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Funnel Analytics: UXCam’s Revamped Conversion Funnel Feature

Funnel Analytics: UXCam’s Revamped Conversion Funnel Feature

Funnel analysis provides insights into user drop-offs and shows you how to improve your app UX for better retention and conversions. UXCam's conversion funnel feature has just gotten even better.

April 29, 2021 by Ángela Gómez Sánchez

funnel analysis uxcam

Our Funnel Analytics suite has been around for a while now. In our constant pursuit of innovation, we’ve improved it just for you. We always strive to be better to provide you with as much value as possible.


    What Are Funnels?

    Conversion funnels are excellent for mapping user flows. With funnel analysis, you can easily pinpoint when users drop off and know what to change in your mobile app for better retention and conversions.

    funnels overview

    Why Should I Use Conversion Funnels?

    There are many ways to take advantage of conversion funnels.

      • Find opportunities you don’t want to miss.

      • Understand what order of user actions gets them where you want them.

      • Find and fix bottlenecks.

      • Know where and why users churn.

      • Optimize your app by making data-driven decisions.

    Understanding user behavior is key to making the right decisions for your product. This isn’t news for you, and you have probably been using our funnels for a while already. So, what has changed?

    What’s New?

    Context is everything. To make it easier for you to understand your funnels, you can now access contextual session recordings and user behavior data.

      • Uncover why your users are dropping off.

    You could already easily create multi-step funnels. Now, you also get detailed information on every step of the funnel. For example, you can see the total number of users that dropped off at any given point.

    If you want to get more specific, you can focus on the particular sessions that didn’t reach the next step. Replay the affected sessions with the click of a button and gain a deeper understanding of your users’ decisions.

    Stop wondering why your users churn and see it for yourself.

    conversion funnel analysis example uxcam
      • Analyze conversion funnels based on users or sessions.

    Up until now, you could only create session-based funnels. Not anymore. User funnels are there for you if you need them.

    You may need to create one type of funnel or the other depending on how long it takes your users to reach the desired goals. Session funnels show you the users that converted within one session — without even leaving your app once. User funnels are useful to see who completed the process even if it took several sessions.

    conversion funnel analysis session
    conversion funnel analysis session example

    You can now create a funnel for any occasion. The more you understand your users, the better.

    Every perspective may offer a different insight into the whole conversion process. Discover how your users actually convert. It may not match what you had planned out for them.

    First, see all the different ways in which your users convert. Then, optimize your app to favor the high-converting user journeys.

      • Customize your conversion funnels to the last detail.

    We have you covered whether you want to group channels by user or device properties, or take a closer look at each step of the funnel with event properties.

    Having a general understanding of how your users behave isn’t necessarily going to cut it. Get as specific as needed to give your users the experience they expect from you.

    conversion funnel analysis event properties

    Having more powerful conversion funnels means more opportunities for you to improve the UX of your app. With up to 10 different funnels at a time, you can easily unlock your user retention potential.

    Understand your users, know what they want, and make it happen.

    When Can I Start Using Funnel Analytics?

    You don’t need to wait any longer to give the new features a try. As long as you already have an account, you can play around with our updated funnels.

    If you don’t use UXCam yet but are curious about our conversion funnels, sign up for a free trial.

    conversion funnel analysis example

    Related Articles:

    Angela Gomez Sanchez

    Ángela Gómez Sánchez

    Passionate about linguistics and helping you deliver the perfect app experience.

    Optimize your user experience

    Try out UXCam today to get a 360-degree view of your app user behavior

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