In-app event tracking | Definition
Related terms
What is in-app event tracking?
Event tracking helps you to monitor activities and actions that users take in your app.
Examples of commonly tracked in-app events are:
Registration completed
Added item to cart
Purchased items
Usually, analytics tools like Firebase or UXCam are used to track in-app events.
Why is in-app event tracking important?
Using analytics solutions to track in-app events benefits multiple departments:
Product: The most obvious use case. As a product manager, you have to know how your app is used in order to find opportunities to improve it.
Marketing: If you just track installs of your ad campaigns, you’re missing out on revenue. In-app events allow you to identify users that are more likely to purchase, which you can use for retargeting ads.
Engineering: Send events for errors, e.g., “API call failed”, to identify and fix issues.
How do you track in-app events?
You can use UXCam's event analytics functionality for free here.
Below, we list event examples that will help you get started:
| Event name | Event property | Value |
|---|---|---|
| added_to_basket | item_name | iPhone X 64GB |
| purchase_completed | order_value | $0-$50/$51-$100 |
| return | item_name | iPhone X 64GB |
| Event name | Event property | Value |
|---|---|---|
| registered | registration_method | Google/Facebook/email |
| logged_in | login_method | Google/Facebook/email |
| feature_used | - | - |
| settings_changed | profile_photo | added/removed |
| Event name | Event property | Value |
|---|---|---|
| language_selected | language | English/Spanish |
| lesson_completed | number | lesson1/lesson2 |
| level_completed | level | level1/level2 |