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LogRocket vs FullStory - Which Mobile UX Tool Is Best for You?

PUBLISHED

24 July, 2023

Tope Longe
Tope Longe

Growth Manager

LogRocket vs FullStory

Reliably building mobile products and features that your users love is an exercise in data-driven decision-making. As your product scales, you need a product analytics tool that quantifies UX and points you in the direction of improvements.

LogRocket, FullStory, and UXCam are three tools that can help you do just that. And in this comparison, we’ll be helping you determine which tool is right for you.

Let’s get started.

LogRocket vs. FullStory: an overview

Both LogRocket and FullStory are powerful tools that provide developers and product managers with insights into user interactions on their apps and websites. They are designed to enhance the user experience (UX) by identifying and resolving issues that may affect usability.

Similar to LogRocket, FullStory records and replays user sessions, allowing you to see exactly what users are experiencing. This helps in identifying UX issues and understanding user behavior, which is crucial for improving the overall user experience.

However, while both tools offer session replay, they differ in their approach and additional features. LogRocket, for instance, not only records user sessions but also provides network and console logs, enabling you to troubleshoot issues more effectively. It also integrates with other error-tracking tools, offering a more comprehensive debugging solution.

On the other hand, FullStory emphasizes on the quantitative analysis of user interactions. It provides robust analytics and metrics, such as click maps and user journey funnels, which can help you understand user behavior at a deeper level and make data-driven decisions.

LogRocket may be more suited for developers seeking a comprehensive debugging tool, while FullStory might be more appealing to product managers looking for in-depth user behavior analytics.

What is LogRocket?

LogRocket is a developer-focused product analytics tool that records user interactions with web and mobile apps.

LogRocket

With LogRocket, you have a range of tools for visualizing your data—heatmaps and clickmaps, logs, session replays, funnels, and more. These tools (plus ML-powered filtering) help you quickly zero in on product improvements, bug fixes, and UX enhancements.

Key features

  • Galileo: Galileo is LogRocket’s machine learning (ML) layer—it helps you make sense of your data by proactively identifying the issues that impact your users the most.

  • Mobile: LogRocket offers full Android, iOS, React Native, Ionic, and Expo support as a feature of their main, web-focused platform.

  • Issue Management: LogRocket enables you to track and prioritize JavaScript errors and network issues based on their impact on users.

Pricing

LogRocket offers a decent free-forever plan—1,000 sessions tracked monthly and 1 month of data retention for 3 users.

Beyond that you have three paid plans, Team ($139/month), Professional ($350/month), and Enterprise (custom). 

Team is basically the same as the free plan with higher limits on users and tracked sessions. For that reason, you’ll probably need to jump straight to professional—there you’ll find advanced features like Galileo (ML-powered data filtering) and product analytics.

Pros & Cons

Pros

  • Free plan.

  • Real-time front-end monitoring.

  • ML-powered data filtering.

  • Comprehensive data visualization.

  • Easy setup.

Cons

  • Free plan is very limited.

  • Not mobile-first.

What is FullStory?

FullStory is a digital experience intelligence (DXI) platform.

Fullstory for mobile apps

Not familiar with that term? It’s essentially a tool that gives you visibility into every interaction a user has with your website, product, or app. FullStory combines session replays with product analytics and tech stack integrations to give product teams near-full observability into UX. 

Key features

  • Complete Data Capture: FullStory automatically logs everything that users do in your product to allow for retroactive analysis. 

  • Frustration Signals: FullStory uses ML algorithms to identify actions that might signify frustration dead clicks, rage clicks, pinch-to-zooms, and more.

  • Funnel & Conversions: FullStory gives you a high-level view of the user journey by tracking funnel and conversion performance.

Pricing

FullStory has three plans—Business, Advanced, and Enterprise.

All plans are priced based on need, so you’ll need to contact sales for a quote. That said, some pricing reviews on G2 suggest that this might not be the most cost-effective option for startups on a budget.

Pros & Cons

Pros

  • Great product observability.

  • Captures every interaction.

  • No impact on product performance.

  • Great customer support.

Cons

  • Pricing may be expensive.

  • Confusing UI.

Best alternative to LogRocket & FullStory: UXCam

UXCam is an all-in-one analytics tool designed only for mobile apps.

UXCam app analytics usability testing tool

UXCam arms product teams with a suite of easy-to-use product analytics tools—from custom dashboards to funnels, user journeys, segmentation, and more. These tools are integrated with UX analytics features like heatmaps, session replays, and issue tracking to help you uncover insights that go deeper than traditional analytics.

Key features

  • Team Dashboards: Create interactive dashboards in seconds with templates and widgets to give any team easy visibility over critical issues like DAUs, time spent in the app, and more.

Google mobile app analytics dashboard
  • User Journey Analytics: View user flows through your app with an interactive user journey mapping tool. Add context to these flows with frustration signals, feature usage, and more.

Dashboard with user journey
  • Funnel analytics: See where (and why) users are dropping out of your funnel. Make improvements that get more people from A to B.

new-funnels-by-group

New funnels view.

  • Event Analytics: Track every interaction that happens in our app, whether you’ve proactively tagged them or want to retroactively analyze them.

uxcam features event analytics
  • Segmentation: Slice and dice your data to your heart’s content with pre-built and custom segments. Zoom in on key groups to uncover deeper insights.

Segments behaviour

Pricing

UXCam’s free-forever plan gives unlimited team members tracking for 3,000 sessions monthly along with access to core features like frustration signals and dashboards.

UXCam Plans and Pricing

You can upgrade to one of our paid plans—Growth and Enterprise—for more features and higher limits. Both are priced based on need, with the goal being to help your team hit their goals affordably.

Ready to get started? Start your 14-day free trial.

Pros & Cons

Pros

  • Great free-forever plan.

  • Custom plans are available.

  • Combines product and experience analytics.

  • Tagless auto-capture allows for retroactive analysis.

  • All features are integrated for deep insights.

Cons

  • Fewer integrations than some competitors.

LogRocket vs. FullStory vs. UXCam: Feature Comparison

FeaturesLogRocketFullStoryUXCam
Mobile-First
Machine Learning
Android & iOS Support
Funnel Analytics
User Journey Analytics
Issue Tracking
Custom Dashboards
Custom Dashboards

Mobile Support

A big difference between these three tools is the extent of their support for mobile devices. 

LogRocket and FullStory were both originally designed for web apps, with support for mobile apps added as a feature or secondary product. UXCam was designed from the ground up as a mobile-only tool.

Pricing

Another difference is pricing and pricing structure.

UXCam and LogRocket both offer a free-forever plan with access to all core features. UXCam and FullStory both offer custom pricing based on need, while LogRocket opts for a more standard pricing plan.

Conclusion

UX is a key differentiator for mobile apps competing in increasingly crowded markets. The right tool can give you a leg up over the competition when it comes to developing an app that builds a loyal following.

At UXCam, we offer a mobile-first analytics solution designed to make in-depth product and experience analytics accessible to anyone.

Get started with a 14-day free trial and see for yourself.

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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