PUBLISHED
19 April, 2024
Growth Marketing Manager
The news that Flurry Analytics will be sunsetting on March 15th 2024 has left tons of mobile product teams scrambling to find an alternative.
The platform offered comprehensive analytics for mobile apps, including user acquisition, engagement, and retention metrics—all without impacting app performance thanks to an excellent, lightweight SDK.
But fear not, there are plenty of other options on the market that can provide similar (or even better) insights into your mobile app. In this UXCam guide, we introduce you to our top three Flurry mobile app analytics alternatives. Why listen to us?
UXCam is a leader in product and experience analytics for mobile apps. And our data is trusted by some of the world’s largest mobile brands—including Costa Coffee, PlaceMakers, Housing.com, and more.
We know mobile app analytics inside and out—and we want to help you find the best solution for your needs.
Let’s get started.
Overview: This article introduces you to three mobile app analytics platforms to consider as Flurry closes down March 2024.
Why you can trust us: We’re a leader in the mobile app analytics space and have helped 61,000+ product teams worldwide.
Why this is important: Mobile app analytics are essential for understanding user behavior and improving your app's performance. With Flurry's impending shutdown, it's important to find a reliable alternative.
Action points: Our recommendations are UXCam, Mixpanel, and Heap.
Further research: Check out our guide to the best mobile app analytics tools for 2024.
Here are our top three Flurry analytics alternatives:
UXCam
Mixpanel
Heap
UXCam is a leader in product and experience analytics mobile apps. Our suite of tools helps product teams identify key trends and patterns in your app data—building a solid foundation for data-driven product decisions.
From quantitative data on usage and retention to qualitative data on user behavior, UXCam provides a holistic view of your app's performance. With our easy-to-use interface and customizable dashboards, you can quickly identify areas for improvement and make informed decisions to optimize your app.
Tagless autocapture: Automatically track user experience with one snippet of code.
Session replay and heatmaps: Use end-to-end session recordings to add context to quantitative data. Find the most and least utilized features and elements.
User segmentation: Use our custom segmentations to uncover hidden patterns for conversion, engagement, and churn reasons.
Funnel analysis: Optimize conversions, discover new conversion paths, and more.
Retention analysis: Identify the factors influencing retention for long-term engagement.
We have three flexible price plans to accommodate businesses of all sizes, from SMBs and startups to massive enterprises. We charge based on the number of monthly sessions.
Here are our plans:
Free: For up to 3,000 monthly sessions
Growth: Custom monthly sessions, onboarding manager, event analytics, collaboration tools
Enterprise: Custom monthly sessions, user journeys, issue alerts, chat support
All plans include tagless autocapture, frustration signals, and unlimited user licenses. You can try UXCam out with a 14-day free trial, or book a demo for a more guided experience.
Pros
Mobile-first platform
Comprehensive features and tools
Enterprise-level security
Great customer support
Free plan
Cons
Pricing information for growth and enterprise plan isn't publicly available
Mixpanel is known for its user-centric approach to analytics. Its real-time tracking and analysis capabilities provide instant insights into in-app behavior and engagement, making it stand out as another top Flurry alternative.
Interactive UI: Ask Mixpanel questions like hidden patterns and root causes for more data clarity.
Metric monitoring: Compare and monitor current and past trends to support growth and engagement.
Regression analysis and feature testing: Validate the impact of new features, campaigns, and product changes.
Mixpanel has three price plans, all including data collection and tracking functionalities:
Free: Core reports, integrations, unlimited data history
Growth ($20+/mo): Two-factor authentication, unlimited saved reports, group analytics
Enterprise ($833+/mo): Advanced data governance, priority support, unlimited saved reports
Pros
Easy setup and integration
Good customer support
Push notifications functionality
Cons
Overwhelming UI due to extensive features
Expensive
Heap is known for its simplicity and great usability. The tool analyzes your data to highlight insights into the user’s journey and validate UX decisions. This leads to more confident, efficient development.
Heap Illuminate: Uses data science to detect unknown friction points for insight into user behavior.
Cross-platform analytics: Automate your cross-platform insights for the best mobile experience.
Playbooks: Heap provides templates and analyzes for recurring use cases for a streamlined data analysis process.
Heap has four plans, where pricing depends on the number of monthly sessions.
Free: Up to 10k monthly sessions, 6 months of data history, funnels, and journeys
Growth: Unlimited users and reports, 12 months of data history, Heap community membership
Pro: Custom pricing, engagement matrix, report alerts, standard support
Premier: Custom pricing, dedicated CSM, premium support
Pros
Great integrations with other tools
Good help documentation and resources
Easy setup
Cons
Slight learning curve for advanced features
Pricing not available on their website
Here, we’ve made it easier to see why UXCam is not only an upgrade to Flurry but stands out as the best alternative to Flurry.
Flurry | UXCam | Mixpanel | Heap | |
---|---|---|---|---|
Autocapture | ❌ | ✅ | ❌ | ✅ |
Session replays | ❌ | ✅ | ❌ | ✅ |
Heatmaps | ❌ | ✅ | ❌ | ✅ |
Event tracking | ✅ | ✅ | ✅ | ✅ |
Crash analytics | ✅ | ✅ | ❌ | ❌ |
Cohort analysis | ❌ | ✅ | ✅ | ✅ |
Issue analytics | ❌ | ✅ | ❌ | ❌ |
Retention analysis | ✅ | ✅ | ✅ | ✅ |
Smart events | ❌ | ✅ | ❌ | ❌ |
Custom dashboards | ✅ | ✅ | ✅ | ✅ |
Segmentation | ✅ | ✅ | ✅ | ✅ |
Customizable and 3rd party integrations | ❌ | ✅ | ✅ | ✅ |
AI or machine-learning insights | ❌ | ✅ | ✅ | ✅ |
Migration assistance | ❌ | ✅ | ✅ | ✅ |
Google-approved SDK | ❌ | ✅ | ❌ | ✅ |
SOC 2 compliance | ❌ | ✅ | ✅ | ✅ |
GDPR compliance | ✅ | ✅ | ✅ | ✅ |
Free plan | ✅ | ✅ | ✅ | ✅ |
In addition to our comprehensive product suite offering all the features and functionality PMs sought, here’s why else we’re the best Flurry alternative:
Specialists in mobile app analytics: Our platform is built specifically for mobile apps. It offers PMs all the analytics tools they need to gain deep insights into their users' behavior and improve their mobile app's performance.
Smart Events for advanced tracking: Smart Events mean that anyone can track behaviors and uncover insights without needing to know code. PMs can easily set up custom events and see how users interact with every aspect of their app.
Compliance you can trust: We take data privacy seriously. Our platform is SOC 2, CCPA, GDPR, and HIPAA-compliant, so PMs can rest assured that their user's data is protected and handled ethically.
Customizable dashboards: Every team has different needs when it comes to data analytics. That’s why we offer fully customizable dashboards so that PMs can see the metrics most important to them at a glance.
Google-approved SDK: Our SDK is approved by Google, meaning that it follows all best practices and adheres to strict guidelines. It’s designed to get you the data you need without any noticeable impact on performance.
As Flurry closes up shop in the coming months, it’s important to prepare for a smooth transition to an alternative data analytics platform. And with its powerful features and comprehensive data privacy measures, UXCam is the perfect choice.
To explore our capabilities in more detail, schedule a demo or sign up for your free trial.
You might also be interested in these;
Best alternative to Flurry Analytics SDK
Mobile app tracking: Practical guide and best tools
How to measure, analyze, and reduce app churn
How to set up mobile app event tracking – the complete guide
AUTHOR
Growth Marketing Manager
Ardent technophile exploring the world of mobile app product management at UXCam.
Stay up-to-date with UXCam's latest features, insights, and industry news for an exceptional user experience.
Discover the secrets to improving your mobile app's performance. From monitoring crashes and UI freezes to minimizing app launch delay; improve your user's experience...
Growth Marketing Manager
Explore essential mobile app engagement benchmarks to enhance your product...
Growth Marketing Manager
Uncover insights on mobile app churn rates and key benchmarks, essential for optimizing user retention and benchmarking your app's...
Growth Marketing Manager