24 September, 2023
Product management is a powerful tool. In fact, prioritizing it can increase profit by 34.2%. But, like all skills, it takes practice and guidance to succeed.
At UXCam, we know a thing or two about effective product management—it’s one of the main focuses of our product and our blog. So, we thought we’d use that experience to review a selection of product management courses to recommend five of the best.
Let’s dive in.
Product Management Course (BrainStation)
Product Management Course (General Assembly)
Digital Product Management Specialization (University of Virginia)
Software Product Management Specialization (University of Alberta)
Certified Product Manager (Product HQ)
BrainStation's Product Management Course is designed to provide learners with the necessary skills and knowledge to succeed in a product management role.
The course includes live classroom sessions and online learning led by experts, where participants will gain expertise in product strategy, Agile methodology, Lean product development, wireframing, prototyping, and other essential skills. Additionally, the course offers opportunities to create a product portfolio project and obtain a professional certification upon completion.
Pricing: £2,950 upfront or £233/month over 12 months.
The Product Management Course offered by General Assembly is designed to equip students with the necessary skills and knowledge to succeed in product management.
The program emphasizes a well-rounded approach to product development, taking into account business viability, technical feasibility, and customer needs. Experienced instructors will equip you with the skills and knowledge to lead cross-functional initiatives and successfully bring your products to market. The curriculum covers crucial topics like Agile methodologies, stakeholder management, and data analysis.
The course offers flexible scheduling options, allowing students to learn part-time or participate in an accelerated 1-week course.
Pricing: £2,800 upfront or divided into one, two, or three installments.
The Digital Product Management Specialization program is designed for current and aspiring product managers.
This course (hosted on Coursera) focuses on current practices and includes crucial topics like product design, hypothesis-based development, agile methodologies, and lean startup principles. Upon completing the course, learners will gain the skills to create effective team charters, lead with design narratives, and encourage a culture of experimentation essential for successful product and team development.
Pricing: Free with Coursera Plus ($59/month).
The Software Product Management Specialization program is designed to help individuals develop their skills in Agile software development practices and product management.
Join instructor Kenny Wong from the University of Alberta in this beginner-level program that provides an immersive learning experience. This course equips learners with management techniques to apply to real-life scenarios and allows them to contribute to a community of software product management professionals.
By completing the program, participants will have the knowledge and confidence necessary to interact with clients, lead a team of developers, and tackle the complexities of software product management. The six-course series covers various aspects of software product management, like software requirements, product management, Scrum, agile practices, and project management.
Pricing: Free with Coursera Plus ($59/month).
Product HQ's Certified Product Manager course is a comprehensive online certification program designed to equip aspiring product managers with the skills, strategies, and frameworks needed to excel in their roles.
With over 70+ lectures, 6+ hours of content, and 5+ downloadable templates, this course covers essential topics like PM frameworks, blue ocean strategy, and jobs to be done. Additionally, students can access exclusive interviews with industry-leading product managers and a supportive community of over 9,000+ product professionals.
By enrolling in the Certified Product Manager course, students can expect to develop a strong foundation in product management and apply their learning to real-world projects. They will have access to downloadable templates used by actual product managers, learn how to answer popular PM interview questions and earn an official certificate of completion.
With lifetime access to course material and ongoing bonus content updates, this course offers a valuable investment in continuous learning and career advancement in product management.
Pricing: $350 upfront.
Product management oversees every facet of a product's lifecycle—from conception to market positioning.
It’s a tough job that spans many disciplines and requires a tricky blend of soft skills, technical abilities, and know-how. Obviously, cultivating this set of skills is no small feat.
That’s why product management training is so important in preparing professionals for this crucial role. They teach participants about high-level concepts, tactics, and best practices as well as specifics like:
Mastering analytics tools (like UXCam)
Creating a product roadmap
Building user stories
Conducting market research
Maintaining product pipelines
Optimizing user engagement and retention
Gathering customer feedback
Product management training offers a window into dynamic market demands and consumer preference shifts. This knowledge empowers product managers to develop adaptive strategies that ensure their products remain relevant and competitive.
By staying ahead of the curve, you can align your products with market needs, enhancing their chances of success.
A robust product management foundation has a profound impact on sales strategies. Product managers can craft compelling sales arguments by comprehensively understanding customer behavior, demands, and trends. These arguments are rooted in data-driven insights, creating a powerful connection with potential buyers.
As a result, sales departments become more effective and efficient, elevating your products to new clientele and bolstering revenue generation.
Effective product management extends beyond innovation—it also encompasses internal cohesion. Training equips existing teams with refined knowledge and unifies them under standard practices and policies.
This internal harmony accelerates solution creation and minimizes the time and resources dedicated to hiring and onboarding new staff. By building upon an established foundation, your team can focus more on developing ingenious solutions that drive your mobile app growth journey.
Mobile app teams that receive product management training gain a competitive edge in a constantly evolving marketplace. This training informs them about industry trends, improves sales strategies, and promotes internal consistency. By enrolling in reputable programs like the ones mentioned, teams can maximize their potential and enhance their product development journey.
Ready to start putting your project management skills into practice?
UXCam is an all-in-one mobile product analytics platform that helps PMs uncover the “whys” behind user behaviors. With a range of tools designed to help you empathize with your users, UXCam enables product teams to stay ahead of the curve and make data-backed decisions.
Sign up for a free trial today and start optimizing your mobile app experience. You might also be interested in these articles;
Ardent technophile exploring the world of mobile app product management at UXCam.
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