1 June, 2023
When faced with mountains and mountains of customer data, there's only one thing to do—get segmenting!
With the right customer segmentation tools, product managers and UX designers can quickly identify user trends and behaviors that inform their design decisions. From there, it's easier to tailor the customer experience to meet their target audiences' needs.
But what tool is right for you? Don't worry—in this UXCam guide, we'll introduce you to five of the best customer segmentation tools available.
Let's start with the basics—what are customer segmentation tools (and why should you care)?
Customer segmentation tools allow businesses to group customers into different segments based on their behavior, preferences, and other characteristics to uncover hidden patterns. It’s like having a data scientist on staff—enabling everyone from marketers to developers to make data-driven decisions.
Let's look at a simple example—wouldn't it be nice to figure out some factors that cause customers to churn out of your mobile app? With a segmentation tool like UXCam, you can segment churned customers and identify associated patterns like rage taps, UI freezes, and impacted device types.
Uncovering these patterns allows you to make targeted improvements to your UX.
Before we dive into the details, here's an overview of the tools we'll be covering:
UXCam: Best for Mobile App User Segmentation
Segment: Best for Cross-Channel Engagement
Glassbox: Best for Voice of Customer (VOC) Segmentation
FullStory: Best for On-Site Segmentation
UserExperior: Best for Basic Mobile Segmentation
Now, let's talk about why they made the cut!
Best for mobile app user segmentation
UXCam uses tagless auto-capture to track every user characteristic and behavior within your app—from swipes and rage taps to device types and subscription plans. You can even set up custom events and characteristics if you need to track specific data points.
Once you have your data, UXCam’s user segmentation tool allows you to set up pre-set or custom user segments and analyze their behavior. Any piece of data that UXCam tracks can be used to slice your data—perfect for uncovering behavior patterns.
Pre-Built Segments: Pre-built segments focusing on onboarding, churn, and loyalty help you start identifying patterns right from the jump.
Custom Segments: Create your own segments based on any characteristic or behavior—even custom ones.
User Journeys: See how different user segments navigate your app to understand how to optimize your journeys.
Funnel Analysis: Track how users interact with your funnel and see where drop-offs occur for specific segments.
At UXCam, we think you should have as much time as you need to test a product out before committing. We offer 14-days free trial, regular product demos, and a great free-forever plan that lets unlimited users track up to 3,000 sessions monthly.
Ready to upgrade to one of our paid plans? We'll customize your plan based on your business needs so that you're not paying for features you don't need.
Our Growth plan gives scaling businesses full access to UXCam's core features—advanced analytics, heatmaps, session replays, and more. Enterprise is perfect for larger organizations that need features like SSO and role-based permissions.
Easy to set up and use
Unlimited users with the free-forever plan
Auto-capture every interaction
Segment data by any event, characteristic, or behavior
Pre-built segments for instant insights
No publically available pricing
Fewer integrations than some competitors
Best for cross-channel engagement
Given the name, it's no surprise Segment (a Twilio product) made this list.
Segment is a customer data platform (CDP) that allows businesses to collect, unify, and act on user data from any source. From custom traits and events to pageviews and user sessions, you can gather data from your apps, websites, emails, and more—and segment it by customer demographics or behavior patterns.
Journeys: Look at how users navigate every touchpoint on their journeys app and create segments based on those behaviors.
Functions: Customize your customer data pipeline with data enforcement rules, filtering criteria, and calculations.
Warehouses: Automatically sync data from Segment to your cloud-based warehouses for easy analysis.
Segment offers a solid free plan with tracking for up to 1,000 site or app visits monthly and 1 connected warehouse.
If you want higher tracking & ETL record limits or more connected warehouses, you can upgrade to Team ($120+/month) or Business (custom). Both plans offer scalable tracking volumes, and Business offers advanced features like data governance and UX personalization.
Capture and analyze customer data from multiple sources
Build audience segments based on demographic, behavioral, and other data points
Easily integrate customer data into BI and analytics tools
Pricing can be high for small businesses
Technical setup process
UI is not intuitive
Best for voice of customer (VOC) segmentation
Glassbox is a popular digital experience analytics tool for web and mobile.
With Glassbox, you get access to session replays, heatmaps, analytics dashboards, and customer segmentation insights. But what really sets this tool apart is the ability to segment all of this data by linked Voice of Customer (VOC) data—things like reviews, support tickets, and surveys.
Voice of Customer: Segment your analytics data by linked voice of customer (VOC) data.
Struggle & Error Analytics: Track user struggles and errors to gain insight into major UX friction points.
Product Analytics: Track how users interact with individual features and products to optimize user flows.
You'll need to talk to sales to get a quote for Glassbox.
Provides real-time insights and alerts
Integrates with a number of CRMs
Clean, modern UI
Not as customizable as some other analytics platforms
Pricing can be expensive for smaller businesses
Can't handle very intricate user journeys
Best for on-site segmentation
FullStory is a powerful customer experience optimization platform that helps you understand your user's behavior on-site.
The tool tracks every click, tap, mouse movement, and page view across all web pages—and then uses this information to power its segmentation tool. A few clicks are all it takes to uncover insights about user behavior, session length, and page performance.
Segment Recommendations: Get recommendations about interesting segments to examine.
Tagless Auto-Capture: Track absolutely everything that happens in real time without manual tagging.
Dashboards: Customize pre-built segment dashboards to keep tabs on your progress.
You'll need to talk to sales to get a quote for FullStory.
Offers a holistic overview of UX
Search feature allows users to search and filter user sessions easily
Tons of great integrations
UI is occasionally slow and confusing
Steep learning curve
No publically available pricing
Best for basic mobile segmentation
UserExperior is a user experience optimization solution for mobile apps.
The tool enables you to measure the performance of your app, both qualitatively and quantitatively. You'll get access to detailed heatmaps and session recordings—all of which can be used to create custom segments based on user journeys and behaviors.
If you're looking for a great, basic segmentation tool, UserExperior is a solid choice.
Pre-Built Segments: Instantly segment users based on basic characteristics and behaviors.
Heatmaps: Get detailed heatmaps to understand where users struggle the most.
Session Replays: Watch session replays to uncover insights about user behavior.
UserExperior has a very limited free plan with tracking for 1,000 users.
For advanced features like heatmaps, user journeys, and segmentation, you'll need to upgrade to Premium—contact sales for a quote.
Offers detailed analytics and insights into user behavior
AI-powered issue detection system helps identify common UX issues
Records sessions as videos
Lacking documentation and tutorials
Support is spotty
UXCam is a powerful mobile user experience optimization tool that helps you understand how users interact with your app.
Our tool provides detailed heatmaps, session replays, and auto-capture event tracking—all of which can be used to create custom segments based on user behavior. You'll also get advanced analytics insights about the performance of your app.
Want to see for yourself? Sign up for a 14-day free trial today!
Ardent technophile exploring the world of mobile app product management at UXCam.
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