The blueprint to a successful banking experience
Learn how to discover features that alleviate financial anxiety for today’s modern banking customer. Tap into our industry expert’s insight on why you need to follow the entire financial journey of a user to build personalized banking experiences.
Overview
Learn the 5 pillars of building a successful mobile banking experience with guest speaker, FinTech Product Manager, Kathy Xiaomei Yu.
Having navigated the evolution from traditional banking into mobile app banking for one of Canada’s biggest banks, the seasoned product expert shares her insights on how she generates value for users and drives business impact for mobile banks.
Learn
The pain points of today’s banking consumer and why you need to build an experience, not an app.
Understand
How to discover features that alleviate financial anxiety and which success metrics to track.
Master
Why you need to follow the entire financial journey of the user to build a user-centric banking experience.
Speakers
Jane Leung
Content Director, UXCam
Jane is the director of content at UXCam. She's been helping businesses drive value to their customers through content for the past 10 years.
Kathy Xiamoei Yu
Fintech Product Manager
Kathy is a fintech product management expert. She navigated the evolution from traditional banking into mobile app banking for one of Canada’s biggest banks.
