Amplitude Pricing - Plan Comparison, Pros, Cons & Alternative

What is Amplitude?

Amplitude is a comprehensive product analytics and experimentation platform for web and mobile. 

It offers all kinds of advanced features—from user journey analysis to behavioral cohorts and real-time analytics to tracking and measuring user interactions. It’s also known for its visualizations, which make it easy to understand complex data and integrations with other analytics tools (like UXCam).

Key features

• User Journey Tracking: Allows you to track the path users take through your application or website.

• Event Tracking: Enables you to track specific actions or events that users perform on your platform.

• Funnel Analysis: Helps you understand the conversion rates between different user journey stages.

• Cohort Analysis: Allows you to group users based on shared characteristics and analyze their behavior.

• Retention Analysis: Helps you understand how well you retain users over time.

Amplitude pricing structure

Now, onto the pricing.

Amplitude’s pricing structure is based on plans—there are three to choose from:

• Starter (free)

• Plus (starting at $49/month)

• Growth (custom)

• Enterprise (custom)

The higher tier the plan, the more advanced features you can access.

Amplitude plan breakdown

Starter (free)

The Starter plan is completely free to use. 

It includes:

• Starter templates

• Collaboration & integrations

• Dashboard subscriptions

• Foundational product analytics

• User journeys

• Data tables

• Campaign reporting (1 channel view)

• Qualitative insights

• Replay collaboration

• Replay search

• Replay data masking

• User lookup

• Monthly sessions: 1,000

• Retention: 1 month

• Team members: Unlimited

• Monthly tracked users: Up to 50K

• Saved charts: 10 per org

• Spaces for collaboration: 1

• Projects for analysis: 1

• Data access: 1 year

Plus (from $49/month)

Plus is a paid plan that starts at $49/month.

It includes everything in Starter, plus:

• Behavioral cohorts (5 per org)

• Custom events and formulas

• Contextual analysis (Limited)

• Monthly sessions: 10,000

• SSO & project-level permissions

• Advanced permissions & SCIM

• EU data center option

• Access community and education

• Online support

• Monthly tracked users: Up to 300K

• Saved charts: Unlimited

• Spaces for collaboration: 3

• Projects for analysis: 3

• Data access: 2 years

Growth (custom)

Growth is the first of Amplitude’s high-volume plans. Pricing for this plan is bespoke, since it depends on your company’s individual needs and goals.

It includes everything in Plus, plus:

• Advanced behavioral analysis

• Saved metrics to track KPIs

• Conversion drivers

• Cart analysis

• Forecasting and anomaly detection

• Monitoring & alerts

• Root-cause analysis

• Cross-product analysis

• Analysis content management

• Cross-product replays

• Monthly sessions: Custom

• Retention: 3 months

• Customer support

• Onboarding and customer success

• Assigned account manager

• Early access to betas

• Projects for analysis: 15

Enterprise (custom)

Finally, the Enterprise plan offers:

• Professional services

• Projects for analysis: 50

Amplitude pricing reviews

So, how do real users feel about Amplitude’s pricing? We checked pricing reviews on G2 and summarized our findings:

Pros:

• Companies using multiple tools for analytics, experimentation, and personalization can (potentially) save.

Cons:

• Some important features are paywalled behind plans that are inaccessible to small and medium businesses.

• The Growth plan is expensive for what you get.

• There are plenty of cheaper alternatives out there.

Best Amplitude alternative: UXCam

Looking for an affordable, mobile-first alternative? Enter UXCam.

Our platform is designed to give mobile product teams access to the same powerful analytics tools Amplitude offers—but with a focus on mobile. Our suite of UX research features includes session replays, heatmaps, retention analytics, event analytics, and more.

Here are a few features:

• Session Replay: Watch recreations of real user sessions to pinpoint frustrations and add visual context to your research.

• Heatmaps: See where users are tapping, scrolling, and swiping on your app to identify hotspots and areas of improvement.

• Retention Analytics: Understand how many users return to your app after a certain period of time and what actions they took in between.

• Event Analytics: Track specific events or actions within your app to see how users interact with different features.

• Dashboards: Build modular dashboards that display the data and reports you need easy access to.

UXCam Pricing structure

At UXCam, we try to keep our pricing simple.

We offer three plans:

• Free (up to 3,000 monthly sessions)

• Growth (custom)

• Enterprise (custom)

UXCam plan breakdown

Free

This plan supports up to 3,000 monthly sessions along with features like:

• Auto-capture of all gestures

• Frustration signals

• Session replay

• User analytics

• 1 dashboard

• Basic filters

• Unlimited user licenses

Growth 

This plan is tailored to your needs. It offers everything in Free, plus:

• Custom events

• Event analytics

• 10 funnels

• 7 dashboards

• Retention analytics

• 3rd party integrations

• Custom data retention

Enterprise

This plan offers features that help large corporations manage their analytics. It includes everything in Growth, plus:

• API and CSV data export

• SSO/SAML

• Structured onboarding support

• Dedicated customer success manager

• Unlimited funnels

• Custom dashboards

• Custom apps

UXCam pricing reviews

Pros:

• Intuitive user interface

• Focused on user experience insights

• Competitive pricing for what you get

Cons:

• Less detailed behavioral analytics compared to Amplitude

• Limited third-party integrations

Amplitude vs. UXCam - overview

Conclusion

Choosing the right analytics tool boils down to understanding your specific business needs and goals. 

If you’re looking for cross-channel tracking, Amplitude is the way to go. But if you’re looking for in-depth mobile analytics that helps you optimize UX, UXCam is the better choice.

Want to take UXCam for a test drive? Sign up for a free trial today.

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