23 March, 2023
User engagement with your product or services is going to tell you a lot about your relationship status with your customers. You’ll be able to tell if you’re encouraging loyalty, if they’re indifferent, or if they’re likely to drop your business. And what’s the best way to manage your user engagement? User engagement tools!
Choosing the right user engagement tool for your business can be overwhelming since there are so many on the market. Fortunately, UXCam has you covered. We’re going to share our top picks and some insights on how you can choose the best one for your business.
Key Takeaways - Six of the best user engagement tools to drive engagement in your apps are;
UXCam - Best for mobile app experience analytics
GetResponse - Best for customer experience automation
Heap - Best for understanding customers’ digital journeys
LiveChat - Best for customer chat support
Juphy - Best for managing social media user engagement
Typeform - Best for people-friendly forms and surveys
Best for mobile app experience analytics
UXCam is a user analytics tool for mobile app product teams. The platform provides comprehensive quantitative and qualitative analytics on user behavior, which can give you a tonne of useful data on how to improve your app.
Auto-capturing: Once UXCam is integrated into your app, it will auto-capture all gestures, sessions, and screens, so you have access to continuous user insights. You’ll also get chronological session replays, which is especially useful if you’re trying to identify why users bounce off your app or which behavior caused a crash.
Screen flow analysis: The screen flow feature gives you an overview of how each of your app users navigates through different areas of your app. This is helpful because you can see exactly which bottlenecks lead to drop-offs or which design changes were beneficial for your users.
User analytics: In case you’re receiving many uninstalls or negative app reviews, you can use UXCam’s advanced user search to find the users who had a bad experience. Once you do, you can segment them and easily investigate their user journey insights to see where you’re going wrong and develop a solution.
The platform offers two flexible pricing plans that all start with a 14-day free trial. There is also a generous Free plan that gives you a limit of up to 10,000 sessions per month and 2 KPI dashboards.
For the two paid plans, you will need to request pricing from the team, though demos are also available.
Capture recordings of all your user’s sessions on one platform
You can look at app usage from multiple angles (e.g., heatmaps, drop-off analysis, and flows)
No need to manually track any insights, everything is always available on the dashboard
Only meant for mobile apps, web apps are not included
It can be difficult to filter users to exclude internal app testers
Best for customer experience automation
GetResponse is an all-in-one cloud-based marketing tool that allows you to communicate with your customers by sending customized emails and automating your marketing.
A/B testing for email marketing: The platform allows you to A/B test your emails. This works by comparing two versions against each other to see which one performs better. So, you can guarantee that the emails you send your customers are engaging and relevant to them.
Website tracking: The platform gives you access to customer action insights on your website, landing pages, and emails. This helps you track what works well and what doesn’t.
Marketing automation: You can bring your ideal customer journey to life with GetResponses’s visual marketing automation builder. This feature helps you create workflows for your campaigns so that you can automatically reach customers who have encountered issues with your product.
GetResponse offers three paid plans in their pricing; Email Marketing, Marketing Automation, and Ecommerce Marketing. There is also a free-forever plan that mainly focuses on personalized email marketing for up to 500 contacts.
Up-to-date digital marketing reports to track how your marketing campaigns are resonating with your customers.
GetResponse’s ‘all-in-one’ approach will appeal to businesses who don’t want to invest in multiple user engagement tools
Run tests and analyses to see where your areas of growth are
Need to upgrade if you want to use sales conversion features
The user interface can get overwhelming
Best for understanding customers’ digital journeys
Heap is a digital insights platform that aims to help you understand your customer’s digital journeys to improve customer conversions, retention, and satisfaction.
Complete data capture: With a single snippet of code, Heap will automatically capture every view, click, swipe, and form fill your customers make.
Custom tracking: You can manually enrich your customer data with APIs that will capture the context of your user actions, so you have answers to questions that you care about. (E.g., if a customer was on a free trial when they performed a certain action).
Import data: Heap allows you to import user data from other sources such as Salesforce or Shopify so you can segment or group various actions at once.
Heap’s three pricing plans (Growth, Pro, and Premier) require you to signup for free to get an estimate of what you’ll actually be paying. That being said, the platform offers a completely free option, too.
Captures customer behavior on both your website and mobile app
Automatically captures the majority of user actions from various sources at once
Has over 100 integrations
You may need some data analysis skills to get the full benefits of the tool
Not much in-app help to guide you
Best for customer chat support
LiveChat is a customer service platform that provides live chat on every customer communication channel you use.
Personalized and targeted messages: The tool allows you to decide how to interact with specific customers based on their data profile and behavior. So, you can always engage your customers with relevant messages.
Reports and analytics: You’ll always have access to insights for every chat. This includes response times, total chats, missed chats, which greetings work best, and overall chat satisfaction.
Integration: LiveChat easily integrates with over 200 tools. This ranges from analytics tools like Google Analytics and Mixpanel to payment platforms like Stripe and PayPal.
LiveChat offers four pricing plans, with a 14-day free trial for each.
Fully customizable to blend in with any website
You can target your messaging to stay relevant to customers’ needs
Supports 38 languages
The learning curve can take some time for beginners
Can’t change the appearance of chats
Best for managing social media user engagement
Juphy is a unified inbox tool that allows you to engage with your customers across a multitude of popular social media platforms.
Supports all social media channels: You can track your user engagement from all your favorite platforms, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Whatsapp, Google My Business, Google Play Store, and IOS App Store in one place.
Quick response: Through Juphy’s dashboard, you can respond to any comment, mention or review on any platform in a single click.
Useful reporting: Measure your customer support performance with Juphy’s easy-to-read reports that are based on different customer interaction data points.
Juphy offers two simple pricing options, with a 7-day free trial.
Track all your social media interactions on one platform
You can add custom tags to categorize all your social media conversations
Receive daily, or weekly tracking reports
Juphy’s mobile app is lacking
Pricing is not tailored to small businesses
Best for people-friendly forms and surveys
Typeform is a cloud-based survey management tool that helps you create relevant and interesting forms for your customers.
Customizable surveys: The tool helps you easily create engaging forms that will encourage your customers to respond. Customizable templates include many options for multiple-choice, short-text, and long-text answers. You can also add images and videos for each question.
Integrations: You can sync all your form responses to relevant tools such as Google Sheets, Slack, Zapier, and more.
In-depth reports: For every form you create, you will have useful insights into responses and completion rates that you can generate into shareable reports.
Typeform offers four pricing plans; Basic, Plus, Business, and Enterprise. For Enterprise, you need to contact the sales team to receive a quote. There is also a free plan available.
The user interface is impressive
Interesting form designs to help engage an audience
Creating forms is quick and easy
Can only design forms on a desktop only
Can be difficult to create advanced surveys with complex questions
A user engagement tool is software that aims to improve customer relationships for your business through various types of engagement, such as customer support, user onboarding, customer success, self-service support, and more. The tool will help you measure the different interactions with your digital touchpoints so that you can discover the areas you need to improve.
For example, UXCam prioritizes collecting analytics for product teams that uncover real user behavior. This way, you can step into your customer’s shoes to provide them with a better user experience and service.
User engagement tools help you connect with your customers in a way that surpasses a mere transactional relationship. With effective user research and tools, you’ll discover more about their wants and be able to implement them in your services. As your customers feel more valued, they become loyal to your product.
The data from user engagement tools help you better understand customer behavior and their preferences. This gives you the perfect opportunity to identify the kind of cross-sell or upsell product recommendations that they are likely to enjoy.
Engaging with your customers allows you to hear directly from them about their experience with your product or service. This way, you can identify areas that are causing friction amongst your user base and implement solutions in order to maintain a high user experience.
Easy setup: A customer engagement tool should be easy to set up so that you can start improving customer engagement as soon as possible.
Meaningful analysis and reports: Choose a tool that gives you the insights your business needs to help you improve.
Integrations: A tool that easily integrates with others in your tech stack is beneficial to ensure a smooth workflow.
Pricing: More expensive doesn’t always mean better. Choose a tool that’s affordable for your business while offering the features you need.
The best part about our picks is that you don’t have to choose one user engagement tool.
Out of our selection, some focus on user analytics (UXCam, Heap), email marketing (GetResponse), in-app communication (LiveChat), social media engagement (Juphy), and user feedback (Typeform). The type of tool you choose will depend on what your business needs are.
If you are a mobile app product team, you should consider joining over 37,000 mobile apps around the world that trust UXCam for their comprehensive user analytics for mobile apps. Feel free to request a demo to see how we can help you strengthen your mobile app experience!
Ardent technophile exploring the world of mobile app product management at UXCam.
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