5 Best In-App Feedback Tools to Extract UX Insights

UXCam

Best for Enriching User Feedback

User feedback is always the user's interpretation of their experience with your app.

And while that's incredibly valuable, it leaves product teams with important questions—what device was this person using? What did their journey look like? What features did they interact with? That kinda thing.

UXCam helps you get the answers. We provide detailed session recordings, heatmaps, issue & frustration analytics, and user journey analytics to give you a better understanding of what your users are doing—and why they're doing it. By connecting UXCam with your in-app feedback tool of choice, you can bridge the gap between user feedback and the concrete data points you need to improve your product.

Key features

• Tagless Auto-Capture: Track every interaction in your app—no need to manually input events.

• Session Replays: Zoom in on sessions for a play-by-play of user behavior and understand what led to a piece of feedback.

• Heatmaps: Understand how users interact with your app, from the most popular screens to the least used.

• Frustration & Issue Analytics: Look for rage taps, UI freezes, and unresponsive taps in sessions that spawned negative feedback.

Pricing

We offer a free-forever plan that gives your team access to basic tracking and analysis features.

Are you looking to track more than 3,000 users monthly? Upgrade to one of your customizable paid plans—Growth and Scale. We'll work with you to create a plan that fits your needs.

We also offer a 14-day free trial of our paid features—perfect for testing UXCam out before committing.

Pros & cons

Pros

• Free-forever plan.

• Bridges the gap between qualitative and quantitative data.

• Deep analytics capabilities

• Easy to set up and use.

• Customizable dashboards.

Cons

• No support on free plan.

Survicate

Best for Adaptable Templates

Survicate is an in-app feedback tool trusted by enterprise-level companies like HubSpot, Blizzard, and IKEA.

Survicate combines a simple, WYSIWYG survey editor with powerful logic and segmentation systems for customizing the way surveys behave when launched. Plus, the tool makes it easy to get started with 160+ ready-made survey templates for every kind of research—from NPS to CSAT, CES, and beyond.

Key features

• Omnichannel Surveys: Distribute surveys via email, link, social media, website, web app, and (of course) mobile app.

• Customizable Surveys: Create surveys with custom logos and colors to match your brand identity.

• Segmentation & Logic: Segment users by their behavior and create logic triggers.

Pricing

Survicate has a great free offer—run any survey on any channel and collect responses for up to 7 days.

Beyond that, there are four paid plans ranging from Feedback Starter ($89/month) to Team Insights ($269/month). You'll probably be choosing the plan that supports the number of active surveys you want to run at once, although there are other reasons to upgrade, including:

• more user seats

• custom domains support

• user role support

Pros & cons

Pros

• Great free offer.

• 160+ survey templates.

• Easy-to-use dashboard.

• Tons of integrations.

Cons

• No survey efficacy testing.

Pendo

Best for Feature Requests

Pendo is a tool we've talked about quite a bit on the blog (see: Pendo vs. UXCam), but we've never covered its in-app feedback features in much depth.

Pendo Feedback is a product that allows you to close the feedback loop.  You can use it to collect user feedback in the form of feature requests and then update relevant customer segments when you roll out an update. It's a great way to keep users in the loop and build loyalty (and trust!) with your user base.

Key features

• Feature Requests: Collect feature requests directly from users in your app.

• Prioritization: Analyze feedback based on spend, usage history, and more.

• Product Updates & Roadmaps: Keep users in the loop by sharing product updates and roadmaps with relevant segments.

Pricing

Pendo offers a free plan with basic, branded access to their feedback tools.

Paid plans start at $7,000/year and increase based on the number of users you want to track (Pendo is also an analytics tool) monthly.

Pros & cons

Pros

• Comprehensive set of tools (analytics, feedback, etc.).

• Easy to set up and use.

• Powerful prioritization options.

Cons

• Pricing is on the higher end of the spectrum

Qualaroo

Best for In-Context Surveys

Qualroo is a popular in-app feedback tool that helps you gather insights directly from users.

With Qualroo, you can create surveys that appear at specific locations (and at specific times) in your app—perfect for catching users at the exact moment you need feedback. Plus, Qualaroo integrates with a host of third-party services like Salesforce and Zendesk, so you can easily connect it to your existing workflow.

Key features

• In-Context Surveys: Ask questions at exactly the right time and place in your app.

• Integrations: Connect Qualaroo to Salesforce, Zendesk, and more popular third-party services.

• Real-Time Insights: Analyze feedback and make changes in real-time.

Pricing

Qualroo offers three paid plans that support contextual surveys—Essentials ($69/month), Premium ($149/month), and Business ($299+/month). 

That said, you'll need to upgrade to Premium for access to the SDK.

Pros & cons

Pros

• Integrate directly with CRM and other third-party services.

• In-context surveys provide real-time feedback.

Cons

• No free plan.

• No SDK on the entry-level plan.

Mopinion

Best for International Products

Last but not least—Mopinion.

Mopinion is another popular survey tool (very similar to Survicate) that works especially well for international products thanks to seamless auto-translation for all surveys. Plus, the tool includes features like advanced logic and segmentation to create surveys tailored to specific user behaviors.

Key features

• Automatic Translation: Reuse your survey in different countries without having to worry about translation.

• Advanced Logic & Segmentation: Create surveys that are tailored to specific user behaviors with advanced logic and segmentation.

• Integrations: Connect Mopinion to major CRM, analytics, and other services in your workflow.

Pricing

Mopinion offers two plans—Standard ($259+/month) and Enterprise. The Standard plan is highly customizable, so you should have no problems building a plan that suits your needs.

Pros & cons

Pros

• Highly customizable plans.

• Automatic translation is offered for international products.

• Powerful segmentation tools.

Cons

• No free plan.

• More expensive than some of the other options.

FAQ - What are in-app feedback tools?

There are all kinds of ways to generate product insights. One of the more intuitive is user feedback—otherwise known as “asking users for their opinions directly”.

In-app feedback tools give you the power to do just that—directly in your app. You can reach out to users inside your product (through pop-ups, push notifications, etc.), collect user feedback, and implement changes quickly.

It’s a great way to understand what users think of your product and how they use it.

Build better products with the help of your users

Now that you know about the five best in-app feedback tools on the market, you can start collecting useful data from your users. Use this data to make informed decisions about how to improve your product—and you'll soon be on the road to success.

And if you're looking for a product analytics tool to enrich your existing feedback strategy, check out UXCam. We combine qualitative and quantitative data to give product teams a holistic view of user behavior in their products.

Get started with a 14-day free trial on us!

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