PUBLISHED
27 May, 2024
Growth Marketing Manager
Wondering if Heap is worth it and open to considering better alternatives?
Heap is a popular analytics tool with thousands of happy users. But its pricing model makes it a bit difficult to tell whether it’s offering good value for the money.
In this guide, we’re diving into the world of mobile app analytics and taking a closer look at Heap. We’ll unpack the pricing model to help you determine if it’s worth the investment, and provide a great alternative for mobile product teams.
Overview: We explore the pricing and features of Heap and UXCam to help you choose the best user analytics tool for your business.
Why trust us: We are a leader in mobile app analytics with years of experience and 37,000+ happy customers.
Why it matters: The analytics tool you choose impacts your ability to improve user experience and drive business growth.
Action points: Heap is a great analytics tool with a lot going for it, but its cost is definitely something that users complain about.
Further research: Want more analytics tool reviews? Check out the UXCam blog.
Heap is a product analytics tool for web, mobile, and (according to them) any other platform. It’s designed to help you track every activity every user takes in your product, without having to write any code. Heap also offers tools for visualizing all this data using funnels, reports, and charts.
Heatmaps
Dashboards
Friction point surfacing
Charts and visualizations
Dat warehouse integrations
Heap’s pricing is fully bespoke, but they do offer distinct plans:
Free
Growth (custom)
Pro (custom)
Premier (custom)
As you move up the tiers, you unlock more advanced features, longer data retention, more user seats, and more monthly tracked sessions.
The Free plan is… free. It’s a great option for either small-scale startups looking for product-market fit or businesses that want to test Heap out before moving further.
It includes:
Charts
Funnels
Journeys
Retention
Influence
Autocapture
APIs
Enrichment Sources
Data History (6 Months)
Visual Event Labeling
Custom Event Properties
Definition History
Live Event Data Feed
Shared Spaces
Personal Spaces
Dashboards
GDPR Compliant
CCPA Compliant
SOC-2 Certified
Data Privacy Controls
User Privacy API
Heap Community Membership
Heap University
This paid plan includes everything in Free, plus:
Data History (12 Months)
Basic Technical Support
If that doesn’t seem like a huge jump in value, you’re not alone.
This higher-tier paid plan includes everything in Growth, plus:
Engagement Matrix
SSO
Projects & Environments (2, Add-on More)
HIPAA (BAA Signed)
Standard Support
Premium Support (Add-on)
Professional Services Packages (Add-on)
Training Sessions with Heap Experts (Add-on)
This is the highest-tier plan on offer. It includes everything in Pro, plus:
Account-Based Analytics
Heap Activate
Heap Connect
SSO (Unlimited)
Projects & Environments (Unlimited)
Custom User Permissions
Audit Logs
SCIM
Premium Packages Available
Training Sessions with Heap Experts
Customer Success Manager
If you’re wondering if Heap is worth the cost, reviews are a good place to find answers—especially since you can’t get an idea of what you’ll pay without talking to sales.
Overall, pricing reviews on G2 are mixed. Here are some common themes:
Heap is more affordable than some analytics tools (like Amplitude).
Heap offers solid ROI in terms of reduced development costs.
Paying for longer data retention and additional features gets expensive.
Some customers feel that the cost/benefit ratio isn’t worth it for their business.
Small businesses tend to find Heap a bit too pricey.
Looking for a mobile-first Heap alternative that prioritizes affordability without sacrificing features?
At UXCam, we understand that budget is a major consideration for businesses of all sizes. That’s why we offer flexible pricing plans and a variety of features to fit your needs. Our user monitoring, mobile heatmaps, and session replay tools give you valuable insights into how users interact with your app so you can make data-driven decisions to improve the user experience.
Session replay: Record what users do in your app, such as tapping, swiping, and typing.
Heatmaps: See what areas of your app are getting the most engagement, and where users are encountering roadblocks.
User journey mapping: Visualize the entire user journey to identify points of drop-off or confusion.
Conversion funnels: Track how users move through your app and optimize for higher conversions.
Retention analytics: Understand how often users return to your app and what features contribute to their retention.
Crash reporting: Identify and troubleshoot any app crashes in real time.
Like Heap, UXCam offers bespoke pricing and a range of plans to choose from:
Free
Growth
Enterprise
Let's break down what’s included in each.
Our free plan is designed to be generous enough to work for bootstrapped businesses looking for deep, actionable insights.
It includes:
Recorded Sessions (Up to 3,000)
User Licenses (Unlimited)
Apps Supported (2 production apps)
Video retention (1 month)
Session retention (6 months)
Tagless Autocapture
Session replay
Session Insights
User Analytics
Frustration Signals (Rage gesture)
Unresponsive Gesture Analysis
Collaboration tools
Custom dashboards (1 dashboard)
Data encryption at Rest
Hide Sensitive Information
SOC2 Compliant Platform
Advanced Organizational Permissions
Multi-factor Authentication
This is our first paid plan. It’s fully customizable and includes everything in Free, plus:
Recorded Sessions (3,000+)
Video retention (Custom)
Session retention (Custom)
Event Analytics
3rd Party Integrations
Heatmaps
Screen Analytics
User Journeys
Retention Analytics
Funnel Analytics (10 funnels)
Custom dashboards (7 dashboards)
Crash monitoring
UI-Freezes (ANR) monitoring
Handled & unhandled exceptions
Log capture
Stacktrace analysis
Issue Alerts
Chat support
Structured Onboarding Support
Finally, this is our enterprise-focused plan for high-volume analytics needs. It includes everything in Growth, plus:
Recorded Sessions (Custom)
Apps Supported (Custom)
Rule-based recording
Bulk CSV Export
Data Export API
Data Visualization Export
Multi-Org Management
SAML Single Sign-on
Integration support and training
Private Slack Support Channel
Quarterly Business Reviews
Service Level Agreement
Legal Review
Affordable for businesses of all sizes thanks to scalable pricing.
High-value free plan with tons of useful features.
Paid plans offer enough features and capabilities to justify an upgrade.
No publicly available pricing information.
Your choice between Heap and UXCam will likely depend on your specific needs. If you’re looking for a cross-platform analytics tool, Heap probably makes more sense. But if you’re looking for an affordable, mobile-first solution, UXCam is the way to go.
Want to take UXCam for a spin? Sign up for a free trial and see the benefits firsthand.
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AUTHOR
Growth Marketing Manager
Ardent technophile exploring the world of mobile app product management at UXCam.
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