29 May, 2023
Customer engagement is king! And when your customers are engaged, they'll spend more, keep coming back, and promote your brand to all their friends. A personalized experience is queen here.
Research found that 68% of customers want an empathic experience when dealing with companies, and, unfortunately, only 37% offer this. This is a big miss, as customers expect brands to understand their unique needs and preferences for more engagement.
One way to make that happen is by using a tool that will help increase customer engagement. CleverTap is one option, and it’s ideal for cross-channel customer engagement. Its features include behavior analytics, but it mostly focuses on delivering omnichannel campaigns to support marketing teams. While marketing activities are essential to increase engagement, customers also want personalized digital product experiences to feel connected to brands.
This is when UXCam comes into play with a product range that helps mobile app teams develop empathic and personalized app CX and UX.
However, to help you make the best possible choice for your business, we've listed 5 of the best CleverTap competitors and alternatives to increase customer engagement. Let’s go!
The top five best CleverTap alternatives to help increase customer engagement are UXCam, MoEngage, Braze, Onesignal, and Airship.
UXCam is a cutting-edge, all-in-one mobile analytics tool for app stickiness. It delivers the analytics and features highly sought after by mobile app teams wanting to learn and get a deep understanding of their customers. UXCam steps into the customer's shoes to empower teams with granular insights for apps that convert.
Here are some of the functionality UXCam offers to increase customer engagement.
UXCam has 3 flexible plans for businesses of all sizes, including a free plan. All plans start with a 14-day trial. You can request a demo to get a customized quote
Top-class customer service
No price model transparency
MoEngage is a customer engagement platform that uses AI-driven insights to support product teams in creating delightful cross-channel experiences. It offers customer-centric AI insights on customer journeys, behavior, preferences, and more.
Here are some of their engagement features:
Customer Insights & Analytics
Customer Journey Orchestration
AI-powered Campaign Optimization
MoEngage offers two main packages: "Grow" for start-ups and mid-market brands, and "Scale" for enterprises, providing personalized communications, AI optimization, and enterprise-grade compliance. Additional custom add-ons support various growth cycles. A "Self-Serve" trial version is available. Exact pricing isn't provided on their website and you will have to contact the sales team.
Regularly updated with new features
Quick and friendly customer support
It can become expensive as your business grows
Braze is able to help businesses leverage their customer's interactions and data to improve ROI, lifetime value, CX, and more. It provides an understanding of customer behavior and expectations by ingesting data from websites, apps, and other integrated systems.
Data & Analytics
Braze Canvas Flow for journey mapping
There isn’t any plan or pricing information on Braze’s website. Consider contacting sales for more information.
Design and manage personalized marketing campaigns
Excellent training documentation and support
Braze often requests feedback for feature improvements
Analytic insights and general metrics could be more detailed
OneSignal is an omnichannel messaging platform for mobile-centric customer engagement. The platform supports push notifications, email, in-app messaging, and SMS to help businesses deliver smooth messaging for worthwhile customer connections.
OneSignal’s relevant features include:
OneSignal has 4 plans for different business requirements, including a free plan and a free trial for the other plans.
Generous free plan
Great app integration options
Limited customization options
The Airship platform is great for customer engagement, lifecycle marketing, data solutions, and analytics. Their push notifications and messaging functionality allows teams to engage customers by reaching them on any digital channel. Their standout features include AI-powered predictive functionality to enhance your messaging and customer loyalty.
Airship's in-app experience features are:
Unified Channel Coordination
Airship has comprehensive plans, including everything to create great mobile app experiences. You can contact the team to discuss an appropriate package and pricing.
Helpful account support team
Push notifications sent for user interaction
Some elements in the UI design could be more intuitive
CleverTap is a customer engagement platform that combines audience analytics, cross-channel engagement, and product A/B testing for personalized CX.
It helps marketers create targeted and customized marketing campaigns at scale for customer engagement and growth. Its customer insights help teams decide the most effective messages for each user segment.
CleverTap provides visitor user profiles, including demographic data and usage history. Teams can understand users better by comparing customer behavior and journeys through the sales funnel.
Analytics & Insights
Automated User Segmentation
CleverTap offers 4 plans for different-sized businesses. Contact their sales department for pricing information.
Users, at times, have found the reports and analytics very glitchy. And lack of clarity makes them challenging to understand, thus, difficult to make changes confidently. Analytics and reports are fundamental to a good customer experience platform, and a lack of trust in the data is the perfect excuse to try out a competitor.
The UI has a steep learning curve for new users to understand the terminologies. In addition, the design could be more intuitive, and the UX improved. Although CleverTap provides a user guide, it’s somewhat challenging to follow.
Since CleverTap doesn't support real-time data, you'll need to reload the page occasionally to get accurate information. In addition, integrations cause occasional platform slowness.
Define your use case. Consider what you'll need the platform to do and the features required. For example, you might require a solid journey mapping feature and context analytics for insight into conversion opportunities. You should also consider essential integrations to fit your current workflow.
Scalability. Observe whether the platform can continue to meet your business needs as you grow.
Customer support. In addition to choosing a tool that will have your team up and running quickly, aftercare is essential. Be confident that you'll receive quick support if any issues arise.
Affordable. Before committing, the free trial option lets you see whether the platform is right for your business. Compare pricing, features, and, where possible, use the free trial to help you decide.
Customer engagement platforms are essential for a consistent omnichannel experience and building trust with your customers so they spend more!
In-app engagement is an effective way to keep customers using your digital products. And the best way to achieve this is by learning their behavior and preferences and then accommodating these insights in the design so they feel understood.
Granular behavior insight tool UXCam lets you step into your customer's shoes to experience the app from their perspective. Furthermore, it offers functionality to keep the app stable and avoid churn.
Start using UXCam today for free and discover why it has earned the trust of over 37,000 apps globally.
Ardent technophile exploring the world of mobile app product management at UXCam.
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