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FullStory for Mobile Apps Reviewed - Features, Pros & Cons


24 March, 2024

Tope Longe
Tope Longe

Growth Manager

Fullstory for mobile apps

You're aware of how crucial understanding user behavior is for refining and perfecting your app. Analytics tools help you do just that. FullStory is one such analytics tool that's been a game-changer for many product teams in the realm of web analytics. But does it offer the same functionality for native and hybrid mobile apps?

Does FullStory work with native and hybrid mobile apps?

FullStory is indeed a powerful tool for native mobile applications, specifically those on iOS and Android. However, if you're working on hybrid mobile applications, such as apps built with frameworks like React Native, Flutter, Xamarin, or Cordova, FullStory falls short. It just doesn't support these platforms.

We've got good news though! UXCam — a leader in mobile app analytics — supports not only native but also hybrid mobile app platforms like React Native, Flutter, Xamarin, Cordova, and Unity, making it a versatile alternative.

But remember, we're here to inform and not to sell. Both FullStory and UXCam have their unique strengths, and the choice ultimately depends on your specific needs.

So let's dive deep and unravel the nitty-gritty details of the key features, pricing, pros and cons of both analytics tools.

FullStory vs. UXCam: key differences

User ratings

According to G2 reviewers, UXCam is the better overall choice for mobile app analytics.

UXCam outperforms FullStory in every category tracked—from “ease of setup” to “product direction”. As a result, UXCam has an average rating of 4.7/5 compared to 4.5/5 for FullStory.

Fullstory for Mobile apps VS UXCam

Features and functionality

Both platforms offer features such as tagless auto-capture, heatmaps, session replay, conversion funnels, and event tracking, but there are slight differences when it comes to advanced features. For example, FullStory offers eye-tracking, while UXCam offers advanced crash and issue analytics.

User segments

UXCam is more popular with the small-businesses segment (≤50 employees), while FullStory is more popular with the mid-market segment (51–1,000 employees).

Both tools are used by the enterprise segment (>1,001 employees) at a similar rate.

Fullstory for mobile apps alternative UXCam

FullStory for mobile apps

FullStory is a digital experience intelligence (DXI) platform with advanced user analytics capabilities. It helps companies track and analyze users' interactions with their mobile apps, websites, and online content. The platform also provides powerful insights into user behavior that can help businesses optimize their digital experiences and maximize conversions.

Fullstory for mobile apps

Key features

  • Session Replay: Relive users’ experiences by viewing recordings of their entire journey on your app or website.

  • Heatmaps: Visually analyze how people interact with your content and identify areas of improvement.

  • User Segments: Create custom user segments to see how different types of users interact with your product or website.

  • Conversion Analytics: See how different actions and choices impact your conversion rate in concrete terms.


Unfortunately, there's no free plan for FullStory. If you want to test the tool out, you'll need to schedule a demo or take advantage of the 14-day free trial.

There are three paid plans to choose from—all priced on a per-user basis. Business offers basic analytics, but most teams will want to upgrade to Advanced for features like user journey mapping and conversion analysis.

Enterprise offers features aimed at large organizations—things like SSO and role-based permissions.

Pros & Cons


  • Comprehensive set of features

  • Native integrations with other 40+ tools

  • User-friendly UI

  • Lightweight mobile SDK


  • Only available of Android and iOS

  • Short free trial window

  • No publically available pricing

  • Unintuitive setup process

Alternative to FullStory for mobile apps: UXCam


UXCam is a mobile app analytics platform that helps companies zero in on the “whys” behind user behavior. Our solution offers a range of features like heatmaps, conversion funnels, customer segmentation, dashboards, and more—all of which make it quicker and easier for product teams to improve UX.

UXCam uses qualitative and quantitative data to give product teams insights into user behavior that similar platforms miss. It also features a range of integrations and a simple setup process, making it an ideal choice for small, mid-size, and enterprise businesses looking to boost mobile app conversions, engagement, retention—and, ultimately, ROI.

Unlike FullStory, UXCam's strength lies in being designed specifically for mobile apps, making it a reliable choice for mobile app-focused user behavior analytics. 

UXCam's mobile SDK is a reliable and lightweight solution that uses less than 1MB of memory, making it easy to implement in a few minutes and doesn't slow down your app. It integrates well with native and non-native app development platforms and won a "Most Implementable" badge in Mobile Analytics from G2 user reviews.

Key features

  • Session Replay: Automatically capture and replay user sessions in real-time to uncover patterns and optimizations. Use tagless auto-capture and custom events to yield deep insights.

Sessions replay UXCam
  • Heatmaps: See which sections of your app or website are most and least engaging with visual heatmaps.

touch heatmaps uxcam
  • User Journeys: Visualize the many paths users take to get from A to B in order to understand how they move through your app.

Dashboard with user journey
  • Funnel Analytics: Pinpoint bottlenecks where users are dropping off and start making targeted improvements.

Blog inline 1200x630 product screenshot uxcam funnels
  • Segmentation: Quickly extract meaningful insights from user data with targeted segmentation.

Segmentation Feature - Improve your onboarding process
  • Crash & Issue Analytics: Track bugs, UI freezes, and other errors with comprehensive crash analytics. Integrate session replays to get an up-close look at issues as users experienced them.

blog inline - kpis for cpos- crash report


UXCam comes with a generous free-forever plan. With it, you get 3,000 session recordings monthly, 6-month data retention, and unlimited users.

Beyond that, we have two paid plans—Growth and Enterprise. Both are customizable, meaning you get to tailor everything from video retention to recorded sessions to your organization's needs. Perfect for scaling up your analytics!

Want to try before you buy? You can also sign up for a 14-day free trial of either of our paid plans—no credit card required!

UXCam Plans and Pricing

Pros & Cons


  • Lightweight mobile SDK

  • Powerful analytics features

  • Generous free-forever plan

  • Crash & issue reporting

  • Customizable plans

  • Lengthy free trial window


  • No publically available pricing

  • Fewer native integrations

FullStory vs. UXCam: Full feature comparison

Session Replay
User Journeys
Funnel Analytics
Tagless Autocapture
Eye Tracking
Crash & Issue Analytics
Free Plan
Customizable Plans
Unlimited Users
Free Trial14 days14 days
G2 Rating4.5/54.7/5
Supported frameworksOnly Android, iOSAndroid, iOS, React, Flutter, Xamarin, Nativescript, Cordova, Unity
PricingBusiness (custom), Advanced (custom), and Enterprise (custom)Free, Growth (custom), Enterprise (custom)

Get the best mobile-first analytics with UXCam

Whether you're a small team or an enterprise-level organization, UXCam has the features and flexibility you need to get the most out of your mobile app analytics. 

With our heatmaps, session replays, user journeys, funnel analytics, and more, you'll be able to quickly surface valuable insights from your data. Plus, with a generous free-forever plan and free trial options, you can try before you buy—no credit cards, no risk.

Request a demo today and start making smarter decisions about product expansion, customer retention, and more!

Related articles

UXCam's SDK: Everything you need to know

Best ways to do mobile app user behavior analysis

Mobile UX design: The ultimate guide

Mobile app user segmentation: Best techniques and tools

Five best mobile app monitoring tools

UX Optimization - 4 steps to deliver a better user experience


Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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