6 March, 2023
Finding out exactly how people interact with your app isn’t easy. And while you can ask questions, the first rule of usability is not to listen to users. Many users are unable to express themselves well when it comes to explaining how they use an app.
Heatmap was developed as an answer to that problem. With the tool, you didn’t have to wait to see user reviews or reports to understand how they were using your website. Heatmap allows you to visualize what areas of your website attracted user attention through thermal colour grading, to represent clicks. This data allowed developers to get an insight into user behavior, which allowed them to improve elements of their websites, in turn, improving the overall user experience. At UXCam, we understand how important it is to help optimize UX with good heatmap analytics. And the right tool should provide the level of insight you need without disturbing the UX.
The five best alternatives to heatmap software for a better user experience insight are UXCam, Hotjar, Microsoft Clarity, Crazy Egg, and Lucky orange.
In this article, we'll look at their features, pricing, pros, and cons, so you can decide which tool is best for your needs.
Best for 360-Degree View of Mobile App UX
UXCam is an all-rounder cloud-based UX solution that helps product teams optimize app design through comprehensive UX insights. Their heatmap feature makes finding and tracking UI issues on any screen throughout a user's journey easy. Plus, it comes with a host of other features, like session replays, alongside a powerful analytics suite.
UXCam is easy to use and accommodates businesses of all sizes to develop positive app experiences by solving the issues that affect UX.
It allows you to compare heatmap engagement across different app versions and devices to validate and track user behavior changes.
Uncovers frustration signals through rage and unresponsive tap heatmaps so you can address UI issues before they become problematic.
Offers a 360-degree in-app user journey with multiple entry and exit screens for each heatmap combined with associated mobile app session replay.
UXCam offers four plans, and here are some of the features you can expect with each of them. Their pricing is flexible and can be tailored; you'll need to contact the team for the exact costs.
Heatmaps can be viewed by gesture type
Integrates with several third-party platforms, including Google Analytics and Adobe Analytics
Offers Comprehensive insights with user session recordings
The user interface could be improved
Best for Web and Mobile Site Heatmap Analytics
Hotjar is a heatmap and behavior analytics tool for product experience by highlighting how people naturally engage with your website. Their interactive heatmaps provide clicks and actions insight and more.
You can add context to findings with user opinions from feedback polls and surveys. Other standout features include pre and post-engagement release app changes for user behavior comparisons.
The analysis supports feature enhancements and conversion opportunities.
Hotjar finds issues missed by quality assurance. For instance, unclickable buttons or unloadable content.
GDPR and CCPA compliant.
Hotjar offers four plans including a customized package. This is what you can expect to pay for the "Heatmaps & Recording" package.
Straight forward installation
Different and unlimited heatmaps. Types include click and scroll
Offers mobile device and webpage element analysis
Slight learning curve
Best Free Heatmap Tool
Microsoft Clarity is a free Microsoft analytics tool for powerful website UX insights through instant heatmaps and session recordings. It has several engagement UX metrics to help identify common areas and elements where people may get stuck or misunderstand functionality, including rage clicks, dead clicks, and quick backs. Findings can be shared with your teams or clients via a public link.
Detailed metric information per element.
Seamless Google Analytics integration.
Heatmap side-by-side comparison for A/B tests assessments and more.
Microsoft Clarity is 100% free. You won't be forced to upgrade to a paid version or be restricted by traffic limits.
No limits on the number of sites per account
Helpful and responsive support team
Only keeps data for 30 days
Lacks movement heatmaps
Best Heatmap Plugin
Crazy Egg is one of the original testing platforms for easy conversion rate optimization. It focuses on elements and webpage engagement, understanding usability issues, and more.
One of their standout features is a snapshot of your website with the findings interpreted in five different reports. Information can be used for usability improvements, tweaks to content, conversion tunnels, and more. It is also used for page design ideas to help focus user's attention on revenue-generating actions.
Audience segmentation to compare new and returning traffic.
Scroll map report identifies suitable CTA sweet spot with popular scroll-depth on webpage details.
List reports for numerical metric reporting.
Website traffic analysis based on specific referral sources.
Crazy Egg's five plans billed annually. All plans start with a 30-day free trial.
Autosuggestion feature to help with setup
Plugin is compatible with the most popular platforms, including Shopify, WordPress, and Squarespace
Some data may be difficult to understand
Free trial but no free plan
Best for built-in live chat
Lucky Orange is a comprehensive conversion optimization platform with heatmaps, visitor recordings, live chat, announcements, surveys, and more. Their dynamic heatmaps show your customer's journey on your website with session recordings for more context.
Lucky Orange uses conversion funnels, form analytics, and polls to help you identify drop-offs during the conversion process.
Lucky Orange live chat feature for team collaboration and real-time customer support
Announcements feature to share important news with visitors.
The visitor profile feature includes filtering people based on the visited pages. Plus, you can take action to handle visitors causing problems.
Lucky Orange offers six "pricing editions," all with a 7-day free trial.
Free and customizable plans
Good customer support
No option to reduce or filter similar recordings
Heatmap is a tool that, as the name suggests, provides heatmap analytics for web pages. It's one of the oldest heatmap tools on the market, being in business for almost a decade at this point. But, just because it’s a little older doesn’t mean it isn’t a valuable piece of kit.
Heatmap provides useful information on how your users interact with your website. You can track different aspects, like clicks, scrolls, and conversions. You can also identify areas that caused users to bounce off your site, which can help your product teams develop solutions to keep them onboard.
Heatmap comes with two distinct pricing models; Zen and Premium. The Zen plan is free to use for your first five pages and users, though you’ll be charged $5 for each page and user you add afterwards. The Premium plan will set you back $100 per month, but comes with unlimited pages and users, plus conversion tracking.
There are a number of reasons why you might decide on an alternative to Heatmap, so let’s examine a few:
With Heatmap, what you see is what you get. It is solely a heatmap tool, which some companies may find lacking if they’re looking for additional functionalities like session replays or integration with existing work stacks. Plus, while Heatmap does offer analytics, they aren’t as fully fleshed out as some of the other tools on the list below.
While Heatmap’s price isn’t bad by any means, there’s plenty of user analytics tools on the market that offer more features at a cheaper price. Additionally, there are plenty of tools that provide much better free plans. Take UXCam for example, which provides a number of key features for up to 10,000 sessions per month with no additional fees.
When Heatmap began, companies had only just begun to shift their focus to mobile users. That means, while it’s still an incredibly useful tool for analysing user behavior on desktop websites, it doesn’t support heatmaps for mobiles. This is a problem, as 60% of all website traffic comes from mobile devices. If you’re not able to analyze mobile user’s behavior, you’re missing out on valuable insight from a huge portion of your audience, which might mean you miss out on particular issues with your mobile site.
Now that we’ve identified why you might want to choose an alternative to Heatmap, let’s look at some of the factors you should consider when choosing your alternative.
According to recent stats, 52% of users say a bad mobile experience causes them to lose faith in a company. So a heatmap tool that slows app performance is the last thing you want.
The heatmap tool should be lightweight; working in the background without affecting the UX.
Like any other tool, a heat mapping tool should offer quick deployment and easy use.
Mobile app teams come from different backgrounds, and not everyone is technical. Tools that require technical expertise mean only techies can use them, or they spend time answering questions on how to use them.
Choose a heatmap tool that anyone on your team can pick up and run with without an issue.
A browsable heatmap allows you to interact with pages while viewing the heatmap; and gives you the option to analyze:
Beyond the login page, i.e., a profile or account pages (any page that needs credentials to access)
Situational pages, i.e., on an eCommerce website, the delivery address confirmation page displays only after the correct payment details are entered. These pages will be unique for every user.
A heatmap tool that doesn't track behavior patterns on situational pages means you won't get the complete picture.
Accurate mobile app user behavior is found when the user interacts with an app authentically. And heat mapping tools have a great way of highlighting behavior to better understand the user's journey.
UXCam's heat mapping tool offers a comprehensive understanding of the user experience. You'll receive all the information you need to uncover the biggest holdups, frustrations, and more for a mobile app experience that's positive and effortless to use.
Sign up to start your free trial or to book a demo.
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The Hotjar for mobile apps: UXCam
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