Mobile Marketing isn’t the future – it’s the present!

Before doing research for this article I wanted to tell you that mobile marketing is the future. But actually, the world becomes more mobile-centric every day–it’s the present. If you haven’t thought about it yet, you’re already behind. But don’t worry! It’s not too late to start now! If you work on a mobile app, mobile marketing can drive your…

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Customer Journey for Product Managers

To be the best product manager you can be, and to satisfy your customer, you have to start thinking like a customer and not like a product manager. “...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of…

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