Your product is the mountain that your user needs to climb and you’re the sherpa to show how things are wonderful at the top, remove any roadblocks and get them there. Samuel Hullick, thought leader on user onboarding uses this analogy in his book “The Elements of User Onboarding” showing you how to nail down those hurdles and help user become successful. In this post, we will summarize the key learnings from the book: all credits are to Samuel, all mistakes and important omissions are mine.
User Onboarding has been evolving with ever increasing mobile apps. We have written a getting started guide on User Onboarding and also published a 21-Step Checklist for Bulletproof Mobile User Onboarding. In this post, we will look at top resources and tools that are useful to mobile app startup or designers for building an effective user onboarding.
User Onboarding is the user's first date with your app. Delight them and this will lead you to the second date; confuse them, ignore them, ask too much from them and you will never hear from them again.
Onboarding Is the Most Crucial Element of UX
Marketers are spending huge amount of money getting users to download the app but, this is only the first half of the battle. A bigger battle is to successfully onboard the user. Infact, if the user are not onboard successfully, the marketing budget is down on the drain.
User onboarding helps to make user become successful which leads to higher retention and maximized value from every visit.