A Five-Second-Test is a method of user testing that allows you to measure the first impression users have of your product.
As the name suggests, the first impression is limited to a period of 5 seconds. 5-second tests are often used to check whether websites, apps, or products communicate their intended message effectively, quickly, and intuitively.
In this type of test, the respondent looks at the design of a website or app for 5 seconds. Afterward, he is asked questions. These may relate to, for example, what the respondent remembers. Personal impressions of the product can also be part of the questionnaire.
The most commonly considered topics of a 5-second test are the following:
Not only can the test be performed quickly, but the initial analysis of the results does not take much time. Ideally, respondents' answers are sorted, categorized, and prioritized.
The first basic mood of the respondents can be recognized after a short time. However, in order to obtain more in-depth results, a detailed analysis of all respondents' answers should be carried out.
Compared to conventional UX methods, a 5-second test has the following advantages: