24 July, 2023
Mobile apps generate mountains of data
Having the ability to analyze this data for insights into UX is essential for creating the best experience possible and winning loyal fans. But what’s the best tool for the job?
In this piece, we take a detailed look at three leading UX analytics tools—Contentsquare, Quantum Metric, and UXCam. The goal is to arm you with all the info you need to make the right choice for your business.
Ready? Let’s begin.
Contentsquare and Quantum Metric are both robust tools aimed at enhancing the comprehension of user experiences on digital platforms. While they share a common objective, their methodologies and areas of focus vary, offering distinct insights to developers, UX designers, and product managers.
Contentsquare is primarily centered on visualizing user interactions and behavior on a website or app. It offers features like heatmaps, conversion funnels, and path analysis, enabling teams to decipher user journeys and pinpoint areas that require enhancement.
On the other hand, Quantum Metric places a strong emphasis on real-time data and continuous product design. It provides automatic identification of user struggle and the ability to quantify the impact of these issues on business metrics. Quantum Metric's real-time analytics and predictive capabilities allow teams to proactively address issues before they escalate.
Contentsquare is a digital experience analytics platform that helps product teams understand the behavior, attitude, and intent of their users.
CS Apps (part of the Digital Experience Analytics Cloud) brings Contentsquare’s analytics capabilities to native mobile apps through a lightweight SDK. Product teams can use this tool for user journey mapping & optimization, error analysis, replaying sessions, revenue growth, and more.
User Behavior Monitoring: View user behavior through a range of lenses, including heatmaps, session replays, and event logs.
Error & Crash Analysis: Understand the impact of errors and crashes in terms of ROI or other business impacts and prioritize effectively.
App Zoning: Discover prime app real estate and get recommendations for what to populate it with in order to achieve business objectives.
You’ll need to schedule a demo or contact sales to access Contentsquare’s pricing.
However, we do know from G2 reviews that Contentsquare will offer a quote based on your monthly pageviews—and it won’t be cheap.
Comprehensive analytics features.
Native integrations with other platform products.
Great third-party integrations.
Uses business metrics in analytics.
Steep learning curve.
Quantum Metric is an enterprise-focused product analytics tool designed to make deep insights accessible to anyone.
Quantum Metric supports mobile app analytics through a lightweight SDK that supports out-of-the-box tracking for hundreds of data points on app crashes, user behavior, API performance, and conversions.
All of this data can be visualized and analyzed through session replays, heatmaps, and custom user segments.
: Highlight your most important data points and visualizations by building custom dashboards.
: View user sessions as they happened for insights into what happened in between taps and scrolls.
: Define interesting segments using hundreds of data points and characteristics.
Quantum Metric also chooses to keep its pricing private.
However, we do know that this is another expensive option with additional charges for the number of platforms you want to track (iOS, Android, etc.).
Fantastic customer support.
Offers customer experience alerts.
Well-designed core features.
Great onboarding flow.
Add-ons add to the price.
UXCam is an all-in-one mobile product analytics tool that offers product teams comprehensive visibility into UX.
Product analytics tools like event analytics, user journey mapping, and segmentation are perfect for surfacing important trends and identifying areas for improvement. Experience analytics tools like session replays, heatmaps, and issue analytics add much-needed context to any product improvement effort.
All of these features come packaged with a battle-tested SDK and fully compliant data architecture for a solution that’s safe and scalable.
Team Dashboards: Build dashboards that feed your team real-time insights into key app issues like conversions, new feature usage, errors, and more.
User Journey Analytics: Map the user journey and optimize your app to support user flows that result in great experiences.
Funnels: See where the most drop-offs in your conversion funnels occur and smooth over any roadblocks.
Event Analytics: Track every interaction that happens in our app, whether you’ve proactively tagged them or want to retroactively analyze them.
Segmentation: Define interesting user segments using any piece of data UXCam tracks.
Integrations: Integrate with tools like Amplitude, Crashlytics, and more to enrich them with UX data.
At UXCam, we think you should have ample opportunities to use a product before diving in head-first. We offer trials, product demos, and a free-forever plan that gives unlimited users the ability to track 3,000 sessions per month.
Ready to commit? We have two paid plans—Growth and Enterprise. Our team will help you customize these plans based on what you want to get out of UXCam so that you get a solution that’s effective and cost-effective.
Generous free plan.
Free trial & product demos.
Product and experience analytics.
Fewer integrations than some other tools.
|Android & iOS Support||✅||✅||✅|
|User Journey Analytics||✅||✅||✅|
All three tools have users in the enterprise, mid-market, and SMB segments.
That said, UXCam is much more popular with SMBs, while Contentsquare and Quantum Metric have the strongest presence in the enterprise market. There are tons of reasons for this, the most influential being UXCam’s affordability and ease of use.
At UXCam, we offer a free-forever plan plus demos and free trials for our customizable paid plans.
Contentsquare and Quantum Metric don’t offer free trials or plans. You’ll need to rely on demos to decide if these tools are right for you.
Product analytics is a very tool-dependent process. Choose the wrong tool, and you risk missing out on insights and data, making ill-informed decisions, and ultimately, harming your app’s UX.
Hopefully, this guide has helped clarify the decision.
UXCam offers mobile product teams an analytics tool that was designed for them—not a tool that offers mobile analytics as an extra or add-on. With a range of tools for capturing the intricacies of mobile UX, UXCam is the perfect choice for product teams looking for reliable insights.
Try UXCam with a 14-day free trial today.
Ardent technophile exploring the world of mobile app product management at UXCam.
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