Results for category "Marketing"

2 Articles

How do consumers behave? – Analyzing networks and motives to share word-of-mouth


“People influence people. […]
A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg. 

It is crucial to be aware of networks when thinking about marketing campaigns.

It is even more important to understand the motives of users to engage in Word-of-Mouth (WoM) promotion.

This episode exposes the network of customer interaction and the willingness of your users to engage in product talk.

Welcome back to episode II. No worries, in comparison to Star Wars our blog actually runs chronologically.

Whereas last episode explained the basics of WoM and its importance, we now dig deeper into the field and focus on consumer networks and motives.  

Already curious?

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Understanding the impact of Word-of-Mouth Marketing: “May the WoM be with you!”

Struggling in promoting your product?

For galaxy’s sake: Don’t give up, my friend!

I will provide you with a solution.


NuqneH as the Klingon would greet. In my blog series I will present you one of the most powerful Marketing tools:


Before we dig deeper into the topic, the first episode will acknowledge the relevance of WoM. We have to understand the functionality of WoM in order to profit from its Power. Let’s dive in!
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