G2 32 x 32 White Circle

4.7 STARS ON G2

Product and mobile app analytics insights from industry experts
Globe iconEN
  • America IconEnglish
  • Brazil IconPortuguês
  • Spain IconEspañol
No credit card required

4 MIN READ

SHARE THIS POST

Top 3 Best Customer Retention Management Software Tools

PUBLISHED

22 January, 2024

Tope Longe
Tope Longe

Growth Manager

Customer Retention Management Tools

Lots of businesses struggle with retaining customers. Customer retention management software can help—but only if you choose a solution that fits your unique needs. With so many options on the market, it can be overwhelming to find the right one. That’s where we come in.

In this UXCam guide, we’ll introduce you to three of the best customer retention management software solutions available—UXCam, Baremetrics, and Salesforce Sales Cloud.

Let’s get started.

Helpful summary

  • Overview: This article introduces you to three customer retention management tools with the potential to change the way you do business.

  • Why trust us: We’ve helped thousands of companies improve their customer retention rates and have first-hand experience with tons of different software solutions.

  • Why it matters: Retaining customers is far more cost-effective than acquiring new ones—and these software solutions help you do just that.

  • Action points: Our top picks are UXCam, Baremetrics, and Salesforce Sales Cloud.

  • Further research: Check out our guide to conducting customer retention analysis for deeper insights.

What is customer retention management software?

Customer retention management software helps businesses minimize churn and enhance customer engagement. By gathering customer data, analyzing it, and providing actionable insights, this software enables businesses to understand their customers' needs and preferences.

Practically speaking, retention management software:

Benefits of customer retention management software

Better conversion rates

Existing customers convert at much higher rates than new customers—most studies put the figure at around 60-70% versus 5-20%. Retaining more customers with the help of retention management software is the secret to consistently high conversion rates.

Increased loyalty

Customer retention is a symptom of customer’s feeling valued. By using retention management software, businesses can personalize their interactions with customers and make them feel appreciated and recognized.

Reduced churn

Churn is harmful—not just because it means you’re losing out on revenue, but because it can also damage your brand reputation and eat through your potential market. Retention management software can help reduce churn by identifying at-risk customers and providing proactive solutions to keep them engaged.

Criteria to consider when choosing a customer retention management software

  • Actionability: Actionability goes beyond just providing analytics and data—it's about whether the software empowers you to take immediate action based on the insights it provides.

  • Integrations: The software should seamlessly integrate with other systems used in your business, facilitating a smooth flow of data and enhancing overall efficiency. Look for software that is compatible with your current CRM, communication tools, and marketing automation platforms.

  • Scalability: As your business grows, so does the amount of data you need to manage. Choose a customer retention management software that can handle large amounts of data without compromising its performance or accuracy.

3 Best customer retention management software

  1. UXCam

  2. Baremetrics

  3. Salesforce Sales Cloud

1. UXCam

UXCam is a mobile app analytics solution with a powerful set of retention tools.

Retention Analytics GIF

Our retention analysis feature lets you build customizable retention reports that compare cohorts and segments over time. You can also use features like session replays, heatmaps, event analytics, and frustration monitoring to understand how users are interacting with your app.

Key features

  • Retention analytics: Track how users are returning to your app and identify key drop-off points.

  • Cohort analysis: Compare groups of users based on specific criteria, like installation date or behavior.

  • Session replays: Replay user sessions to see exactly how they interacted with your app.

  • Funnels: Visualize and analyze user behavior through customizable funnels.

  • Heatmaps: See where users are tapping, swiping, and scrolling on your app screen.

  • Event tracking: Gather detailed information about how users interact with your app.

Pricing

UXCam offers flexible pricing plans for mobile app products. 

UXCam Plans and Pricing

We offer a free plan that includes up to 3,000 monthly sessions, as well as Growth and Enterprise plans with tailored pricing that offer additional features like custom events, event analytics, funnels, dashboards, third-party integrations, and more.

Pros and Cons

Pros 

  • Instant insight into customer behavior in the app

  • Effective identification of bugs and points of user confusion

  • Valued features include heatmaps and automatic tagging of activities in playback

Cons

  • Occasional issues reported with accessing videos

  • Users have experienced challenges with the recording of longer sessions

What customer say about UXCam. Check out more on G2

UXcam nov 2023 review
UXCam G2 Review 2023

2. Baremetrics

Baremetrics is a subscription revenue analytics tool that provides real-time data and insights designed to help businesses reduce churn.

Customer retention Software - Baremetrics

Key features

  • Segmentation: Organize customers into meaningful groups for insightful comparisons.

  • Growth monitoring: Monitor growth trends and perform health checks across customer segments to assess new, expansion, and churn rates.

  • Smart dashboards: Gain a comprehensive view of business metrics for informed decision-making.

Pricing

Baremetrics has four different packages that grant access to different feature areas. The prices of these packages depend on your MRR.

Here are the starting prices:

  • Metrics ($108+/month)

  • Recover ($58+/month)

  • Cancellation Insights ($108+/month)

  • Forecast+ (free with Metrics)

Pros and Cons

Pros

  • User-friendly interface with comprehensive features

  • Effective recovery of failed payments

  • Simplifies tracking and analyzing subscriptions and customer growth rates

Cons

  • Some users seek more frequent metric refreshes and increased configurability in forecasting

  • Higher cost associated with primarily report generation from Stripe

  • Ideal for basic reports but may lack depth for more complex analytics needs

3. Salesforce Sales Cloud

Salesforce Sales Cloud is a platform for sales management, featuring AI CRM for sales with data integration. It's used by sellers, sales leaders, and sales operations teams to grow sales and increase productivity​.

Customer retention management software - Salesforce

Key features

  • Operational data management: Acts as the source of truth for operational data, including product, marketing analytics, and customer data.

  • Contact management: Assists in onboarding new customers, managing their information, and recording customer interactions.

  • CRM integration: Seamlessly integrates with various systems, both cloud-based and local, offering a unified CRM solution.

Pricing

Salesforce Sales Cloud comes in five editions:

  • Starter Suite ($25/user/month)

  • Professional ($80/user/month)

  • Enterprise ($165/user/month)

  • Unlimited ($330/user/month)

  • Unlimited+ ($500/user/month)

Pros and Cons

Pros

  • Robust CRM capabilities

  • Efficient tracking of sales cycles

  • Comprehensive data management

Cons

  • Users want more frequent updates

  • Some users seek deeper analytics capabilities

Conclusion

The right retention management software can transform your business.

At UXCam, we offer mobile product teams a dedicated analytics solution complete with comprehensive retention analysis. Our user-friendly interface, powerful features, and affordable pricing make us a top choice for businesses of all sizes.

Get started with a free trial today.

You might also be interested in these;

Funnel drop-off rates - benchmarks & strategies to improve

Mobile app benchmarks to improve your product strategies

Best ways & tools to do mobile app user behavior analysis

How to increase mobile app engagement

Most important mobile app engagement metrics to track

Funnel analysis examples: How to improve app conversions

Customer engagement analytics: Using data to improve CX

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

Get the latest from UXCam

Stay up-to-date with UXCam's latest features, insights, and industry news for an exceptional user experience.

Related articles

Curated List

8 Best Adobe Analytics Alternatives

Discover the top 5 Adobe Analytics alternatives & competitors. Compare features, pricing, and user-friendliness to find the best fit for your...

Tope Longe
Tope Longe

Growth Manager

Curated List

The Product & UX Virtual Conferences You Can’t Miss in 2022

You can attend the best product & UX conferences online this...

Angela Gomez Sanchez
Ángela Gómez Sánchez

Curated List

7 Best AB Testing Tools for Mobile Apps

Learn with examples how qualitative tools like funnel analysis, heat maps, and session replays complement quantitative...

work pic
Jane Leung

Content Director

UXCam logo

Products

Compliance

    Logo SOC2

    UXCam has successfully completed a SOC 2 Type 2 examination by Johanson Group.

CONNECT WITH US:

© 2024 UXCam. All rights reserved.

Privacy policy.

Terms of service.