PUBLISHED
29 May, 2024
Growth Marketing Manager
Looking for the best product feedback tool that fits your needs?
As developers, we’re often at risk of falling into echo chambers. You're so close to your work that sometimes it's hard to see what might be missing or what could make it better.
That's where product feedback tools come in. They break you out of your bubble and provide valuable insights from real users. But… which tools should you be using?
In this guide, we review five of the best product feedback tools on the market to help you make the right call.
Overview: We evaluated the top five product feedback tools to see how they support mobile app development by enhancing user experience insights.
Why trust us: Our analysis is based on hands-on trials, providing a developer-focused perspective on user insights.
Why it matters: User experience insights are crucial for improving mobile app development, helping us prioritize fixes, refine features, and deliver personalized engagement. This leads to more satisfied, loyal users.
Action points: Our top picks are UXCam, Mopinion, Smartlook, Usersnap, and Canny.
Further research: Check out the UXCam blog for more insights into mobile app development and user experience.
UXCam
Mopinion
Usersnap
Canny
Smartlook
First up? UXCam—a mobile app analytics platform for data-driven product teams.
We offer a suite of passive product feedback tools that combine to give you a holistic view of your product’s UX—from what features users are engaging with most to which screens are causing the most frustration.
Our goal? Help you answer tough, fundamental product questions in minutes with user data.
Session Replays: Captures user sessions to identify how users navigate the app and which features they use or struggle with.
Heatmaps: Visualizes taps, swipes, and long presses to reveal the most and least interacted areas.
User Analytics: Provides detailed analytics on user behavior, including device information, session durations, and user flow.
Funnel Analysis: Tracks users through specific paths to analyze drop-offs and conversion rates.
Crash Analysis: Automatically records sessions where crashes occurred to aid in diagnosing and fixing issues.
Detailed and customizable insights for understanding user behavior
Intuitive dashboard for easy navigation and data analysis
Integrates seamlessly with other tools and tech stacks
Allows businesses to focus on the metrics that matter most
New users might need onboarding (but this is included on all paid plans!)
Only works for mobile apps
Mopinion is a versatile product feedback tool designed to collect, analyze, and act on feedback from multiple digital touchpoints. It caters to businesses looking to improve user experience by leveraging customer insights from web, mobile, and email channels.
Feedback Collection: Supports various feedback forms, including surveys, polls, and open-text responses across web, mobile, and email.
Real-time Analytics: Offers detailed analytics and reporting to understand user feedback and derive actionable insights.
Customizable Dashboards: Users can create custom dashboards to monitor and visualize feedback data.
Sentiment Analysis: Automatically tags feedback as positive, negative, or neutral using sentiment analysis.
Intuitive interface and easy to setup
Comprehensive and customizable dashboards
Supports multiple channels
Pricing can be high for smaller businesses or startups
Not the nicest-looking tool
Usersnap is an all-in-one (active) user feedback platform that’s great for gathering targeted insights at scale. It offers features that help you catch bugs quickly, validate features with confidence, and collect input from users to guide development.
In-App Feedback: Capture feedback directly from your web application via customizable feedback widgets
Bug Tracking Integratins: Seamlessly integrates with popular bug tracking and project management tools like Jira, Asana, and Trello.
Surveys: Offers a range of survey templates, including NPS and CSAT, for gathering quantitative and qualitative data.
Annotated Screenshots: Users can annotate screenshots directly from their browsers or in-app.
Intuitive UI
Integrates with many popular tools like Slack, Zendesk, and GitHub
Annotated screenshots offer detailed visual feedback
Smaller teams or startups might find it expensive
Requires initial customization
Canny is another active feedback tool that focuses on collecting feature requests and helping product teams close the product feedback loop with roadmaps and changelogs.
Feedback Collection: Collect feature requests and feedback from users through intuitive portals and widgets.
Roadmaps: Organize and plan development with prioritized feature requests and a public roadmap for transparency.
Changelogs: Keep users updated on the progress of their requested features with automated changelogs.
Voting System: Customers can upvote suggestions to prioritize high-impact features.
Centralizes feedback and suggestions
Voting helps with prioritizing based on impact
Public roadmaps and changelogs build user trust
Higher price point for what you get
Setting up feedback boards can be time-consuming
Smartlook is a passive product feedback tool that helps you visualize user data. It offers a combination of qualitative (e.g., session recordings) and quantitative data (e.g., heatmaps) to understand how users interact with your product.
Session Recording: Offers high-quality session replay to see exactly how users interact with your site or app.
Event Tracking: Automatically tracks every user action, providing a detailed breakdown of user behavior.
Funnels: Helps identify where users drop off in your conversion funnels, improving optimization.
Heatmaps: Visualizes user activity to understand navigation patterns and engagement.
Installation via a simple JavaScript snippet or SDK
Offers a range of analytics features
Tailor event tracking and funnel analysis to specific needs
Connects with popular analytics, CRM, and project management tools
The pricing structure may be confusing
Requires time to understand and fully leverage the various features
Data retention is capped for lower-tier plans.
Our deep dive into these tools showed us the value of having direct insights into our app from the people who use it daily. Each tool has strengths, and you should design a product feedback stack that lets you gather and analyze the data most valuable to you.
Looking for actionable mobile product insights? UXCam is an all-in-one platform for collecting and analyzing passive mobile user feedback. With features like heatmaps, session replay, and crash reporting, you get a holistic understanding of how (and why) users use your product.
Get started with a free trial today.
You might also be interested in these;
7 Best Product Management Blogs to Hone Your Skills
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Competitive Benchmarking for App Developers: Tips and tools
How to Optimize Mobile Banking App UX Design
AUTHOR
Growth Marketing Manager
Ardent technophile exploring the world of mobile app product management at UXCam.
Stay up-to-date with UXCam's latest features, insights, and industry news for an exceptional user experience.
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