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Flurry SDK for Android & iOS - Pros, Cons & Best Alternative

PUBLISHED

2 January, 2024

Tope Longe
Tope Longe

Growth Manager

Flurry SDK

With the announcement of the discontinuation of the Flurry SDK in March 2024, many product managers are faced with finding a suitable replacement. The exit of such a long-standing player in the app analytics domain marks a significant shift. 

It also brings UXCam’s SDK into the spotlight as a leading replacement.

Fortunately, we offer a modern approach to app analytics with a strong focus on user experience and optimization. In this guide, we’ll discuss how the UXCam SDK stacks up against the legacy of Flurry SDK for PMs seeking new solutions or exploring options.

Why listen to us?

We're the market leader in providing in-depth insights for mobile app product teams. 

UXCam G2 leader badges

Our SDK is mature, reliable, stable, and implemented on over 37,000 apps in Google Play and the App Store. It’s also one of the Top 80 Mobile SDKs according to Google, meaning we're trusted by major players in the mobile industry.

Let’s dive in!

Helpful summary

  • Overview: This article compares Flurry and UXCam’s SDKs as mobile app teams seek the best alternative to Flurry as it shuts down in March.

  • Why you can trust us: We're leaders in mobile app analytics and are experienced in helping product teams achieve significant results through data-driven development.

  • Why this is important: The quality and capabilities of an SDK play a crucial role in the accuracy and utility of analytics collected.

  • Action points: Consider the specific analytic capabilities most important for your app—for example, simple metrics or deeper, UX-focused analytics.

  • Further research: Check out our guides on how UXCam works for an introduction.

Flurry SDK vs. UXCam SDK: overview

Flurry and UXCam both offer mobile analytics through SDKs (compatible with both iOS and Android). However, there are some key differences between the two that may influence your decision as a product manager.

The biggest (and most obvious) difference is that Flurry is closing up shop, while UXCam is rapidly growing and improving. We have big plans for the future and are constantly improving our mobile app analytics suite.

Beyond that, there are also differences in focus.

The Flurry SDK is ideal for a broad overview of app performance and user behavior metrics. The UXCam SDK is designed to help developers dig deeper into the “WHY” behind those metrics with features like smart events, session replays, heatmaps, and more.

What is the Flurry SDK?

Flurry is a well-known, free analytics platform for mobile and web apps. Founded in 2008, they were the world’s first iOS and Android analytics solution and have been a major player in the app analytics industry ever since. 

However, Flurry recently announced that they were shutting down on March 15th, 2024.

The Flurry SDK is a “software development kit” that allows developers to collect data from their mobile apps and analyze it using the Flurry platform. The SDK can track user behavior, crashes, app usage, engagement, and more.

Flurry’s SDK is known for easy implementation, offering a relatively straightforward integration process to start tracking analytics data. The process typically involves adding the Flurry library to your project, using a few lines of code to initialize the SDK in your app, and then starting to log events.

Key features

  • Custom events: Track up to 500 in-app events to gain insights into user behavior and engagement.

  • Segmentation: Break down analytics data by specific segments, such as device type, app version, location, etc.

  • Funnel: Create conversion funnels to learn more about how users navigate through your apps, including key events like drop-off points.

  • User journeys: Analyze the step-by-step paths individual users take through your app.

  • Push notifications: Use user behavior to trigger push notifications on both iOS and Android.

Pricing

Flurry is a free product.

Pros and Cons

Pros

  • Free use makes it more attractive for start-ups and SMBs

  • Mobile app version available

  • CGPR and CCPA-compliant

Cons

  • Features may be too basic for specialized or advanced analytics

  • Sunsetting on March 15th 2024

What is the UXCam SDK?

UXCam is an all-in-one mobile analytics platform powered by a market-leading SDK.

UXCam is designed to give mobile product teams a single source of truth for all product and user experience analytics. Our battle-tested SDK uses tagless autocapture to automatically track every in-app interaction—perfect for retroactive event analysis or fixing a pesky bug that only seems to happen in the wild.

Once you’ve started collecting data, UXCam gives you tons of ways to visualize and analyze it—from user session recordings to heatmaps and funnels.

Technical details

Basic integration takes a couple of hours with one developer, depending on the size of your customizations and requirements. A full integration, including importing UXCam, creating the configuration object, and initializing the SDK, can be done in 30 minutes.

Here are a few specs that show off our SDK:

  • Memory usage: Less than 1 MB.

  • Main thread usage: On average, 19 ms per frame drawn into Bitmap.

  • Bandwidth usage: Our SDK has minimal impact on network bandwidth, since it performs network calls at the start of an app session and after the app goes into the background.

For more technical SDK details, check out our article on why UXCam has one of the best-performing SDKs in the market.

Key Features

  • Session recording: Watch the recordings of user sessions to see how they interact with your app naturally. To receive the full context of user interactions. Filter sessions by rage taps, quit rates, or crash counts.

  • Heatmaps: See where your users tap, and swipe on the screen. Understand the elements that attract the most and least attention.

  • User journey: Analyze your user journeys to find bottlenecks, unusual routes, behavioral patterns, and more.

  • Issue analytics: Identify and analyze app crashes to improve app stability. Detect issues users encounter to help your teams prioritize fixes based on impact on the user experience.

  • Segmentation: Use our pre-figured filters for targeted behavior or characteristic analysis.

  • Retention analysis: Measure how well your app retains customers over time with insights into loyalty and app stickiness.

Pricing

We have three price plans. A free forever plan and two custom plans. Our pricing is based on the number of monthly sessions. 

  • Free: Up to 3,000 monthly sessions, unresponsive gesture analysis, collaboration tools

  • Growth (custom): 3rd party integrations, seven custom dashboards, retention analytics

  • Enterprise (custom): SSO, chat support, issue alerts

Our plans are designed to work for businesses of all sizes and include frustration signals, session replays, and SOC compliance. You can also start with a risk-free 14-day free trial if you want to try the platform out before committing.

Pros and Cons

Pros

  • Offline sessions are stored on the device until it reconnects to the internet

  • Supports native and non-native frameworks

  • Mobile SDK experts are at hand to help

  • Officially registered in the Google SDK Index

  • Awarded badge for “Most implementable” by G2 user reviews

Cons

  • Limited access to features on the free plan

Flurry SDK vs. UXCam SDK: Feature comparison

Flurry SDKUXCam SDK
Easy to integrate
Session replays
Tagless autocapture
Heatmaps
Journey analysis
Dashboards
Smart events
AI insights
Blurs personally identifiable information
SOC 2-compliant
GDPR-compliant
CCPA-compliant
Reliable stability
Customizable
Cross-platform support
Great SDK support reputation
Scalable
Offline data handling
Sunsetting in March 2024

Why do users choose UXCam?

  • We are mobile-first: Our extensive product suite offers tools and features optimized for mobile app analytics.

  • Complete data capture: Our tagless autocapture functionality ensures all important interaction data will be captured without manual tagging.

  • Cutting-edge SDK: Our market-leading SDK is designed to offer the most efficient, effective, and reliable analytics.

  • Enterprise-level security: We blur and mask personally identifiable information.

  • Actionable insights: We focus on delivering actionable insights to improve your apps’ UX, increase conversions, and drive user engagement.

  • Easy to set up and use: Getting started with us is straightforward and accessible for teams at different tech expertise levels. 

UXCam’s SDK is best for user-centric mobile apps

In this comparison, we’ve seen how the Flurry and UXCam SDKs each bring their unique strengths to the table. 

The Flurry SDK broad analytics features have long been a go-to choice by developers for mobile app analytics. However, its discontinuation in March means developers will need to find alternatives.

UXCam offers an award-winning, low-risk, and high-performance SDK that ensures minimal impact on app performance while generating the most accurate data and detailed user experience insights.

To see our SDK in action, request a demo or sign up for your free trial today.

You might also be interested in these;

Best alternatives to flurry analytics for moble apps

Mobile app tracking: Practical guide and best tools

How to measure, analyze, and reduce app churn

How to set up mobile app event tracking – the complete guide

How to measure product adoption (metrics, formulas & tools)

Top 51 important mobile app KPIs to measure performance

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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