, “Make the most of your professional life”, giving you a hint of what the app is about.
You can swipe through the screens to learn about the benefits of using LinkedIn.
The LinkedIn app has a progressive onboarding flow, where the app guides you into setting up your profile.
As you log in, LinkedIn welcomes you with a personalized message.
This divides the initial user onboarding into 4 stages:
1. Completing your personal information
2. Email confirmation
3. Follow LinkedIn groups and thought leaders
4. Suggesting people to add to your professional network
After you finish the profile you get into the main app page.
LinkedIn divides the main app page into two sections, a menu section with customizable tabs and then a page feed, with a message “Nice! you are all set”, bringing in a human touch to the app.
Tip: You can monitor your own onboarding with UXCam.
2. Instagram User Onboarding Flow
Instagram, the most used photo-sharing app, provides an easy to navigate onboarding experience.
It allows you to sign up either using your email id or you can connect using Facebook.
Facebook uses the power of its social network to prefill form fields. It also suggests friends that already use Instagram. This creates “FOMO” — fear of missing out. FOMO serves as a motivation trigger to complete the onboarding flow.
Instagram gives you the option to follow celebrities and other public figures (chances are that these suggestions are based on your Facebook friends).
Instagram is a great app with a perfect example of how to create FOMO.
3. SoundCloud User Onboarding Flow
SoundCloud is a popular music social network app. They allow you to sign up using your email ID, Facebook login, Apple ID or Google ID.
Note that the email field is the least highlighted because it’s likely to have a lower conversion rate due to the increased friction.
After its one-step sign-up process, SoundCloud asks you to “continue” according to the terms and conditions of the app.
Afterward, they ask you for Age and Gender — we assume that these fields exist to gain a better understanding of audience demographics.
Next, the app asks for consent to app tracking. Then you’re done and enter the main page.
Soundcloud doesn’t bother to explain the benefits or functionality of its app — instead, you can immediately start exploring the music.
We think that this is great onboarding because the UX is self-explanatory and SoundCloud gets users to the aha-moment as fast as possible!
On the main app page, you can follow music based on playlists. Given its minimalist user interface design, users with any background can explore through the app to search for music, follow users or stream their own audio or podcast.
4. Flipboard User Onboarding Flow
Similar to flipping through the pages of magazines, Flipboard has one of the best onboarding experiences that starts before you even sign up to the app.
This news and blog curation app welcomes you with a flip marked on the first page giving you a visual into how to use the app from the beginning.
As you flip the first page, you see a great UI page where you can select the topic of your interest.
Next, Flipboard asks you to sign up, by this time the user is somewhat acquainted with the app usage.
Giving you the choice to sign up with Google, Facebook, Twitter or email, you will soon enter the main page of the app and start to flip through.
If you want to effectively monitor your onboarding, start a free trial for our analytics platform UXCam.
5. MyFitnessPal User Onboarding Flow
MyFitnessPal is a calorie counter and diet plan app to help you gain weight, lose weight or maintain your weight. This app has a nice onboarding experience, for an app with many features.
After letting you sign up with Facebook or your email, the app guides you through your goal of using the app.
Let us say your goal is to gain weight. The app will lead you through a goal set up and asks you about your height, weight and your goal of how much weight you want to gain.
The only hiccup in user onboarding is when the app asks you to fill in your user name and password, even though you signed up using Facebook.
After you have set up your goal, MyFitnessPal has a step-by-step guide to get you acquainted with the functionality of the app. You then fill in your daily diet and how much water you consume to track your fitness.
Typically, your app should be simple to use with little instruction, but what about when you have more complicated features that aren’t so easily picked up?
Holding your user’s hands to show them around is a good approach. MyFitnessPal is a good example of using progressive onboarding combined with function-oriented onboarding.
6. FourSquare User Onboarding Flow
Foursquare, a search and discovery app to find places, restaurants, clubs, etc. has one of the best user onboarding. As you use the app for the first time, the app welcomes you with a nice message and then you are ready to use the app.
You don’t need to sign up for the app to start its service. The app shows messages in between to guide you while using the app and even asks you to sign up using your social media account or your email.
7. Strava User Onboarding Flow
Strava, a social networking site for athletes and cyclists, helps track your runs and rides through GPS. An app with millions of users, Strava is quick to onboard users.
It allows users to either sign up through Facebook, Google or email. When you sign up, it directs you to a page where you can import your Facebook contacts or search for users by their name.
After you follow people, the next screen is about using the app by starting your activity i.e. running or riding. After that, you are on your own to check out the rest of the functionality. An easy task with such a tidy and simplistic UI.
8. Tinder User Onboarding Flow
Tinder, a location-based dating and social discovery application, is another app with a great onboarding experience.
The app facilitates communication between mutually interested users, allowing matched users to chat. The app uses Facebook to sign up and then you’re all set to go.
With its simple use of UI, as you use the app feature for the first time, the app lets you know what that means with a pop-up message.
Within seconds you will use the app as if you’ve used it for ages.
9. Expensify User Onboarding Flow
Expensify is an app that helps you track, manage and report your expenses. This financial app has a nice user onboarding flow.
Before signing up, the app screen tries to communicate the benefits of the app to the users.
The sign-up process of Expensify is the simplest among any app.
Just provide your email and you can later set the password from the email they sent you.
The app has a clear message and CTA, letting you know what to do. For the first time using the app, Expensify guides you with pop-up messages, helping the user know what to do.
The rest of the experience of using the app is self-explanatory. The app also does not impose you on many things on a page but rather it keeps it simple by only having one idea per page.
10. Hoot Suite User Onboarding Flow
A social media management platform, Hoot Suite allows you to manage all your social media from one place. Hoot Suite lets you sign up via Google, Twitter, Facebook or email.
Once you are signed in, the app asks you to connect to your social media accounts that you want to manage through Hoot Suite. After only two steps into the app, you are ready to use it.
How UXCam Can Help Your App Onboarding Flow:
What is app onboarding?
App onboarding is the process of introducing new users to your app, ideally with the goal of retention and long-term engagement.
What is an onboarding flow?
The onboarding flow is the sequence of steps that users take when they use your product for the first time.
How can I improve my onboarding flow?
You should monitor your onboarding with tools like UXCam. This will enable you to discover opportunities in your current onboarding flow.