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Top 5 Snowplow Alternatives 2024

PUBLISHED

16 April, 2024

Tope Longe
Tope Longe

Growth Manager

Snowplow alternatives

Looking for the Best Snowplow Alternatives?

TLDR

Top 5 Alternatives to Snowplow

  1. UXCam

  2. Amplitude Analytics

  3. Pendo

  4. Mixpanel

  5. Kissmetrics

Snowplow is a powerful analytics platform that lets businesses collect and use event data. It helps companies track, store, and analyze data in real time, which is important for making educated decisions as you plan your app’s growth.

However, Snowplow might not be right for every business. You might need different features, find it too costly, or find it difficult to use. It's a good idea to shop around.

In this guide, we'll explore these top five Snowplow alternatives. Our goal is to help you find a solution that fits your data analytics plans.

Helpful summary

  • Overview: We explore the best Snowplow alternatives for mobile app analytics; UXCam, Amplitude Analytics, Pendo, Mixpanel and Kissmetrics

  • Why trust us: Our evaluation criteria encompass ease of use, customization, and integration capabilities. We have a proven track record of helping companies analyze their app’s health.

  • Why it matters: Understanding user experience is pivotal in mobile app product management you should consider the full list of Snowplow alternatives before you choose the right tracking tool.

  • Action points: Choose an alternatives like UXCam for its user-friendly interface and features geared towards improving app functionality through detailed UX insights. 

  • Further research: Investigate each alternative's specific features, pricing, and integration capabilities to find the best fit for your mobile app analytics needs.

Why listen to us?

UXCam Mobile app analytics Leader

At UXCam, we’ve helped more than 37,000 apps use mobile analytics to improve their user experience, boost sales, and increase adoption. We know the importance of choosing the right analytics tool and we want to share our knowledge with you.

UXCam

UXCam is a cloud-based tool that improves app function. It records and studies how users interact with an app. It offers live replays, heatmaps, and maps of user journeys. This helps businesses find and solve UX problems.

Mobile first solution UXCam

UXCam is easier to use than Snowplow. You don't need to code to use UXCam. This is good for teams without much tech knowledge. UXCam is great for mobile app analytics. Snowplow has more advanced features but they require technical expertise.

mobile app analytics heatmap app analytics

 Key features

  • Funnel analytics: Optimize conversions, discover new conversion paths, and more.

  • Retention analytics: Identify the factors influencing retention for long-term engagement.

  • Session Analysis: Test your app's key features and find UX issues.

  • Screen UX Analysis: Learn how each screen affects conversion rates.

  • User Analysis: Gain insights into how people use your app.

  • Interaction Heatmaps: See where users click most in your app.

  • API and Third-Party Integrations: UXCam works with tools like Firebase, Google Analytics 360, and Segment to add more functions.

Pricing

UXCam has three pricing plans—Free, Growth, and Enterprise. 

The Free plan works for apps with up to 3,000 monthly sessions. The Growth and Enterprise plans are for larger apps. As such, their prices depend on what the organization needs. This makes UXCam a flexible choice for all kinds of companies.

Pros and cons

Pros

Cons

  • Pricing information for growth and enterprise plan isn't publicly available

Amplitude Analytics

Amplitude Analytics is a tool that helps businesses learn how users behave. With clear data, it makes it easy for you to improve products and user experiences.

Amplitude dashboard

Key features

  • Customer Journey Visualization: Shows how users interact across different parts of their journey.

  • Dynamic Audience Segmentation: Groups customers by their actions, profiles, and product info.

  • Event and Retention Analysis: Looks at what users do and how to keep them.

  • Session Replay and A/B Testing: Lets you see how users behave and test new ideas.

  • Advanced Behavioral Analytics: Gives useful insights through deep analysis.

Pricing

Amplitude has pricing plans for different business needs. There's a free Starter plan and the Plus plan is $49 a month if you pay for a year. For more features, contact sales about the Growth and Enterprise plans.

Pros and cons

Pros

  • Has many features for detailed info on product use and user actions.

  • The dashboard looks good and is easy to use.

  • Gives real-time data to make quick, smart decisions.

  • Can deal with a lot of data, good for businesses with many users.

Cons

  • Might be too costly for small and medium businesses with lots of data.

  • Amplitude has many features which can be confusing.

  • Dashboards can't be changed much.

Pendo 

Pendo is a platform that helps teams understand how people use their products. It tracks product use, collects feedback, and sends messages in the app. This helps organizations learn what customers do, find out which features are popular, and improve customer experience by targeting specific groups.

Pendo dashboard

Key features

  • No-Code Functionality: Pendo lets you create surveys, in-app guides, and track metrics without coding.

  • Custom Themes and Flexible Dashboards: Choose from many colors for your app to match your brand. 

  • Integrations: Works with 50 popular tools like Intercom, Jira, Okta, and HubSpot.

  • Multi-Platform Analytics: Provides analytics for web and mobile apps. 

Pricing

Pendo has three pricing plans: Free, Growth, and Portfolio. The Free plan offers basic features like product analytics and in-app guides for up to 500 monthly users.

The Growth and Portfolio plans cater to more users and include advanced features like Net Promoter Score, roadmaps, and cross-app reports. Their prices vary based on your organization's needs.

Pros and cons

Pros

  • Easy to use, intuitive, and great customer support.

  • Helps understand user behavior for smarter decisions.

  • Automates onboarding and guides users.

Cons

  • Pricing may be too high for small companies or those growing fast.

  • Reporting and analytics are not detailed.

  • Advanced features, like data explorer and engagement score, are only available in expensive plans.

Mixpanel 

Mixpanel offers a comprehensive analytics platform for both web and mobile, focusing on user behavior and engagement.

Mixpanel Dashboard

Key features

  • Event Tracking: Mixpanel tracks user actions, giving insights into behavior.

  • Funnel Analysis: It helps understand user steps and where they quit, aiming to boost conversions.

  • Cohort Analysis: Track user groups over time to keep them coming back.

  • Custom Dashboards: Create your own dashboards to watch important metrics.

  • A/B Testing: Test different product versions with user groups.

  • Integrations: Mixpanel works with many tools, making it more useful.

Pricing

Mixpanel has three plans—Starter, Growth, and Enterprise. 

The Starter plan is free. It gives you 20M events a month. The Growth plan begins at $24 a month. It has more features. The Enterprise plan is customized. It adds features like automatic setup, better data control, and personal help getting started.

Pros and cons

Pros

  • Easy to use and navigate.

  • Gives instant updates on user actions.

  • Manages more data as businesses grow.

  • Highly customizable and works well with many tools.

  • Aims to provide useful metrics for real improvements.

Cons

  • The platform might feel too complex at first.

  • Not many options for showing data in different ways.

  • Sometimes, tracking and reporting are not accurate.

  • The cost may be too high for smaller businesses.

Google Analytics (GA4) 

GA4 represents a significant evolution from its predecessor, Universal Analytics. It's designed to offer a more integrated and intuitive understanding of user interactions across websites and apps, with a shift towards an event-based data model. 

Customer insights tools - Google Analytics 4

This new approach provides cross-platform tracking capabilities, AI-driven insights, and improved privacy controls, aiming to better anticipate user behavior and offer more meaningful analytics insights

Key features

  • Event-Based Data Model: Tracks interactions as events, offering a more nuanced view of user behavior across different platforms​ 

  • AI Insights and Analysis Hub: Uses AI to provide actionable insights and alerts on data trends, while the Analysis Hub allows for deeper analysis and reporting​.

  • Improved Real-Time Overview: Enhanced real-time tracking capabilities offers clearer and more detailed view of traffic sources and user actions as they happen​.

  • Debug View: Help users troubleshoot and correct tracking issues, streamlining the process for cleaner and more accurate data collection​.

Pricing

Google Analytics 4 (GA4) provides two pricing options. The Free Version is open to anyone with a Google account but has limited data capabilities. On the other hand, the Paid Version, also known as Google Analytics 360, reportedly starts at $50,000 per year or $4,166 per month. The cost of this version is based on usage, increasing with the number of monthly events tracked. 

Despite the higher price tag, the Paid Version offers more features and functionalities compared to the Free Version, making it suitable for businesses with advanced analytics needs and a larger budget.

Pros and cons

Pros

  • Advanced AI insights.

  • More detailed and real-time overview of analytics data.

  • Provides valuable user insights without requiring a large financial investment.

Cons

  • Transition from Universal Analytics can be challenging for many.

  • Some reported loss of historical data comparison capabilities.

  • The new interface can be difficult to navigate. 

  • Misses features users previously relied on in Universal Analytics​.

Snowplow Analytics review

Snowplow is an advanced analytics platform for web, mobile, and server-side event data. It allows businesses to collect, process, and analyze their customer and product data in detail with built-in analytics tools and integrations with popular data warehouses.

Key features

  • Cross-platform collection: Collect event data from web, mobile, and server-side sources.

  • Real-time processing: Offers real-time data processing to enable near-instantaneous insights and actions.

  • Data enrichment: Apply custom rules for data enrichment to add context and meaning to your event data.

  • Integrations: Seamlessly integrate with popular data warehouses such as Google BigQuery, Snowflake, Amazon Redshift, and more.

What to consider when looking for Snowplow alternatives?

Snowplow is powerful, but it isn’t a perfect tool. Here are a few criteria to keep in mind when evaluating alternatives:

  • Ease of Use: Some businesses might not have the tech skills for a complicated setup. It's important to pick tools that are easy to start using. For example, UXCam has a user-friendly interface that doesn’t need much tech knowledge.

  • Customization: If you need to slice your data in many different ways, you need a tool that has deeper analytics capabilities.

  • Integrations: Think about the other tools your business uses. Choose a tool that works well with them. For example, Mixpanel can connect with popular CRMs, marketing tools, and data storage systems.

Conclusion

Choose the right tool to better understand and improve your customer's experience. While there are many Snowplow alternatives, UXCam stands out as the option that balances depth with ease of use.

If you want to be the kind of business that keeps its finger on the pulse and understands what its users want, then try out UXCam. 

Whether you're just starting out or running a large enterprise, UXCam provides valuable data that you can trust to shape your strategy.

Sign up for a free UXCam trial today. Start turning your data into insights you can use.

You might also be interested in these;

Top 19 Mobile App Analytics Tools in 2024

How To Write a Tracking Plan for Mobile App Analytics

React native mobile app analytics tool: UXCam

7 must-know mobile app analytics best practices

Top 3 Best Flurry Mobile App Analytics Alternatives

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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