An app which doesn’t satisfy its users won’t survive in the highly competitive market of mobile apps!
July 21, 2019 by Annemarie Bufe
In general, frustration occurs when a person can’t overcome an obstacle or achieve a goal.
For your app, this means that your app isn’t working as your users expect or require. The following User Experience Statistics showcase the importance of such frustrations.
Frustrated users are unsatisfied, don’t like to use your app or will delete your app without using it. They’ll check out your competitors and probably like their apps more. At worst, the unsatisfied users will tell others about it and you’ll lose more potential users.
In short, that means: An app which doesn’t satisfy its users won’t survive in the highly competitive market of mobile apps!
SATISFIED CUSTOMERS ARE MORE LIKELY TO SHARE THEIR EXPERIENCES
EVERY EXPERIENCE IS IMPORTANT
32% of the customers would leave a brand they loved after just one bad experience
Only 1 out of 26 customers complain when they are unsatisfied, the rest churn without saying anything. The absence of negative feedback isn’t a sign of satisfaction. 91% of unsatisfied customers who don’t complain simply leave.
SMART PHONE USAGE
The average American checks his phone every 12 minutes – it’s 80 times a day
25% of mobile app have been used only once
TIME IN APPS
Users spend 90% of their mobile time on apps. They prefer apps in contrast to websites
71% of mobile app users churn within 90 days
SMART PHONE STORAGE
25% of users delete apps simply because their smartphone storage space is full
FULFILLING THE NEEDS
26% of mobile apps get deleted because they don’t fulfill the user expectations
Are you wondering how you can identify customer frustration? How can you prevent low quality apps? To learn how to capture micro-interactions and surface user frustrations, have a look at our e-book: Detecting Hidden User Frustrations
Passionate hobby dancer. Working at UXCam. Feel free to comment!