iOS analytics | Definition

You want to have a mobile app that is successful in the App Store. But how do you know if users love your app?

iOS analytics tools like UXCam uncover the performance of your app. For example, with iOS analytics you can answer questions such as:

• How many active users do I have?

• How long do users use my app?

• Where do users quit?

• Which elements of my app do users interact the most with?

If you’re not using analytics tools, you’re flying blind.

You won’t know which issues you have, which parts of your app need the most attention, and which features are being used the most.

Imagine this: You think that the onboarding of your app could be improved, so you spend a lot of time reworking the onboarding of your app.

But through an analytics tool, you could have found out that your old onboarding process is perfectly fine.

Instead, the app has low conversion rates on the checkout screen.

Your time would have been spent much more effectively working on the checkout process. iOS analytics tools could have prevented that mistake.

Most iOS analytics tools work through a mobile SDK. Read the definition of the term to find out more.

You can differentiate between quantitative and qualitative iOS analytics tools. Quantitative tools focus on usage numbers, while qualitative tools focus on user behavior.

We list all must-know tools in our SDK guide. You can download it here.