17 May, 2023
A user journey map visually represents the steps customers take to achieve a goal using your app. This valuable UX tool comes in various shapes, sizes, and formats. They identify gaps and hindrances in the conversion process, align teams, help make design decisions, and more.
The top 6 best user journey mapping software and tools to consider are UXCam, Glassbox, Contentqsuare, Quantum Metrics, and User Experior.
At UXCam, we know how vital a robust journey mapping tool is for empathizing with the user’s experience. And that’s why we’ve handpicked and reviewed below 5 of the best journey mapping tools to support your mobile app teams in creating empathic products.
UXCam is a leader in mobile app analytics and supports your product teams in taking app experiences to the next level through empathic design. Our comprehensive, easy-to-use suite of powerful functionality provides the complete customer perspective and their innate behavior while interacting with your app.
With our journey analysis feature, you can achieve the following:
Examine your screen flows to make design decisions for more conversions and engagement
Find conversion paths and common exit screens
Uncover pain points
Understand why users leave
Identify unusual in-app journeys
Use heatmaps and session replays for more context
Use a single snippet of code to automatically track all user gestures, interactions, and device properties. With UXCam, you can start analysis immediately, and the data will surface many unknowns. For example, bugs not caught by testing or visible on crash logs.
Create multi-step funnels in seconds to understand at which part of the user journey people drop off and discover hidden trends. You can view the sessions or users that have dropped off at a particular step to examine the behavior and better understand complex conversion behavior.
UXCam has three flexible pricing plans for companies of all sizes. They offer a free plan, two tailored paid plans, and all start off with a 14-day free trial.
Lightweight and stable SDK captures data without affecting the UX
Integrates seamlessly with other analytic tools
Pricing information is not provided on their website
Glassbox is a digital experience analytics platform to support businesses in developing customer journeys. It helps teams understand how product friction impacts people's behavior to build apps that drive customer loyalty and growth.
Augmented journey map. Understand and optimize your customer journeys with conversion, drop-off, and pain point insights across your website or app. Evaluate the cost of poor UX with the revenue impact metric.
Mobile app analytics. Glassbox captures all user interactions and technical events to examine the in-app experience. See how crashes, errors, and lag affect behavior.
Struggle & error analysis. Discover where customers struggle by analyzing different actions, patterns, and technical events. Pinpoint friction quickly with a struggle score.
Glassbox features are packaged based on your business requirements; you must contact them for pricing information. If the package you need is unavailable, you can customize one.
Great support team
Real-time dashboards with alerts
Lack of customizable reporting options
Contentsquare is a digital experience analytics platform. One of their standout features is CS Live. This Chrome extension transforms the website into a dashboard highlighting the elements driving the most transactions, highest click rate, first click, hesitation times, and more.
Their CS Digital product covers the features to understand customer interactions and includes:
Journey analysis. Their advanced journey analytics highlights the most valuable content to customers and makes behavior anomalies easy to understand.
Zone-based heatmaps. See how customers interact with the page elements on your site. Compare clicks, hesitations, and scrolling to find optimization opportunities.
Contentsquare does not list pricing information available on their website, but you can book a demo to get started.
Heat map reporting for landing page tests
General Data Protection Regulation (GDPR) compliant
No pricing information on their website
The Quantum Metric platform focuses on customer-centric product design and helps businesses to develop digital products faster. It delivers quantifiable data grounded on the customer's experience, so teams can prioritize and confidently build innovative products.
Customer journey analytics. Their journey mapping includes omnichannel analysis, and you can refine the data by adding steps based on clicked buttons, conversion events, and more. The journey can be customized to focus on a particular audience.
Page analytics. Enhance UX by relating engagement with business outcomes and user sessions. You can find page-level conversions and benchmark behaviors by page or page group
The Quantum Metric website doesn’t display pricing details, but you can request a custom demo or contact them for information.
High fidelity replay
Tracking and reporting on detailed KPIs
UserExperior is a Digital Experience Monitoring (DEM) and UX analytics platform. It delivers customer experience analytics for faster diagnosis of broken digital experiences. Teams can interpret usage patterns, find UI and UX flaws, and monitor app performance.
Funnel analysis. Map and analyze critical issues for drop-offs. Find conversion opportunities at each step, and test how UI/UX changes influence conversions.
Heatmaps. For analysis of different types of interaction alongside issues. You'll have the option to filter with various gestures and interaction types, like rage taps.
Session replays. To reproduce interactions for deep behavior analysis—and access session recordings connected to any issue.
UserExperior offers a free and paid plan with a 14-day free trial.
Great customer support
Session replay available for every user action
A slight learning curve for non-techie users
A user or customer journey mapping tool visualizes the process necessary to accomplish a goal using your app. It uses quantitative and qualitative data to create a narrative of your user's journey, making it easier to understand how people use your product, whether it’s easy to navigate, and other important data.
User journey mapping tools surface people's pain points and other problematic areas they have encountered when interacting with your apps. These elements should be improved to avoid churn. In addition, it will show the seamless parts of the design that could be optimized.
Although user journey maps can be hand drawn, using this method for every customer type accurately is impractical. Digital mapping tools save time and present the findings precisely.
A clear and unified customer journey map is essential for sales, marketing, and product teams, as it optimizes collaboration and makes sure that everyone is on the same page.
Intuitive and adaptable. Consider a journey mapping tool that your teams can start using right away. There should be support materials for guidance should you need them.
Specialized functionality. The tool should be designed with a focus on understanding the user experience. And include the features required to develop a rich user journey representation.
Seamless integration. The best mapping tools offer several app integrations like Google Drive and Slack to include journey mapping data with your workflows.
In a constantly evolving digital world, the journey map is a valuable UX tool that allows teams to see apps from the user's perspective. It's vital for guiding UI/UX design and conversion optimization.
Today's tools deliver cutting-edge functionality for detailed journey maps focusing on web and mobile app journeys. However, it is common that the SDKs are unstable and cause lag that affects the UX, thus, causing the customer to change their behavior in response to the performance.
UXCam has a solid lightweight SDK built for mobile apps, so it doesn't affect performance. It quietly collects the data mobile app teams need taken from unaffected user behavior. See for yourself by signing up for a free trial.
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