5 best behavioral analytics tools & software for mobile apps

UXCam

G2 rating: 4.7/5

UXCam is a popular tool for conducting mobile app analysis to improve the overall mobile user experience. With features like heatmaps, issue analytics, and session replays, UXCam offers full-cycle insights into users’ behaviors and enables better resolution of any issues they may be facing.

How UXCam helps analyze user behavior

Session replay allows you to watch recordings of users interacting with your app, giving you a deeper understanding of how they navigate and use the app. This can help you identify problem areas, such as confusing navigation or hard-to-find features. 

Funnel analysis, on the other hand, helps you to see where users are dropping off in a specific process or flow, such as a checkout or signup process. By breaking down the flow into different steps, you can see which step has the highest drop-off rate, and then use session replay to understand why users are dropping off at that point. 

This combination of session replay and funnel analysis allows you to identify and understand user behavior, and make data-driven decisions to improve your app's usability and conversions.

UXCam pros

• A dedicated mobile solution: While competitors offer both website and mobile services, UXCam focuses solely on mobile — we develop every feature with mobile users in mind. By comparison, UXCam alternatives tend to offer software development kits (SDKs) with lower stability and fewer capabilities, given that mobile isn’t their only priority.

• Comprehensive insights: UXCam captures all gestures, sessions, and screens. You can set up a KPI dashboard to serve as a single source of truth for tracking app performance. 

• A 360-degree view of the user journey: UXCam offers a complete look at user engagement, combining both qualitative and quantitative measures. You can replay user journeys chronologically and gauge behavior patterns at an individual level.

UXCam cons

• Features are limited on the free plan.

• Some filters may not be as customizable as you’d like. 

If you have questions about UXCam, reach out for a 1:1 demo

Mixpanel

G2 rating: 4.5/5

Mixpanel’s behavior analytics suite offers user interaction tracking. It enables the creation of segments for user actions as well as funnels to better understand how people are using mobile and web platforms. Additionally, Mixpanel provides useful information about user demographics.

How Mixpanel helps analyze user behavior

With Mixpanel, you can also segment and filter your data by various attributes such as demographics, location, and device type. This allows you to gain a deeper understanding of user behavior by seeing how different groups of users interact with your app. 

Additionally, Mixpanel provides visualization and reporting features that allow you to easily view and analyze your data, making it simple to identify trends and patterns in user behavior. This can help you understand how users are using your app, where they are struggling, and what features are popular, and make data-driven decisions to improve your app's usability and engagement.

Mixpanel pros

• An intuitive user interface for a smooth user experience

• Detailed metrics and visualizations with room for data comparison

• Versatile capabilities to suit different use cases and teams

Mixpanel cons

• The need for manual processes, e.g., the creation of rules for specific metrics to be tracked as well as building, implementing, and managing necessary code

• No auto-save feature for dashboards

• A steep learning curve—implementing and fully utilizing the tool requires technical expertise

Firebase

G2 rating: 4.5/5

Firebase is an app development platform that also offers a range of solutions to improve app usage and user experience. With regard to analytics, Firebase enables you to understand user journeys across devices using Google Analytics.

How Firebase helps analyze user behavior

One of the key features of Firebase is its analytics tool, which allows you to track user behavior and engagement in your app. This includes tracking things like user sessions, screen views, and in-app events, as well as demographic information like device type and location. Firebase also provides a feature called Audiences, which allows you to create segments of users based on specific criteria, such as the number of times a user has opened the app or completed a specific in-app event. This allows you to understand how different groups of users are interacting with your app and identify patterns in their behavior. 

Additionally, Firebase provides real-time reporting, which allows you to see how users are interacting with your app in real time, making it easy to identify and address any issues that arise. The combination of Firebase's analytics and audience segmentation tools provide a comprehensive way to analyze user behavior, understand user engagement, and make data-driven decisions to improve your app's performance.

 Firebase pros

• The database is highly secure

• Offers app infrastructure development

• Centralized source of quantitative analytics

Firebase cons

• Less room for customization

• Some tools are useful but costly

• Limited querying capabilities

Heap

G2 rating: 4.3/5

Heap is an analytics platform that focuses on improving the digital experience through advanced data insights, data management, and data foundations. As part of its offering, Heap includes a solution for user behavior analysis.

How Heap helps analyze user behavior

Heap automatically tracks all user interactions with an app or website. This includes tracking things like clicks, taps, form submissions, and page views, without the need to manually set up tracking events. Heap also allows you to segment your data by various attributes, such as device type, location, and user behavior, to gain a deeper understanding of how different groups of users interact with your app. 

Heap's unique feature is the ability to retroactively analyze all the data and events, which means you can track events even if they were not captured previously. This allows you to gain insights on user behavior and make data-driven decisions to improve your app's usability and engagement, even after the fact. 

Additionally, Heap provides visualization and reporting features that allow you to easily view and analyze your data, making it simple to identify trends and patterns in user behavior. With Heap, you can get a comprehensive understanding of user behavior and make data-driven decisions to improve your app's performance, even if you didn't track those events in the past.

Heap pros 

• Multiple use cases

• A comprehensive feature set

• Integration capabilities 

• Single-platform data monitoring

Heap cons 

• Steep learning curve

• More advanced in nature, which may be challenging for less experienced users

• Limited availability, e.g., lack of Flutter SDK

• The need for manual processes before the platform can be fully utilized

Apptentive

G2 rating: 4.3/5

Apptentive is a product that combines solutions for customer acquisition, reputation management, product roadmaps, and analysis features. The product specializes in user experience management, offering features aimed at retention and building loyalty.

How Apptentive helps analyze user behavior

One of the key features of Apptentive is its in-app feedback feature, which allows you to gather feedback from users while they are using your app. This can include things like satisfaction surveys, NPS scores, and open-ended feedback. By gathering feedback directly from users, Apptentive allows you to understand their opinions, frustrations, and needs, providing a deeper understanding of user behavior. 

Apptentive provides sentiment analysis, which allows you to automatically analyze feedback and understand the overall sentiment of users. This can help you identify patterns in user behavior and understand the reasons behind them. With Apptentive, you can gain insights on user behavior and make data-driven decisions to improve your app's performance, by understanding customer sentiment and feedback.

Apptentive pros 

• Well-realized customer retention capabilities

• User surveys

• Sentiment analysis

• Customer service channel management

Apptentive cons

• Features are more suited for customer interactions, e.g., targeted campaigns

• Separate reports for different platforms call for manual compilation

Conclusion

Behavior analytics can be harnessed to assess user engagement, identify issues, and identify the potential for app improvements.

There’s a shift from traditional analytics processes that involve manual event setup to auto-capture analytics that are available in real time. UXCam uses auto-capture analytics to reduce time-to-insight as well as stakeholders’ level of involvement.

UXCam offers dedicated solutions for product, growth, engineering, and support teams. With data from the app, teams can make better, data-driven decisions in less time.

See UXCam in action by starting a free trial or requesting a demo today. 

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