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Top 5 CleverTap Alternatives for Customer Engagement

PUBLISHED

28 March, 2024

Tope Longe
Tope Longe

Growth Manager

CleverTap alternatives

Looking for a CleverTap alternative to drive customer engagement for your app?

TLDR;

What are the best alternatives to CleverTap?

The top five best alternatives to help increase customer engagement are UXCam, MoEngage, Braze, Onesignal, and Airship. Customer engagement is king! And when your customers are engaged, they'll spend more, keep coming back, and promote your brand to all their friends. A personalized experience is queen here.

Research found that 68% of customers want an empathic experience when dealing with companies, and, unfortunately, only 37% offer this. This is a big miss, as customers expect brands to understand their unique needs and preferences for more engagement.

One way to make that happen is by using a tool that will help increase customer engagement. CleverTap is one option, and it’s ideal for cross-channel customer engagement. Its features include behavior analytics, but it mostly focuses on delivering omnichannel campaigns to support marketing teams. While marketing activities are essential to increase engagement, customers also want personalized digital product experiences to feel connected to brands.

This is when UXCam comes into play with a product range that helps mobile app teams develop empathic and personalized app CX and UX. 

However, to help you make the best possible choice for your business, we've listed 5 of the best CleverTap competitors and alternatives to increase customer engagement. Let’s go!

UXCam

UXCam is a cutting-edge, all-in-one mobile analytics tool for app stickiness. It delivers the analytics and features highly sought after by mobile app teams wanting to learn and get a deep understanding of their customers. UXCam steps into the customer's shoes to empower teams with granular insights for apps that convert.

UXCam

Features

Here are some of the functionality UXCam offers to increase customer engagement.

Pricing

UXCam has 3 flexible plans for businesses of all sizes, including a free plan. All plans start with a 14-day trial. You can request a demo to get a customized quote

UXCam Plans and Pricing

Pros

  • Top-class customer service

  • Cost-effective

  • Easy setup

Cons

  • No price model transparency

G2 review of UXCam

MoEngage

MoEngage is a customer engagement platform that uses AI-driven insights to support product teams in creating delightful cross-channel experiences. It offers customer-centric AI insights on customer journeys, behavior, preferences, and more.

MoEngage

Features

Here are some of their engagement features:

  • Customer Insights & Analytics

  • Customer Journey Orchestration

  • Omnichannel Communication

  • AI-powered Campaign Optimization

Pricing

MoEngage offers two main packages: "Grow" for start-ups and mid-market brands, and "Scale" for enterprises, providing personalized communications, AI optimization, and enterprise-grade compliance. Additional custom add-ons support various growth cycles. A "Self-Serve" trial version is available. Exact pricing isn't provided on their website and you will have to contact the sales team.

Pros

  • Regularly updated with new features

  • Quick and friendly customer support

  • Easy-to-navigate platform

Cons

  • It can become expensive as your business grows

Braze

Braze is able to help businesses leverage their customer's interactions and data to improve ROI, lifetime value, CX, and more. It provides an understanding of customer behavior and expectations by ingesting data from websites, apps, and other integrated systems.

Braze

Features

  • Data & Analytics

  • Braze Canvas Flow for journey mapping

  • Product Optimization

Pricing

There isn’t any plan or pricing information on Braze’s website. Consider contacting sales for more information.

Pros

  • Design and manage personalized marketing campaigns

  • Excellent training documentation and support

  • Braze often requests feedback for feature improvements

Cons

  • Analytic insights and general metrics could be more detailed

Onesignal

OneSignal is an omnichannel messaging platform for mobile-centric customer engagement. The platform supports push notifications, email, in-app messaging, and SMS to help businesses deliver smooth messaging for worthwhile customer connections.

OneSignal

Features

OneSignal’s relevant features include:

  • Journeys

  • Personalization

  • Segmentation

  • Analytics

  • A/B Testing

Pricing

OneSignal has 4 plans for different business requirements, including a free plan and a free trial for the other plans.

Pros

  • Generous free plan

  • Great app integration options

  • Cost-effective

Cons

  • Limited customization options

Airship

The Airship platform is great for customer engagement, lifecycle marketing, data solutions, and analytics. Their push notifications and messaging functionality allows teams to engage customers by reaching them on any digital channel. Their standout features include AI-powered predictive functionality to enhance your messaging and customer loyalty.

Airship

Features

Airship's in-app experience features are:

  • Airship Journeys

  • Deep Personalization

  • Unified Channel Coordination

  • Performance Analytics

  • Segmentation

  • Predictive AI

  • Dynamic Experimentation

Pricing

Airship has comprehensive plans, including everything to create great mobile app experiences. You can contact the team to discuss an appropriate package and pricing.

Pros

  • Helpful account support team

  • Push notifications sent for user interaction

  • Good documentation

Cons

  • Some elements in the UI design could be more intuitive

Choosing the right alternative to CleverTap

What is CleverTap?

CleverTap is a customer engagement platform that combines audience analytics, cross-channel engagement, and product A/B testing for personalized CX.

It helps marketers create targeted and customized marketing campaigns at scale for customer engagement and growth. Its customer insights help teams decide the most effective messages for each user segment.

CleverTap provides visitor user profiles, including demographic data and usage history. Teams can understand users better by comparing customer behavior and journeys through the sales funnel.

Features

  • Analytics & Insights

  • Automated User Segmentation

  • Omnichannel Engagement

  • Journey Orchestration

  • Campaign Optimization

  • Lifecycle Optimization

Pricing

CleverTap offers 4 plans for different-sized businesses. Contact their sales department for pricing information.

Why look for CleverTap alternatives?

Buggy analytic reporting

Users, at times, have found the reports and analytics very glitchy. And lack of clarity makes them challenging to understand, thus, difficult to make changes confidently. Analytics and reports are fundamental to a good customer experience platform, and a lack of trust in the data is the perfect excuse to try out a competitor.

Difficult to use

The UI has a steep learning curve for new users to understand the terminologies. In addition, the design could be more intuitive, and the UX improved. Although CleverTap provides a user guide, it’s somewhat challenging to follow.

No real-time data

Since CleverTap doesn't support real-time data, you'll need to reload the page occasionally to get accurate information. In addition, integrations cause occasional platform slowness.

Criteria to consider when choosing CleverTap Alternatives

  • Define your use case. Consider what you'll need the platform to do and the features required. For example, you might require a solid journey mapping feature and context analytics for insight into conversion opportunities. You should also consider essential integrations to fit your current workflow.

  • Scalability. Observe whether the platform can continue to meet your business needs as you grow.

  • Customer support. In addition to choosing a tool that will have your team up and running quickly, aftercare is essential. Be confident that you'll receive quick support if any issues arise.

  • Affordable. Before committing, the free trial option lets you see whether the platform is right for your business. Compare pricing, features, and, where possible, use the free trial to help you decide.

Use UXCam for better mobile app engagement and revenue

Customer engagement platforms are essential for a consistent omnichannel experience and building trust with your customers so they spend more!

In-app engagement is an effective way to keep customers using your digital products. And the best way to achieve this is by learning their behavior and preferences and then accommodating these insights in the design so they feel understood. 

Granular behavior insight tool UXCam lets you step into your customer's shoes to experience the app from their perspective. Furthermore, it offers functionality to keep the app stable and avoid churn.

Start using UXCam today for free and discover why it has earned the trust of over 37,000 apps globally.

You might also be interested in these;

Best ways & tools to do mobile app user behavior analysis

How to increase mobile app engagement

Most important mobile app engagement metrics to track

Best user engagement tools for product teams in 2023

Customer engagement analytics: Using data to improve CX

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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