User Behavior Analytics Examples and Case Studies

What is user behavior analytics?

We’ll get to the examples in a second. First, let’s set the stage—what is user behavior analytics anyway?

The simple definition is that it’s the process of transforming user behavior data (clicks, taps, etc.) into actionable insights. Of course, this isn’t as simple as it sounds. You need specialized tools to collect the data, techniques to analyze it, and a solid understanding of user behavior to make sense of it all.

It’s well worth the effort, though.

As we’ll (hopefully) show with these examples, user behavior analytics can produce some pretty incredible results for your business. From doubling sales to boosting adoption by 5,000% (yes, really), we’ve seen first-hand just how powerful this approach can be.

Why user behavior analytics?

• Better product outcomes: When you align your product with your users' wants, needs, and expectations, amazing things start to happen. Revenue grows, customer satisfaction increases, and you gain a competitive edge.

• More confident development: User behavior analytics (when done well) is as close to a definitive blueprint for successful product development as you can get. When you have real data about how your users navigate, engage, and interact with your product, you can pretty accurately predict how they’ll respond to your decisions. 

• Targeted improvements: Finally, user behavior analytics also allows you to distinguish between the behaviors of different user segments. This means your decisions can target specific groups, rather than taking a one-size-fits-all approach.

3 examples of user behavior analytics

Here are some examples of user behavior analysis to inspire you;

1. Addressing pain points - The Recora case study

2. Data-driven development - Inspire fitness case study

3. Testing hypotheses - Job Nimbus case study

1. Recora: Addressing pain points

Every product has quirks that annoy users. Usually, they aren’t dealbreakers on their own… but lots of little annoyances can add up to lost customers pretty quickly. This is an issue that Recora ( a virtual cardiac recovery app) faced head on.

The app was received well in general, but the team was seeing a lot of support tickets complaining of bugs and issues that couldn’t be replicated. And if the issue wasn’t technical, it was likely an issue with user error.

The product team turned to UXCam’s user behavior analytics tools.

They started by segmenting the impacted sessions. Then, they looked for patterns using heatmaps and event analytics. When they found a button that tons of impacted sessions interacted with, they zoomed in with session replays and hunted for the root cause.

The culprit? Users were pressing and holding a button that was meant to be tapped. It took ten minutes of development time to add this functionality, and it slashed support tickets by 142% instantly. 

2. Inspire Fitness: Data-driven development

When you’re building a product, how do you know what to prioritize? The most reliable way is surprisingly simple—analyze what’s already resonating with users. This is a technique that Inspire Fitness used to great success.

Inspire Fitness is a leader in online fitness classes. And if you know anything about the health and fitness market, you know it’s crowded. Standing out means being acutely aware of what your users want and expect from your product (not competitors).

The team turned to UXCam to understand how users were interacting with their app.

More specifically, they:

• Set up events to identify popular classes and instructors

• Analyzed heatmaps for new features to see how users were engaging with them

• Built dashboards to track key metrics

The results? Inspire was able to take a data-driven approach to development that boosted time spent in the app by 460%.

3. JobNimbus: Testing hypotheses

Poor design and development choices can be demoralizing. It’s especially hard to figure out what your users do want when you’ve guessed incorrectly in the past. Forming and testing hypotheses with user behavior analytics can help you find the right path forward.

JobNimbus is a cloud-based project management and CRM software for contractors. And their mobile app was (at one point) a top-three reason for churn—not ideal. They smartly called for a complete redesign and turned to UXCam for help validating their ideas.

The team used UXCam’s modular dashboards to track key metrics and KPIs. 

Whenever they implemented a new design or feature, they would use the dashboard to see if it had a positive impact on user behavior. They also used session replays, heatmaps, and user journey analysis to understand the “whys” behind confusing user behavior.

In just 18 months, they managed to build an app that was a top-three retention reason.

Conclusion

Getting started with user behavior analytics can be daunting. Hopefully, these examples have shown just how intuitive it can be to solve product problems with user data.

Of course, having the right set of tools can be a big help. The reason UXCam stands out from the rest is our focus on mobile products and our commitment to making product analytics accessible to everyone—from tech-savvy developers to non-technical marketers.

Want to see UXCam in action? Get started with a free trial or schedule a demo.

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