App Analysis: IKEA vs. Wayfair

As part of the furniture retail industry, the IKEA and Wayfair apps present a whole new set of challenges. Customers are used to seeing the furniture and decor in person before purchasing, so the apps from these companies need to overcome this hurdle to prove effective.

Every aspect of an app can be integral to its overall UX, from the onboarding to the checkout process. Even the tiniest of details, like letting the users manually choose their desired region and language, can play a crucial role in making the user experience better.

The IKEA app onboarding

The Wayfair app onboarding

Do these apps succeed in replacing the real-life experience of going into a furniture store? Or do they fall short in doing anything more than offering the option to order your goods directly from your phone?

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