The digital transformation changes consumer behavior. These Mobile Ecommerce UX Statistics are eye-opeming for every UX designer.
August 4, 2019 by Annemarie Bufe
Going to the city, walking through different shops and trying to compare different offers can cost time and nerves.
Today it’s quite easy to get what you need on the internet.
When designing an ecommerce app, there are certain aspects you have to keep in mind if you don’t want to lose the customer before he purchases. The following infographic shows 7 astonishing mobile ecommerce UX statistics.
Want to know how to improve your mobile online shopping app? How can you find out if your users are frustrated? Which tools help to analyze your mobile app?
Start using UXCam’s app analytics solution to understand your user behavior.
68% of the potential customers wouldn’t submit a form if it requires too much personal information
55% of customers have bought a product online after discovering it on social media
70% of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.)
68% of the “digital window shopper” so this on their smartphone for fun
77% of those make impulsive purchases
The Top 5 mobile Shopping Problems:
Need to enlarge the screen to click (33%)
Long page loading time (25%)
Just “full size” version offers all functionalities (17%)
Too small texts (17%)
Frustrating checkout process (17%)
Not enough product information (12%)
4 out of 5 Americans are shopping online
51% of them buy via cellphone or smartphone
15% of them buy on a weekly basis
Customers think online recommendations are:
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