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Marketing

News & Trends

Leverage QR Codes to Boost Your Mobile Marketing

QR codes offer a cost-effective way to leverage mobile marketing to drive customer engagement and...

July 21, 2021

Sam Makad
Akshay Deogiri

App Analytics

Conversion funnels for product managers and marketers

Use funnel analysis to improve the conversion and retention rates of your...

May 13, 2021

Angela Gomez Sanchez
Ángela Gómez Sánchez

Product best practices

Mobile Marketing: Advantages and Disadvantages

Mobile Marketing can increase your app installations significantly. However, a lot of thought and experience needs to be put behind a mobile marketing campaign to find the best...

October 6, 2019

Jonas Kurzweg
Jonas Kurzweg

Product Analytics Expert

Product best practices

Your Full Guide to Mobile Website Conversion Optimization

A majority of optimizers don't challenge the status quo when it comes to optimizing for conversions separately for desktops and...

July 24, 2019

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Disha Sharma

Product best practices

Mobile Marketing: The Ultimate Guide to Become an Expert

A systematic, reliable and proven guide on how to increase app installs via mobile...

February 17, 2019

e0a77d45f2235500f6fb529673354877?s=150&d=identicon&r=g
Annemarie Bufe

Product Analytics Expert

Marketing

Customer Journey Stages: The Complete Guide for Product Managers

If you as a Product Manager want to provide the best product to your potential customers you should learn what the customer journey...

August 22, 2018

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Annemarie Bufe

Product Analytics Expert