How Bazaar increased checkout conversions by 4%
Ecommerce
Bazaar Technologies
Bazaar Technologies is Pakistan’s leading e-commerce and financial services technology company that connects households and businesses to a vast ecosystem of essential products - from groceries and personal care to stationery and office supplies.
Bazaar combines deep logistics, data science, and personalization to deliver a seamless digital commerce experience across more than ten major cities in Pakistan.
> 2M installs
on Google Play Store
18% increase
in items added to cart after a search
4%
checkout conversion lift
The challenge
The Bazaar team faced blind spots in understanding real user behavior. While they used databases for quantitative insights, they lacked visibility into the “why” behind user actions - for example, rage taps, hesitation, and confusing interactions that didn’t show up in dashboards.
The solution
Bazaar’s Product Discovery and AI squad implemented UXCam to complement their quantitative stack and uncover friction in real customer sessions. The team integrated UXCam easily - describing the setup as “straightforward” - and began analyzing the app through session replays and funnel visualization. UXCam’s session replays allowed the product and design teams to observe real user behavior, identify UI pain points, and validate hypotheses before running experiments.
Results
UXCam enabled Bazaar to uncover the root causes of low adoption in their new multi-search feature.
Only 29% of users who reached the search landing page actually initiated a search.
Session replays revealed UI design challenges that confused users - issues that quantitative data couldn’t explain.
The team ran an A/B test informed by these insights, resulting in a 4% lift in checkout conversion rate.
With faster visibility into friction points, Bazaar’s product team made decisions grounded in evidence, boosting confidence and collaboration across squads.