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Usability Testing | Definition

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What is Usability Testing?

Usability testing is a technique used to evaluate how easy it is to use a product by testing it with real users and gauging its overall user experience. It involves observing how users interact with the product to identify any problems or issues.

The goal of usability testing is to improve the overall user experience and make the product or service more efficient and effective.

Why is Usability Testing important?

  • Gives accurate insight into how users perceive an application or product: This helps designers better understand user needs and tailor the product or service to meet those needs.

  • Allows designers to determine whether a solution meets the needs of users or customers: By evaluating the usability of a product on a representative sample of users, designers can be confident that the product meets the needs of its intended audience.

  • Reduces the risk of building the wrong product, saving time and resources: By identifying and addressing problems early in the development process, usability testing can help to prevent the need for costly redesigns or revisions later on.

  • Improves the commercial success of a product: By ensuring that a product is easy to use and meets the needs of its intended audience, usability testing can help to increase user satisfaction and drive sales.

  • Helps to identify problems when they are still at the prototyping stage: This allows designers to address any issues before the product is fully developed, saving time and resources in the long run.

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