2 November, 2023
Product adoption dashboards visually represent data that’s useful to assess the performance of a product. They can help you identify specific areas of improvement and better understand customer behavior.
Poorly designed and configured dashboards will limit their effectiveness. To help you avoid this, UXCam is here with an in-depth guide to creating effective product adoption dashboards.
Let’s get started.
Product adoption dashboards are visual representations of relevant metrics that provide insight into user engagement with a product. They give teams an aggregated view of relevant user activity, along with more in-depth insights on customer behavior, usage trends, feature adoption rates, retention numbers, etc.
Here’s a product analytics dashboard from UXCam to give you an example:
The blocks on the screen each represent a product adoption data point that the team behind the dashboard finds relevant. Up at the top, you have metrics—MAU, new users, and total completed purchases. Below that, you have charts covering different topics—like top-performing screens and usage trends.
Every UXCam dashboard is customizable, so you can add and remove blocks of metrics and charts to fit your team’s needs. The data is also highly interactive, so you can drill down into individual sessions to get a more profound understanding of user behavior.
A product adoption dashboard highlights how your customers are using your app. Teams can monitor adoption with quick access to visual overviews of a range of in-app data.
For example, UXCam allows you to build dashboards featuring the following:
Funnels and dropoffs
All the data you include can be segmented for even more in-depth insights.
Dashboards make it easier to stay on track with product adoption progress by making it more convenient to focus on KPIs. Teams benefit most from dashboards when information is uncluttered, and concise, and enables immediate access to metrics and KPIs.
Product adoption dashboards support important business questions like:
How effective is our adoption strategy?
What do we need to do next?
This is where the real-time data it provides is useful to make decisions regarding feature redesigns, new features, and the next steps for more adoption and customer retention.
Dashboards help boost productivity by streamlining data analysis, so teams save time manually interpreting data, finding trends, etc. Data can be manipulated to answer questions faster.
They update automatically with a consolidated overview of key metrics and actionable insights. Therefore, teams spend less time maintaining them and more time carrying out more in-depth data analysis.
The “dashboard tool” you use will more often than not be the platform or software you use to collect product adoption data. Most analytics tools offer some kind of dashboard feature that will let you create (or at least generate) product adoption dashboards.
For example, take UXCam.
We give mobile product teams the ability to create and customize product adoption dashboards using a range of pre-built and custom reports. Our dashboards are also modular—you can move elements around, resize them, and tailor the layout of your dashboard to match your team’s needs.
Why are you creating a product adoption dashboard in the first place? This is an important question that will largely determine what metrics, reports, charts, and data need to be included.
When you’re setting a goal, think about the bigger picture from the perspective of your organization. For example, maybe your overarching product adoption goal is to win more paying users so that you have the revenue to support your company’s growth.
Next, set a few objectives—actions that you can take to help achieve your goal. For instance, if you want to increase paying users, possible objectives might include:
Figuring out which features drive upgrades
Identifying and fixing conversion roadblocks
Gaining insights into product usage trends
…and so on.
Once you have a goal and objectives, you can match them with the metrics that feed into them. Think logically—what metrics would give you an indication that your goal and objectives are being met?
KPIs and metrics relevant to the above example could include:
DAU, WAU, and MAU
Average session length
Feature usage frequency
Usually, it’s fairly straightforward to identify a few key KPIs to measure. However, it’s important to identify the right ones. If you miss out on a key metric, your progress towards the goal won’t be accurately reflected in the data.
Take a look at our guide to product adoption metrics and KPIs for more guidance.
Now it’s time to start collecting data. Install your analytics tool and start gathering data immediately.
Don’t wait until the perfect setup is ready—start collecting data right away, and then you can refine it as needed. Analytics tools like UXCam use tagless autocapture to automatically track everything that happens in your app, so you’ll retroactively be able to define what’s important and capture relevant data from the beginning.
Now, it’s time to put everything together.
Start by deciding on the best ways to visualize specific data points (with the goal being easy, at-a-glance insights). Some of the most common charts suitable for dashboards are as follows:
Line charts—ideal for showing change patterns over a period.
Pie charts—ideal for quick scanning and if you need to highlight considerable differences in data, as the bigger slices are noticed first.
Bar charts—ideal for spotting patterns by comparing several items.
Scatter plots—ideal for highlighting the correlation between two variables.
Modular dashboard tools like UXCam allow you to resize and move elements to reflect what your team finds important. We have a massive library of pre-programmed reports (i.e., visual representations of your data) and a drag-and-drop interface to customize elements.
You’re free to segment specific reports or entire dashboards to zoom in on interesting user groups.
Product adoption dashboards are ideal for tracking adoption and having quick access to a real-time overview of what’s happening on your platform at any time.
UXCam delivers the data you need for a solid product adoption strategy. Over 37,000 mobile app brands trust us for precise behavioral analytics that lead their product teams to deep, rewarding insights into their users’ behavior.
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