Leverage QR Codes to Boost Your Mobile Marketing

Mobile marketing has become synonymous with modern-day digital marketing. Mobile now accounts for 72% of US digital ad spend, as mobile devices continue to be the leading source of internet traffic on all channels.  However, not many marketers can run expensive mobile advertisements or build mobile apps to engage users.  QR codes offer a cost-effective way to leverage mobile marketing to…

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How the Best Apps Are Using UX Gamification to Drive Engagement

Building an app users love takes more than a great product. You need amazing user experience, too. And that's where UX gamification comes in. UX gamification is an effective way to level up your user experience by introducing playful, game-like elements to your app. In our article about gamification best practices, we covered the psychology behind gamification. It releases dopamine…

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Are the New iOS 15 Features a Game Changer for Mobile UX?

After much anticipation, Apple finally unveiled iOS 15 at their annual WWDC (or, as Apple folks call it, “Dub-Dub”). There are a lot of exciting changes in what Apple is calling their “biggest update ever”.  Let’s dig into the biggest breakthroughs and how they take mobile User Experience to the next level.   What’s the Point of iOS 15?   Apple…

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